Google launches free Hotel Booking Links

Jacopo Rita
March 9, 2021
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Today, March 09, 2021, Google has started to roll out free Hotel Booking Links into Hotel Ads results.

This new feature offers hoteliers free visibility for their official hotel website via a free Hotel Booking Link (technically an organic link) featuring the best available rate on their direct channel. Previously hotels could only participate in this area through an active Google Hotel Ads advertising campaign.

Google’s free Hotel Booking Links offer a new way to reach potential customers and at the same time extend the reach of existing Google Hotel Ads campaigns.

Commenting on the launch Jacopo Rita, Head of Metasearch at Bookassist said:

“This is great news for hoteliers, and it’s great to see Google’s commitment to the industry too. Hotels have been hit hard and are struggling with cash flow and despite the importance of being visible most hotels can’t afford it now. This new Google initiative is really welcomed and will give hotels the opportunity to get much needed visibility for free”.


The Bookassist Metasearch team can set up any hotel with free Hotel Booking Links. We connect with hundreds of booking engines and channel managers so don’t miss this opportunity for free visibility on Google.

Get started with Hotel Booking Links by filling in the form below:

Join thousands of other successful hotels using award-winning Bookassist technology and direct booking services.