How We Can Help You

A booking engine or booking platform is a software application that a hotel uses to capture and process direct reservations on its own website. It acts as an online storefront, allowing guests to book rooms and much more while viewing real-time rates and availability.

The Bookassist Approach: Our Booking Platform is a next-generation conversion engine that goes far beyond just a list of rooms and rates. It is intelligently designed with AI to collate best options based on visitor metrics, to reduce friction and simplify the booking process. It actively turns more of your website visitors into bookers delivering higher profitability.

Reducing dependence on Online Travel Agencies (OTAs) involves building a strong direct booking strategy. This includes having a high-performance website, effective digital marketing to attract visitors, and a frictionless booking platform to convert them, all while offering compelling value and clear reasons to book directly.

The Bookassist Approach: Our entire ecosystem is designed to drive down your Cost Per Acquisition (CPA) and not only make your direct channel far more profitable than OTAs but make it more likely to grow and significantly reduce OTA dependence. We partner with you to implement a bespoke data-driven strategy for you that puts your direct business at the heart of your success.

Attracting more direct bookings requires a multi-faceted and personalised digital strategy. Key elements include search engine optimisation (SEO), targeted pay-per-click (PPC) and metasearch advertising, engaging social media content, and a fast, user-friendly website that encourages visitors to book.
 
The Bookassist Approach: Our Digital Media services provide AI-powered, omni-channel promotion to attract high-value travellers. Our performance-driven Web Design and conversion-focused Booking Platform then work together to turn more and more of those visitors into guests, increasing direct business, reducing OTA dependence, and making your bookings more profitable.

Cost Per Acquisition (CPA) is the total cost of marketing and distribution required to generate one booking. Put simply, all the costs associated with a particular channel's bookings are combined for a particular period (typically the year) and then divided by the number of bookings in that period to give the average cost per acquisition for the channel in question. It should be calcualted for each channel/segment separately - direct business, travel agent business, OTAs etc. In this way direct comparisons can be made on true costs. t is a crucial metric for profitability because a lower CPA means a higher profit margin on every room sold. Unlike fixed OTA commissions, where the CPA does not vary at all no matter how many OTA bookings are achieved, a direct strategy can actively lower your CPA for direct bookings over time by optimising the returns on each element of the marketing effort needed to achieve direct bookings.. 

The Bookassist Approach: Our core mission is to make your bookings more profitable by driving down your CPA. Through continuous refinement and strategic management, our engaged clients can achieve a total CPA of significantly less than 8%, maximising the profit from their direct channel.

The best digital marketing strategy for a hotel is a holistic, omni-channel approach that covers the entire customer journey. It should blend brand-awareness campaigns with conversion-focused activities like search and metasearch, all informed by data analysis to optimise return on investment (ROI). But there is no "one size fits all" to digitial strategy. It must be customised to the particulars of the hotel, its segment/market and its location and this takes skill and experience as well as market testing. 

The Bookassist Approach: We partner with you to devise and execute a bespoke data-informed strategy. Our Google Premier Partner status and expert teams ensure every campaign is managed effectively, while our Intelligence platform provides the insights needed to constantly refine the approach and drive results.

An integrated ecosystem ensures that a hotel's various technology tools—such as marketing, web, and booking platform—work together seamlessly. This creates a smoother experience for the guest and provides the hotel with a unified view of the customer journey for better analysis. 

The Bookassist Approach: Our Ecosystem is proven to grow your direct business. Our Digital Media, Web Design, and Booking Platform blend seamlessly to reduce friction, enhance conversion, and drive down your overall Cost Per Acquisition (CPA), making your bookings more profitable.

Your dedicated Bookassist Client Success Manager (CSM) is your personal direct booking expert and primary point of contact. They are the vital human ingredient who works in partnership with you, translating your bespoke data-driven strategy into concrete action and ensuring your commercial objectives are achieved.

Bookassist integrates AI to deliver real value, not hype. AI powers decision-making in our Digital Media services, enhances content creation and personalisation in Web Design, and drives our Booking Platform's Rate Recommender to measurably improve conversion and revenue.

For over two decades, Bookassist has been the trusted partner for hundreds of properties worldwide. We work with a wide range of clients, from prestigious, large-scale hotel groups to fiercely independent boutique hotels, tailoring our scalable solutions to meet their specific requirements.

Getting started is simple. The first step is to contact our team for an initial consultation. We will discuss your hotel's unique challenges and objectives, audit your current online presence, and begin devising a data-informed strategy to help make your bookings more profitable.