Get all the benefits of advertising your hotel directly on the largest Metasearch channel – Google Hotel Ads, but only pay for the clicks that deliver bookings.
✓ Risk-free – Only pay for bookings on actual stays.
✓ Never pay for cancelled bookings.
✓ Zero advertising budget required.
✓ You’’ll increase your direct bookings and cut your costs by reducing reliance on OTAs.
For your hotel to recover through the Covid-19 crisis you need to retain your profit. By engaging with Metasearch directly you reclaim your more profitable direct bookings.
In response to the crisis Google launched risk-free Google pay-per-stay to make it easier for hotels to directly engage with Metasearch.
Zero risk, pay-per-stay Metasearch advertising on Google Hotel Ads
Higher ROI, multi-channel Metasearch advertising with flexible spend strategies
Increased volume with AI & machine learning driven Metasearch Advertising
With Metasearch advertising, top performing hotels can increase direct traffic up to 100%
Average cost of acquisition for Bookassist hotel clients on Metasearch is consistently below 10%
Top performing clients see Metasearch contributing up to 40% of their direct bookings
We can connect your hotel to Metasearch platforms through your Channel Manager or CRS.