Digital Media - Omni-channel visibility for your hotel brand

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Omni-channel Visibility

We deliver omni-channel visibility for your hotel, reaching customers with consistent messaging and imagery at every stage of their journey. Using AI-powered budget and bid management, we maximise your hotel’s visibility.

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ROI-Focused Approach

Our team of PPC and Meta Search experts leverage AI-powered bidding and dynamic budget management to ensure your visibility is maximised while KPIs are consistently delivered across channels - delivering value and efficiency.

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Mass Reach to Precise Targeting

We leverage Google Performance Max AI-powered targeting and advanced use of audiences to reach your potential customers. With personalised messages, effective copy and clear CTAs, you reach multitudes while targeting individuals.

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Bookassist Delivers

Cost Reduction

We can achieve CPAs of significantly less than 10% (combining all spends and commissions), with engaged clients achieving below 8%.

> 20 %

rate recommenderer

Increased ROI

We optimise returns from Digital Media channels delivering returns (ROI) of over 25 to 1 for engaged clients.

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conversion rate

Top Tier CVR

When paired with our Booking Platform, our clients see a conversion rate (CVR) exceeding 15%.

< 0 %

We Make Your Bookings More Profitable

We optimise and refine your ROI for each and every step of the customer journey to drive down your CPA and to make sure it stays low. Our ROI-proven and KPI-driven campaigns align to your marketing and business objectives. Simply put, we make your bookings more profitable.

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booking platform

Digital Media Service Plans

Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.

Start

Best for small hotels or properties new to online advertising

Small budget required for monthly advertising investment

Focus is on ROI to get the most out of limited investment

Brand Protection campaigns on Google Search and Hotels

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Grow

Perfect choice for independent hotels with a defined direct booking strategy

Small budget required for monthly investment

Need content and imagery to use in online marketing

Focus on ROI and incremental traffic to hotel website

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Expand

Ideal for large properties with many rooms to sell and active commercial strategy

Flexible budget management to follow seasonality

Focus on ROI and incremental traffic to hotel website

Brand Protection+ with multi-channel campaigns

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Scale

Ideal for large hotels with an in-house eCommerce strategist

High levels of targeted budget invested in online advertising

Focus on multiple KPIs, incremental demand and booking shifts

Ongoing dialogue between Bookassist and client

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Does your booking engine deliver a 5-star experience?

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Complete Suite of Ad Channels

Bookassist Digital Media offers a complete suite of advertising channels, ensuring your hotel has comprehensive omni-channel visibility. From search and metasearch platforms like Google and TripAdvisor, to social media giants like Facebook and Instagram, and travel-specific platforms like Trivago and Kayak, Bookassist covers all the bases.

Google Search
Facebook Ads
Performance Max
Bing Hotels
Linkedin Ads
Spons. Placement
Remarketing
Demand Gen
Trivago CPA
Bing Search
Skyscanner
Instagram Ads
Google Maps
Display
Tripadvisor CPC
Promoted Hotels
Destination Listings
Bing PMax

Bookassist is a proud Google Premier Partner

Google officially recognises the Bookassist Digital Media team's exceptional expertise and proven track record. With trusted 7-figure budget management and individually certified Digital Media specialists whose qualifications are validated by Google, we deliver the world-class agency service that industry leaders demand.

Testimonials

Muralto Madrid Princesa

José Luis Alonso Martínez - Director

Bookassist helped us reduce intermediation costs and regain control of our distribution strategy.

Muralto Madrid Princesa

65 rooms

Madrid, Spain
Ilusion Hotels & Resorts Group

Sergio Castañeda - Director Comercial

Bookassist has enabled us to position our website as a crucial sales platform.

Ilusion Hotels & Resorts Group

496 rooms

Mallorca, Spain
Hotel Acapulco Lloret

Damià Font - Director

There's a saying that going alone will get you to the end, but going together will take you further.

Hotel Acapulco Lloret

194 rooms

Girona, Spain
Grand Hotel Kielce

Aleksandra Chmura-Kozak - Revenue Manager

Bookassist stepped in and designed a new customized strategy for us

Grand Hotel Kielce

122 rooms

Kielce, Poland
Boutique Hotel Das Tigra

Richard Voss - Marketing & Sales Manager

Bookassist provided us with a comprehensive analysis

Boutique Hotel Das Tigra

78 rooms

"Vienna, Austria"
Hotel Granville

Philip Erskine - Business Development Manager

We are hitting record breaking months for room nights booked

Hotel Granville

98 rooms

"Waterford, Ireland"
Ambassador Hotel

Ignazio Todaro - Hotel Manager

The Bookassist team made us believe in the direct potential of our online presence

Ambassador Hotel

35 rooms

Monaco
Golden Crown Hotel

Luigi Pagliaci - Director of Sales, Marketing and Revenue

In the last 6 months we have increased our direct revenue from bookings by 100%

Golden Crown Hotel

65 rooms

Prague, Czech Republic
Gleneagle Hotel Group

Valerie Steinbeck - Group Marketing & Ecommerce Manager

We have grown our conversion rates and direct revenue by 300%

Gleneagle Hotel Group

156 rooms

Killarney, Ireland

View all testimonials

FAQ

What is Digital Media?

Digital Media provides expert campaign management across search, metasearch, social media, and key channels, ensuring your hotel is visible at every stage of the customer journey.

How is my digital media budget managed?

Our AI-powered bidding and dynamic budget management ensures your budget is allocated effectively, maximising your visibility and delivering the strongest possible results.

What Digital Media plan is right for me?

Our team is happy to discuss factors like your property size, your budget, and your goals to help determine what plan is right for you.

What is Metasearch for hotels?

Metasearch platforms like Google Hotel Ads and Tripadvisor display your rates alongside OTAs. We manage these channels to ensure your direct price is visible, driving more profitable bookings.

What is Google Performance Max?

Performance Max is a goal-based campaign type we leverage that uses Google's AI to serve ads across all of its channels to help you find more converting customers for your hotel.

The Customer Journey

Attract with digital media

Our primary goal is to attract your ideal guests. We use AI-powered Digital Media and omni-channel promotion, from Metasearch to targeted PPC campaigns, to capture guest attention at every touch-point of their digital journey.

Engage with web design

Transform your website into a powerful asset that engages visitors. Our Web Design platform combines stunning visuals with AI-powered personalisation to hold booker interest, build desire, and drive conversion momentum.

Convert with booking platform

Our next-generation Booking Platform is the ultimate conversion powerhouse designed to transform lookers into bookers. Intelligently built with AI at its core, it eliminates friction and streamlines the booking process, removing barriers and maximising your direct revenue

Refine with intelligence

The journey doesn't end at conversion; we constantly work with you to refine your approach. Our Bookassist intelligence platform and dedicated Client Success Managers use real-time data and strategic analysis to optimise ROI and drive down your CPA.