Bookassist Blog

Subscribe to our newsletter for expert direct strategy advice, trends, and so much more.

Subscribe to our newsletter

Receive our newest and best content directly in your inbox

All BlogsDirect Booking StrategyDigital MarketingMetasearchWeb DesignNews

Bookassist’s growth in Poland continues with Market Manager Joanna Machaj

November 4, 2022

Bookassist Founder & Chairman Des O’Mahony talks with Joanna Machaj, Bookassist’s Market Manager for Poland, on the current state of...

Read More

Bookassist Joins IGHP in Poland

September 13, 2022

We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A...

Read More
Group reports feature image

Group reporting just got a whole lot easier!

July 12, 2022

Working with groups can be complex and so we’ve created a new multi property report on Bookassist Intelligence - just...

Read More
Hotel Forum - Rome

Direct revenue increases by 300% at Hotel Forum

June 15, 2022

The historical 4 star Hotel Forum in Rome has increased direct booking revenue by 300%

Read More

Congratulations to Supreme Ashford Castle

March 24, 2022

At the recent Hotel & Catering Review Gold Medal Awards, Bookassist presented Ireland’s 5-Star Resort Gold Medal to a delighted...

Read More
hospitality for peace ukraine featured image

Bookassist Joins Hospitality for Peace Campaign

March 16, 2022

Bookassist has joined the Hospitality for Peace Ukrainian Relief Campaign, an industry wide pledge to donate funds towards verified Ukrainian...

Read More
upsell add ons blog featured image

Upsell With Personalised Add-ons

March 8, 2022

We know by now that hotel experiences need to be increasingly personalised to keep up with travellers' desires. Personalisation has...

Read More
hotel tech awards 2022 featured image

Bookassist Wins Big Again At ’22 HotelTechAwards

January 11, 2022

11622 hoteliers have spoken and now it’s official. Hoteliers rate Bookassist #1 at the HotelTechAwards 2022

Read More
Flexible dates featured image

Never say no to a booking opportunity

December 15, 2021

With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website...

Read More
hotel direct business optimisation featured image

[Podcast] Direct Business Strategies at Connacht Hospitality Group

December 6, 2021

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of...

Read More
mystay bookassist webinar 24 nov 2021 featured image

[Webinar] How To Use Technology To Get Back On Track In The Post-Covid Era

November 19, 2021

Do you want to learn how to cut unnecessary costs, increase your revenue, and keep your guests safe? If so,...

Read More
hotel direct business optimisation featured image

[Podcast] Are You In Control Of Your Rate?

November 9, 2021

Claire Sawier, Head of Marketing at Bookassist, talks with Des O'Mahony (CEO) about new redistribution channels and how hotels need...

Read More
black friday frenzy top 10 tips featured image

Black Friday Frenzy Is Around The Corner – Get Started Early!

October 28, 2021

Black Friday 2021 falls on November 26th, with Cyber Monday hot on its heels. And this year it’s set to...

Read More
web design smart blog featured image

Introducing Bookassist Blog Platform

October 26, 2021

It’s never been more important to keep your visitors and guests informed and up to date. The pandemic has pushed...

Read More
Convert email enquiries into bookings with Hera - featured image

Convert Email And Phone Enquiries Into Bookings – With HERA

October 20, 2021

Bookassist is delighted to announce our successful partnership with HERA by Hotel ResBot to augment direct online bookings with automated...

Read More

Industry News

Hand picked by our team and updated regularly

PhocusWire – What Will Chatgpt Mean For The Travel Industry?

January 12, 2023

Every once in a while, a tech innovation develops seemingly overnight – and suddenly, everywhere is talking about it. But the pace at which ChatGPT has gone from unknown to ubiquitous seems unprecedented.

Skift – Google Flights and Hotels Make Europe-Mandated Transparency Changes … in Europe

January 30, 2023

Google made changes to Google Flights and Hotels related to transparency in hotel reviews and pricing under pressure but stopped short of making those modifications elsewhere in the world.

Skift – Mastercard Warns Travel Demand Will Hit a Peak Slowing Revenue Growth

January 27, 2023

Alooming worldwide recession will likely put a dent in the pent-up demand for travel that many experts had believed wasn’t going to decrease in the near future. 

Hospitality Net – Social Media’s Rising Influence on the Travel Industry

January 20, 2023

Social media has been around for over a decade now, but its influence over our decision making and buying preferences continues to grow. As travel is an inherently social activity, this influence is particularly present.

Skift – Finding Software Solutions for Guest Feedback Is Necessary for Hotels

January 20, 2023

The explosive popularity of online guest reviews on numerous review platforms has made it imperative for hotels to adopt reputation and review management software to benchmark guest satisfaction.

CoStar – The Five Trends That Will Drive Hotel Tech in 2023

January 18, 2023

Industry experts say two technological improvements that have been talked about for years are poised to become a reality for hotels. Hoteliers have been touting the potential benefits of greater automation.