Bookassist Blog

Subscribe to our newsletter for expert direct strategy advice, trends, and so much more.

Subscribe to our newsletter

Receive our newest and best content directly in your inbox

All BlogsDirect Booking StrategyDigital MarketingMetasearchWeb DesignNews

Congratulations to Supreme Ashford Castle

March 24, 2022

At the recent Hotel & Catering Review Gold Medal Awards, Bookassist presented Ireland’s 5-Star Resort Gold Medal to a delighted...

Read More
hospitality for peace ukraine featured image

Bookassist Joins Hospitality for Peace Campaign

March 16, 2022

Bookassist has joined the Hospitality for Peace Ukrainian Relief Campaign, an industry wide pledge to donate funds towards verified Ukrainian...

Read More
upsell add ons blog featured image

Upsell With Personalised Add-ons

March 8, 2022

We know by now that hotel experiences need to be increasingly personalised to keep up with travellers' desires. Personalisation has...

Read More
hotel tech awards 2022 featured image

Bookassist Wins Big Again At ’22 HotelTechAwards

January 11, 2022

11622 hoteliers have spoken and now it’s official. Hoteliers rate Bookassist #1 at the HotelTechAwards 2022

Read More
Flexible dates featured image

Never say no to a booking opportunity

December 15, 2021

With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website...

Read More
hotel direct business optimisation featured image

[Podcast] Direct Business Strategies at Connacht Hospitality Group

December 6, 2021

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of...

Read More
mystay bookassist webinar 24 nov 2021 featured image

[Webinar] How To Use Technology To Get Back On Track In The Post-Covid Era

November 19, 2021

Do you want to learn how to cut unnecessary costs, increase your revenue, and keep your guests safe? If so,...

Read More
hotel direct business optimisation featured image

[Podcast] Are You In Control Of Your Rate?

November 9, 2021

Claire Sawier, Head of Marketing at Bookassist, talks with Des O'Mahony (CEO) about new redistribution channels and how hotels need...

Read More
black friday frenzy top 10 tips featured image

Black Friday Frenzy Is Around The Corner – Get Started Early!

October 28, 2021

Black Friday 2021 falls on November 26th, with Cyber Monday hot on its heels. And this year it’s set to...

Read More

Industry News

Hand picked by our team and updated regularly

Phocuswire – A hoteliers guide to Google Analytics 4 (or GA4)

May 23rd, 2022

Google recently announced that it will be sunsetting (no longer tracking, no longer supporting) Universal Analytics as of July, 1 2023. Enter the successor: Google Analytics 4.

Phocuswire – Hotels develop VR twins as  first step into Metaverse

May 20, 2022

The Madrid Marriott’s virtual spaces debuted at the M&I Spring Forum in Seville, Spain, earlier this month, where attendees donned Oculus headsets to “walk through” the rooms built on RendezVerse’s RV360 platform

Phocuswire- WTTC calls on governments to introduce a Digital Travel Portal

May 20, 2022

The World Travel and Tourism Council is asking governments to introduce a “digital travel portal” that would apply not only to the COVID-19 pandemic, but also to any future health crises.

Phocuswire – Marriott International is launching a media network 

May 17, 2022

In partnership with Yahoo, it lets brand advertisers target the hotel chain’s guests. as marketers prepare to move away from third-party cookies and embrace strategies tied to first-party data.

Phocuswire – Google Maps gets a boost with immersive view

May 16, 2022

The company says the artificial intelligence-driven functionality helps users explore and get a feel for neighborhoods, landmarks and other sites and attractions without having to be there.

BusinessTravelNewsEurope-  – European hotel prices exceed pre-pandemic levels

May 13, 2022

The European hotel sector is set to become the “poster child” of recovery for the next six months, according to the latest data from  STR. Average daily rates (ADR) are now, on average, six per cent higher than pre-Covid rates.