Bookassist Blog

Subscribe to our newsletter for expert direct strategy advice, trends, and so much more.

Subscribe to our newsletter

Receive our newest and best content directly in your inbox

All BlogsDirect Booking StrategyDigital MarketingMetasearchWeb DesignNews
Group reports feature image

Group reporting just got a whole lot easier!

July 12, 2022

Working with groups can be complex and so we’ve created a new multi property report on Bookassist Intelligence - just...

Read More
Hotel Forum - Rome

Direct revenue increases by 300% at Hotel Forum

June 15, 2022

The historical 4 star Hotel Forum in Rome has increased direct booking revenue by 300%

Read More

Congratulations to Supreme Ashford Castle

March 24, 2022

At the recent Hotel & Catering Review Gold Medal Awards, Bookassist presented Ireland’s 5-Star Resort Gold Medal to a delighted...

Read More
hospitality for peace ukraine featured image

Bookassist Joins Hospitality for Peace Campaign

March 16, 2022

Bookassist has joined the Hospitality for Peace Ukrainian Relief Campaign, an industry wide pledge to donate funds towards verified Ukrainian...

Read More
upsell add ons blog featured image

Upsell With Personalised Add-ons

March 8, 2022

We know by now that hotel experiences need to be increasingly personalised to keep up with travellers' desires. Personalisation has...

Read More
hotel tech awards 2022 featured image

Bookassist Wins Big Again At ’22 HotelTechAwards

January 11, 2022

11622 hoteliers have spoken and now it’s official. Hoteliers rate Bookassist #1 at the HotelTechAwards 2022

Read More
Flexible dates featured image

Never say no to a booking opportunity

December 15, 2021

With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website...

Read More
hotel direct business optimisation featured image

[Podcast] Direct Business Strategies at Connacht Hospitality Group

December 6, 2021

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of...

Read More
mystay bookassist webinar 24 nov 2021 featured image

[Webinar] How To Use Technology To Get Back On Track In The Post-Covid Era

November 19, 2021

Do you want to learn how to cut unnecessary costs, increase your revenue, and keep your guests safe? If so,...

Read More
hotel direct business optimisation featured image

[Podcast] Are You In Control Of Your Rate?

November 9, 2021

Claire Sawier, Head of Marketing at Bookassist, talks with Des O'Mahony (CEO) about new redistribution channels and how hotels need...

Read More
black friday frenzy top 10 tips featured image

Black Friday Frenzy Is Around The Corner – Get Started Early!

October 28, 2021

Black Friday 2021 falls on November 26th, with Cyber Monday hot on its heels. And this year it’s set to...

Read More
web design smart blog featured image

Introducing Bookassist Blog Platform

October 26, 2021

It’s never been more important to keep your visitors and guests informed and up to date. The pandemic has pushed...

Read More
Convert email enquiries into bookings with Hera - featured image

Convert Email And Phone Enquiries Into Bookings – With HERA

October 20, 2021

Bookassist is delighted to announce our successful partnership with HERA by Hotel ResBot to augment direct online bookings with automated...

Read More
web design qr code featured image

Bookassist Adds QR Codes To Smart CMS

October 19, 2021

Easily test mobile pages with QR codes.

Read More
direct bookings wont keep coming without renewed effort featured image

Those Increased Direct Bookings? They Won’t Keep Coming Without Renewed Effort

October 19, 2021

Many hotels have experienced great staycation business recently, but is there a complacency about what's coming down the line?

Read More

Industry News

Hand picked by our team and updated regularly

Skift -More Hotels Opt for Fake Grass to Save Water for the Sake of Sustainability

August 2, 2022

With technical advances in synthetic grass hotels are increasingly turning to artificial grass to save water and money — as well as simplify work for staff and expand the number of events they can host. 

Skift- How Travel Brands Can Build for the Metaverse Now to Drive Travel Discovery

August 1, 2022

Travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, meeting venues, and lodging options.

Phocuswire- Travel is back to full swing and so are the hackers 

July 29, 2022

As the travel season continues in full swing and people are busy booking their  summer getaways and business trips, be aware that not everyone visiting your site or using your app are legitimate traveler29

BusinessTravelNews- International demand driving European air traffic rebound

July 28, 2022

The recovery of air connectivity in Europe made further gains in June, with passenger traffic closing at -17.4 per cent of 2019 levels – the strongest monthly performance since the pandemic, according to ACI Europe.

Phocuswire- Digital regulation gets the go ahead in Europe

July 28, 2022

The green light from European regulators for the Digital Markets Act (DMA) earlier this month is welcome news. The DMA sets out to ensure a level playing field for all and to tackle the might of the “digital gatekeepers.”

CNBC- Google delays cookie-cutting to 2024

July 27, 2022

Google says it will again delay its replacement of third-party cookies— a practice long used by advertisers.The company said feedback has shown that advertisers need more time to transition to Google’s cookie replacement.