Google Pay-Per-Stay
Risk-Free Metasearch

HotelTechReport 2022 Winner - Best Metasearch Management

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Google Pay Per Stay - New from Google

Risk-Free Google PPS

No booking - No fee!
Only pay for the business you get

Get all the benefits of advertising your hotel directly on the largest Metasearch channel – Google Hotel Ads, but only pay for the clicks that deliver bookings.

✓ Risk-free – Only pay for bookings on actual stays.

✓ Never pay for cancelled bookings.

✓ Zero advertising budget required.

✓ You’’ll increase your direct bookings and cut your costs by reducing reliance on OTAs.

Don't let OTAs poach your profitable direct business

Your hotel is already on Metasearch channels but the OTAs are getting all the bookings

For your hotel to recover through the Covid-19 crisis you need to retain your profit. By engaging with Metasearch directly you reclaim your more profitable direct bookings.

In response to the crisis Google launched risk-free Google pay-per-stay to make it easier for hotels to directly engage with Metasearch.


Win at Metasearch with Bookassist

Simple three-step approach to Metasearch success
Start with zero risk, grow for ROI, and scale up for increased volume

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Zero risk, pay-per-stay Metasearch advertising on Google Hotel Ads

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Higher ROI, multi-channel Metasearch advertising with flexible spend strategies

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Increased volume with AI & machine learning driven Metasearch Advertising

+ 0 %
increase in YoY direct traffic

With Metasearch advertising, top performing hotels can increase direct traffic up to 100%

< 100 %
average cost of acquisition

Average cost of acquisition for Bookassist hotel clients on Metasearch is consistently below 10%

~ 0 %
overall direct bookings

Top performing clients see Metasearch contributing up to 40% of their direct bookings 

Connected to all major booking engines

You don’t have to be a Bookassist booking engine client to use our Metasearch solution.

We can connect your hotel to Metasearch platforms through your Channel Manager or CRS.

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Some success stories

We provide Metasearch services to over 200 hotels
across 15+ countries all over the world