VOIhotels group renews Metasearch partnership following strong 2020 results

Jacopo Rita
May 12, 2021
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VOIhotels, an Italian hotel chain and part of the Alpitour group, has once again turned to Bookassist to manage its Metasearch campaigns for the critical upcoming summer of 2021

“Live the experience, love True Italian Hospitality” is the promise of VOIhotels, with a collection of 17 mainly leisure hotel structures with resorts in the most beautiful corners of Sardinia, Sicily, Puglia, Calabria and on the most pristine beaches of Madagascar, Cape Verde and Zanzibar.

Exceptional results

Despite the many difficulties and restrictions imposed by the pandemic, 2020 delivered exceptional results for VOIhotels.

“The results generated for us by Bookassist’s Metasearch team went far beyond our expectations! We not only saw a good contribution from metasearch to our total direct sales but we also recorded excellent customer acquisition costs, far lower than the distribution costs typical of other distribution channels”Luca Micillo Digital Marketing Manager, VOIhotels.

Targeted strategy for Metasearch Advertising

Bookassist’s advanced technology and expertise allowed VOIhotels to define a highly targeted strategy that was capable of adapting to changing consumer behaviour and demand throughout the exceptional year of 2020. The ability to hyper target by market, booking window, device used, length of stay, day of week and time of day allowed VOIhotels to optimise their visibility by only showing ads to specific customers at specific times. This resulted in the excellent results VOIhotels achieved.


Get Started with Metasearch

Metasearch advertising is an integral part of the Hotel Digital Marketing Mix for increasing visibility and direct booking sales. Bookassist’s specialist Metasearch team connects, manages and optimises PPC campaigns for ROI across the full range of metasearch platforms for hotels across the world. We connect with a wide range of booking engines and channel managers so we’re sure to connect to yours.

If you’re not currently working with Bookassist, but would like to hear more about the value we could drive for your business, simply contact us and a member of the team will be in touch soon!

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