We significantly increased our direct booking share versus OTAs and achieved an almost 40% growth in direct booking business from mid-2024 to mid-2025 as a result.
easyHotel group has approximately 4,900 rooms spread across about 50 hotels in 11 countries and 36 cities. This total includes both franchised hotels with around 1,250 rooms and owned/leased hotels with over 3,500 rooms.
We have been working closely on direct booking strategy with Bookassist since early 2024. With the help of our ecommerce specialist in Bookassist we transitioned from our original narrow focus on PPC alone to a much broader omni-channel digital marketing and metasearch approach, with lots of video content.
The measurable success of our collaboration saw us increase our digital media spend by over 130% from mid-2024 to mid-2025 while maintaining a high double-digit ROI. We significantly increased our direct booking share versus OTAs and achieved an almost 40% growth in direct booking business from mid-2024 to mid-2025 as a result.
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See this short interview with Alexandra Vine here
https://www.linkedin.com/feed/update/urn:li:activity:7326138949742063616
