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Hotel Forum - Rome

Direct revenue increases by 300% at Hotel Forum

June 15, 2022

The historical 4 star Hotel Forum in Rome has increased direct booking revenue by 300%

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Congratulations to Supreme Ashford Castle

March 24, 2022

At the recent Hotel & Catering Review Gold Medal Awards, Bookassist presented Ireland’s 5-Star Resort Gold Medal to a delighted...

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Bookassist Joins Hospitality for Peace Campaign

March 16, 2022

Bookassist has joined the Hospitality for Peace Ukrainian Relief Campaign, an industry wide pledge to donate funds towards verified Ukrainian...

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Upsell With Personalised Add-ons

March 8, 2022

We know by now that hotel experiences need to be increasingly personalised to keep up with travellers' desires. Personalisation has...

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Bookassist Wins Big Again At ’22 HotelTechAwards

January 11, 2022

11622 hoteliers have spoken and now it’s official. Hoteliers rate Bookassist #1 at the HotelTechAwards 2022

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Never say no to a booking opportunity

December 15, 2021

With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website...

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Industry News

Hand picked by our team and updated regularly

ehotelier -Rising travel costs the leading concern across Europe – ETC

June 20, 2022

Travel sentiment among Europeans remains strong, with 73% planning to embark on a holiday between June and November 2022 despite various concerns, including high inflation, the Russo-Ukrainian crisis and pandemic.

Phocuswire – WTTC offers guidelines to boost resilience against future shocks 

June 16, 2022

The WTTC provides guidelines and case studies about how to handle future crises and notes that while resilience is a “shorter-term concept than sustainability… the two are intrinsically linked.”

Phocuswire – The evolution of digital advertising for travel

June 17, 2022

After a dramatic reduction in marketing spending in 2020 and 2021, the money is flowing again.The digital advertising landscape is in the midst of major shifts

Skift- Half of the Biggest Tourism Economies Close to Full Travel Recovery

June 16, 2022

Eleven countries performed at 95 percent or over in May, according to the latest Skift Travel Health Index update – only 5 percentage points off May 2019 levels.

HOTREC –   Distribution study shows  how pandemic altered hotel booking  habits

June 14, 2022

New insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of online travel agencies (OTAs). 3 900 European hoteliers from across Europe responded.

CNN – Inundated with American travelers -End of testing opens summer floodgates

June 13, 2022

2022 is three seasons in one. The news brings both a collective sigh of relief and a likely flood of new international travelers to an already chaotic summer season