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Bookassist Joins IGHP in Poland

September 13, 2022

We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A...

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Group reporting just got a whole lot easier!

July 12, 2022

Working with groups can be complex and so we’ve created a new multi property report on Bookassist Intelligence - just...

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Hotel Forum - Rome

Direct revenue increases by 300% at Hotel Forum

June 15, 2022

The historical 4 star Hotel Forum in Rome has increased direct booking revenue by 300%

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Congratulations to Supreme Ashford Castle

March 24, 2022

At the recent Hotel & Catering Review Gold Medal Awards, Bookassist presented Ireland’s 5-Star Resort Gold Medal to a delighted...

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Bookassist Joins Hospitality for Peace Campaign

March 16, 2022

Bookassist has joined the Hospitality for Peace Ukrainian Relief Campaign, an industry wide pledge to donate funds towards verified Ukrainian...

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Upsell With Personalised Add-ons

March 8, 2022

We know by now that hotel experiences need to be increasingly personalised to keep up with travellers' desires. Personalisation has...

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Bookassist Wins Big Again At ’22 HotelTechAwards

January 11, 2022

11622 hoteliers have spoken and now it’s official. Hoteliers rate Bookassist #1 at the HotelTechAwards 2022

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Never say no to a booking opportunity

December 15, 2021

With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website...

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[Podcast] Direct Business Strategies at Connacht Hospitality Group

December 6, 2021

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of...

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[Webinar] How To Use Technology To Get Back On Track In The Post-Covid Era

November 19, 2021

Do you want to learn how to cut unnecessary costs, increase your revenue, and keep your guests safe? If so,...

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[Podcast] Are You In Control Of Your Rate?

November 9, 2021

Claire Sawier, Head of Marketing at Bookassist, talks with Des O'Mahony (CEO) about new redistribution channels and how hotels need...

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Black Friday Frenzy Is Around The Corner – Get Started Early!

October 28, 2021

Black Friday 2021 falls on November 26th, with Cyber Monday hot on its heels. And this year it’s set to...

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Introducing Bookassist Blog Platform

October 26, 2021

It’s never been more important to keep your visitors and guests informed and up to date. The pandemic has pushed...

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Convert Email And Phone Enquiries Into Bookings – With HERA

October 20, 2021

Bookassist is delighted to announce our successful partnership with HERA by Hotel ResBot to augment direct online bookings with automated...

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Bookassist Adds QR Codes To Smart CMS

October 19, 2021

Easily test mobile pages with QR codes.

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Industry News

Hand picked by our team and updated regularly

Triptease- What’s your strategy for tackling rogue wholesalers?

September 27, 2022

Wholesalers play an important part in hotel distribution, especially if you have large inventories to fill. But they’re also a major sore spot for the industry, with problems like rate leakage

Forbes -Some Marriott Hotels Offer Points For Early Checkout

September 21, 2022

Guests at some Marriott hotels have occasionally been offered Rewards points or a monetary credit for early checkout.The offer “was an individual hotel decision not in the Rewards program.

Phocuswire Google launches sustainibility initiatives, Confirms “things to Do” Changes

September 22, 2022

Beginning this week, hotels that have met sustainability standards from certain organizations, such as Green Key or EarthCheck, will have an eco-certified badge next to their name in searches on

HubSpot- If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

September 12, 2022

There’s a new generation that is expected to change the marketing landscape even more: Gen Alpha.This generation is the first to be born entirely in the 21st century — in a fully digital world.

HotelNewsResource – STR Reports European Key Hotel Markets Surpassed 2019 Profitability Levels in July

September 8, 2022

Several of Europe’s largest hotel markets, led by Berlin, surpassed their 2019 levels in gross operating profit per available room (GOPPAR), according to STR‘s July 2022 P&L data release.

EuroNews- Energy tourists are flying south for winter rather than heating their homes

September 7, 2022

A UK company is encouraging travellers to book a winter holiday to avoid high energy bills. TravelTime World launched a campaign  ‘The Heat Is On’ highlighting the low cost per day of long-stay holidays.