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Congratulations to Supreme Ashford Castle
At the recent Hotel & Catering Review Gold Medal Awards, Bookassist presented Ireland’s 5-Star Resort Gold Medal to a delighted...
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Bookassist Joins Hospitality for Peace Campaign
Bookassist has joined the Hospitality for Peace Ukrainian Relief Campaign, an industry wide pledge to donate funds towards verified Ukrainian...
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Upsell With Personalised Add-ons
We know by now that hotel experiences need to be increasingly personalised to keep up with travellers' desires. Personalisation has...
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Bookassist Wins Big Again At ’22 HotelTechAwards
11622 hoteliers have spoken and now it’s official. Hoteliers rate Bookassist #1 at the HotelTechAwards 2022
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Never say no to a booking opportunity
With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website...
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[Podcast] Direct Business Strategies at Connacht Hospitality Group
In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of...
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[Webinar] How To Use Technology To Get Back On Track In The Post-Covid Era
Do you want to learn how to cut unnecessary costs, increase your revenue, and keep your guests safe? If so,...
Read More[Podcast] Are You In Control Of Your Rate?
Claire Sawier, Head of Marketing at Bookassist, talks with Des O'Mahony (CEO) about new redistribution channels and how hotels need...
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Black Friday Frenzy Is Around The Corner – Get Started Early!
Black Friday 2021 falls on November 26th, with Cyber Monday hot on its heels. And this year it’s set to...
Read MoreIndustry News
Hand picked by our team and updated regularly
Phocuswire – A hoteliers guide to Google Analytics 4 (or GA4)
May 23rd, 2022
Google recently announced that it will be sunsetting (no longer tracking, no longer supporting) Universal Analytics as of July, 1 2023. Enter the successor: Google Analytics 4.
Phocuswire – Hotels develop VR twins as first step into Metaverse
May 20, 2022
The Madrid Marriott’s virtual spaces debuted at the M&I Spring Forum in Seville, Spain, earlier this month, where attendees donned Oculus headsets to “walk through” the rooms built on RendezVerse’s RV360 platform
Phocuswire- WTTC calls on governments to introduce a Digital Travel Portal
May 20, 2022
The World Travel and Tourism Council is asking governments to introduce a “digital travel portal” that would apply not only to the COVID-19 pandemic, but also to any future health crises.
Phocuswire – Marriott International is launching a media network
May 17, 2022
In partnership with Yahoo, it lets brand advertisers target the hotel chain’s guests. as marketers prepare to move away from third-party cookies and embrace strategies tied to first-party data.
Phocuswire – Google Maps gets a boost with immersive view
May 16, 2022
The company says the artificial intelligence-driven functionality helps users explore and get a feel for neighborhoods, landmarks and other sites and attractions without having to be there.
BusinessTravelNewsEurope- – European hotel prices exceed pre-pandemic levels
May 13, 2022
The European hotel sector is set to become the “poster child” of recovery for the next six months, according to the latest data from STR. Average daily rates (ADR) are now, on average, six per cent higher than pre-Covid rates.
