Google Analytics 4

March 15, 2023
GA4 x Bookassist blog
Google Analytics 4 is the new tool to track and analyse your data. On July 1, 2023 new data will be available only on Google Analytics 4 (GA4).

Introducing the next generation of analytics, Google Analytics 4 (GA4)

What is GA4?

Google Analytics 4 (GA4) is the new version of Google Analytics, replacing Universal Analytics.  Google Analytics 4 is a tool designed to meet your future measurement and reporting requirements. This new tool is separately accessible from your current Universal Analytics access. 

Although this means a change of platform, the new platform has an updated interface with a much improved and more user-friendly design. The new interface presents a cleaner and more modern look, with a focus on providing users with easy access to key metrics and insights.

Why should you move to GA4?

New data will only flow into GA4 properties after the changeover date

  • On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll still be able to see your older Universal Analytics reports for a period of time after July 1, 2023.

It’s the next generation of Analytics

  • GA4 is designed to meet your future measurement and reporting requirements. Includes privacy controls such as cookieless measurement, and behavioural and conversion modelling. 

Gain predictive capabilities

  • GA4 also offers new predictive capabilities that can help you anticipate future user behaviour and trends. These predictive features are powered by Google’s machine learning technology and can provide valuable insights into user behaviour that you may not have otherwise noticed.

EU-focused data and privacy

  • Analytics drops any IP addresses that it collects from EU users before logging that data via EU domains and servers. This provides more granular data controls to help users comply with privacy regulations such as GDPR. More information here.

What should I do?

If you have signed a Digital Marketing contract with us:

Then don’t worry, our Digital Marketing team will automatically be implementing this for you. Your Digital Marketing specialist will contact you to confirm when it is done and ready to be used. 

If you don’t have a Digital Marketing service with us:

We highly recommend our Digital Marketing service as Google Analytics 4  implementation will be included. Furthermore, our proven Digital Marketing Strategy delivers more direct bookers to your website. Build, protect and drive quality traffic to your online brand with Bookassist Digital Marketing specialists. Contact your Account Manager for more information.  

For those not availing of our Digital Marketing services then please contact us and we can implement GA4 for you.  A set-up fee is chargeable for this service.

If you’re not currently working with Bookassist, but would like to hear more about the value we could drive for your business, simply contact us and a member of the team will be in touch soon!

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