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Connect to High-Value Corporate Travel

GDS

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Reach Corporate Bookers

Gain exclusive access to a high-value B2B sales channel used by travel management companies and corporate bookers worldwide. If you are not on GDS, corporate bookers will not find you and will book other properties instead.

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Expert GDS Management

A technology platform alone is not enough to excel at GDS. Our expert account managers handle the complexity for you, from technical rate loading to strategic consortia support, making your bookings more profitable.

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Lower Your CPA

GDS is a cost-effective channel compared to OTAs. The cost of acquiring corporate bookings can be optimised and kept low through strategic choices, unlike the fixed, higher costs of OTAs.

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The GDS Advantage

CVR

Growth

Data suggests GDS is the fastest-growing distribution channel since 2023. In the first five months of 2024, GDS bookings increased by +54% compared to the previous year.

+ 54 %
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Cancellation

GDS bookings have a significantly low cancellation rate of around 4.6%, far lower than the 37.2% average for Booking Holdings, ensuring more reliable revenue.

~ 9.2 %
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Corporate

GDS is the premier channel for B2B travel. An overwhelming 85% of all GDS bookings are corporate, connecting you directly to a high-value, professional travel market.

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More Than Just Technology

Our industry-leading technology platform provides seamless GDS connectivity, but our service goes far beyond that. GDS is a complex channel that can be difficult to navigate. What Bookassist uniquely brings is expert, professional account management with a performance-focused approach and continuous optimisation. We take the burden off you so you can focus on your hotel.

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A Partnership for Profit

We see our GDS service as a partnership, working closely with you to maximise your potential and achieve the best possible results. You get one dedicated point of contact for everything, strategic consortia support to access corporate programmes, and clear, meaningful reporting to make better decisions. Taken together, our expert management ensures we make your GDS bookings more profitable.
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Reach Corporates

Gain exclusive access to global business travel managers who only book via the GDS environment.

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Keep Costs Low

GDS is a cost-effective channel compared to OTAs, helping you reduce reliance on costly B2C distribution.

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Boost Strategy

Support your direct booking strategy and fill gaps during low demand periods with predictable revenue streams.

Does your booking engine deliver a 5-star experience?

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Testimonials

  • Muralto Madrid Princesa

    José Luis Alonso Martínez - Director

    Bookassist helped us reduce intermediation costs and regain control of our distribution strategy.

    Muralto Madrid Princesa

    65 rooms

    Madrid, Spain

  • Ilusion Hotels & Resorts Group

    Sergio Castañeda - Director Comercial

    Bookassist has enabled us to position our website as a crucial sales platform.

    Ilusion Hotels & Resorts Group

    496 rooms

    Mallorca, Spain

  • Hotel Acapulco Lloret

    Damià Font - Director

    There's a saying that going alone will get you to the end, but going together will take you further.

    Hotel Acapulco Lloret

    194 rooms

    Girona, Spain

  • Grand Hotel Kielce

    Aleksandra Chmura-Kozak - Revenue Manager

    Bookassist stepped in and designed a new customized strategy for us

    Grand Hotel Kielce

    122 rooms

    Kielce, Poland

  • Boutique Hotel Das Tigra

    Richard Voss - Marketing & Sales Manager

    Bookassist provided us with a comprehensive analysis

    Boutique Hotel Das Tigra

    78 rooms

    Vienna, Austria

  • Hotel Granville

    Philip Erskine - Business Development Manager

    We are hitting record breaking months for room nights booked

    Hotel Granville

    98 rooms

    Waterford, Ireland

  • Ambassador Hotel

    Ignazio Todaro - Hotel Manager

    The Bookassist team made us believe in the direct potential of our online presence

    Ambassador Hotel

    35 rooms

    Monaco

  • Golden Crown Hotel

    Luigi Pagliaci - Director of Sales, Marketing and Revenue

    In the last 6 months we have increased our direct revenue from bookings by 100%

    Golden Crown Hotel

    65 rooms

    Prague, Czech Republic

  • Gleneagle Hotel Group

    Valerie Steinbeck - Group Marketing & Ecommerce Manager

    We have grown our conversion rates and direct revenue by 300%

    Gleneagle Hotel Group

    156 rooms

    Killarney, Ireland

View all testimonials

FAQ

What is the Global Distribution System (GDS)?

It is a B2B sales channel used by travel agents and corporate bookers worldwide to book travel services. It gives hotels access to corporate bookers who only makes reservations using this environment.

Which GDS providers do you connect to?

Our native technology provides a direct, 2-way connection to all major GDS providers, including Sabre, Amadeus, and Travelport (Galileo, Worldspan).

Why is GDS more profitable than OTAs?

The cost of acquiring bookings via GDS can be kept low through strategy, unlike high, fixed OTA commissions. GDS bookings also have higher ADR and much lower cancellation rates.

What makes the Bookassist GDS service different?

We provide expert account management on top of the technology. Our team handles technical rate loading, visibility checks, and strategic support so you don't have to.

Is GDS separate from my direct booking strategy?

No, it's fully aligned with it. It accesses a separate B2B market, reducing your dependence on costly B2C channels like OTAs and building predictable revenue streams.