Bookassist helped us reduce intermediation costs and regain control of our distribution strategy.
60% Web Contribution is Possible!
Rooms
65
3
Location
Madrid Spain
José Luis Alonso Martínez
Director
Bookassist helped us reduce intermediation costs and regain control of our distribution strategy.
We reduce intermediation costs and achieve over 50% online reservations through our official website by increasing retail prices on other intermediary channels. Regain control over pricing: Focus on a maximum of three to four distribution channels (OTAs and CRSs). Only retain channels that produce at least 5% of online reservations.
Your official website is your main showcase: Offer exclusive deals, better images, and sustainability initiatives on your website only to provide a better experience for visitors who compare different sites before making a decision. Our average reservation contribution from our official website reached 61% in the first half of 2023. We reduced commission costs by 21% compared to 2022.
Maximum intermediated room nights are 16% with the same OTA (only one of them), and the other three are nearly 5%. We launched a new landing page linked to our main website, showcasing our Sustainable Plan 2030 and all the actions we have taken. It helps us improve our brand’s SEO ranking.
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