[PODCAST] All About Google Performance Max for Travel

April 6, 2023
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Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast.

Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard.

  • What is Google Performance Max for Travel?
  • Is it just a new dashboard or does it bring new functionalities?
  • What benefits a hotel could get from Performance Max?
  • Is Bookassist already offering Google Performance Max?
  • Is it a game changer for hotels and the industry?

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