Direct revenue increases by 300% at Hotel Forum

June 15, 2022
Hotel Forum - Rome
The historical 4 star Hotel Forum in Rome has increased direct booking revenue by 300%

A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment.

Hotel Forum View

New hotel director Maria Vittoria Troiani took advantage of the strong ROI, and made the decision to invest more, confident in the return she would get. The results have been phenomenal.

“In addition to increasing traffic to the official website and acquiring new customers, we have increased conversion and direct booking revenue by 300%”.

It’s a pleasure to work with the Bookassist team.” Gianfranco Troiani, CEO of Hotel Forum

Bookassist significantly improved online visibility through the implementation of best practice SEO strategies as well as executing Google Ad campaigns, with returns of €30 for every €1 invested! A new pricing strategy resulted in a higher ADR and increased conversion as well as reducing dependency on third party OTAs.

Commenting on the success Bookassist’s Market Manager in Italy, Alberto Recanatesi said “It’s all about the partnership. Hotel Forum is the perfect partner. They have always listened to our advice and implemented our recommendations.They understood that they could grow their business by leveraging their positive ROI to invest more. Their solid direct booking strategy has paid off.

More about Hotel Forum

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