The way travellers search for your hotel online has changed: have you changed how you market your hotel to them?
Metasearch traffic to hotel websites has tripled since 2016, and OTAs have been spending millions of dollars to capture that huge traffic.
Today, Metasearch advertising represents a solid opportunity to promote your hotel in front of your potential customers.
Bookassist manages and optimises campaigns for ROI across the full range of Metasearch platforms
Many companies offer connectivity to metasearch channels, but connectivity is not enough!
To be successful on Metasearch you need to actively manage, optimise and monitor your hotel’s presence across all channels.
With Metasearch advertising, top performing hotels can increase direct traffic up to 100%
Average cost of acquisition for Bookassist hotel clients on Metasearch is consistently below 10%
Top performing clients see Metasearch contributing up to 40% of their direct bookings