{"id":17224,"date":"2022-03-08T08:00:00","date_gmt":"2022-03-08T08:00:00","guid":{"rendered":"https:\/\/bookassist.org\/?p=17224"},"modified":"2022-04-11T17:13:48","modified_gmt":"2022-04-11T16:13:48","slug":"upsell-with-personalised-add-ons","status":"publish","type":"post","link":"https:\/\/bookassist.org\/blog\/upsell-with-personalised-add-ons\/","title":{"rendered":"Upsell With Personalised Add-ons"},"content":{"rendered":"\n<p>If the goal of hotels used to be to make guests feel at home, we all know now that those same guests have been home a little too much! What today\u2019s guests want is to escape.<\/p>\n\n\n\n<p>How better to help them escape than by offering them a range of customised Add-ons that make every stay a unique and exciting experience?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalise-each-and-every-stay-with-add-ons\"><strong>Personalise each and every stay with Add-ons<\/strong><\/h2>\n\n\n\n<p>An Add-on is an extra service, product or experience that you can offer your guests as part of the booking. There are no limits to the number and type of Add-ons you can offer. In-room, in-hotel &#8211; you can even add experiences outside your hotel. Let your imagination run. An exclusive dinner for two, flowers, a 30-minute foot massage, a simple breakfast in the room, a yoga class, a bike ride or a guided tour of a museum. It&#8217;s all up to you!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6907327435394932736\" target=\"_blank\" rel=\"noreferrer noopener\">Join the conversation on LinkedIn<\/a> and share some of your best Add-on ideas with fellow hoteliers.<\/p>\n\n\n\n<p>Here\u2019s some popular options:<\/p>\n\n\n\n<ul><li>Early check-in \/ Late check-out<\/li><li>Room upgrades&nbsp;<\/li><li>Rooms with views, balconies or kitchenettes<\/li><li>Dinner, afternoon tea, picnics, drinks etc<\/li><li>In-room services &#8211; food, wine, champagne, massage, hampers, movie night pack, cot for kids, bring your pet<\/li><li>Parking, airport transfers, taxis, car valet<\/li><li>Activities and experiences available at your hotel or locally and targeted at your key segments &#8211; spa, golf, tennis, swimming, gym, bike hire, boat trips, art lesson, cooking course, falconry, cocktail lessons, nature trail, fly fishing, hidden treks, rooftop dinner, chef&#8217;s table, guided tours, yoga class<\/li><li>Local events, concerts<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimised-hotels-see-50-of-guests-booking-add-ons\"><strong>Optimised hotels see &gt;50% of guests booking Add-ons<\/strong><\/h2>\n\n\n\n<p>Hotels that customise Add-ons to their specific target segments can perform very well.&nbsp;It made sense for one ski hotel client to offer ski packs, resulting in over 70% of guests choosing this Add-on at the time of booking. Another hotel offering in-house events saw 20% of bookers add an event Add-on as part of their stay. And an airport hotel that added car parking, early check in, and antigen testing as highly targeted and well thought out Add-ons saw an additional 10% in total revenue!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"873\" height=\"434\" src=\"https:\/\/bookassist.org\/wp-content\/uploads\/2022\/02\/Upsell-add-ons-examples.jpg\" alt=\"Upsell add ons examples\" class=\"wp-image-17200\" srcset=\"https:\/\/bookassist.org\/wp-content\/uploads\/2022\/02\/Upsell-add-ons-examples.jpg 873w, https:\/\/bookassist.org\/wp-content\/uploads\/2022\/02\/Upsell-add-ons-examples-300x149.jpg 300w, https:\/\/bookassist.org\/wp-content\/uploads\/2022\/02\/Upsell-add-ons-examples-768x382.jpg 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"add-ons-a-powerful-direct-booking-benefit-for-bookers\"><strong>Add-ons &#8211; A powerful Direct Booking Benefit for bookers<\/strong><\/h2>\n\n\n\n<p>Hotels can use Add-ons to differentiate themselves from OTAs which only sell nights. Add-on options are only found on your official website and once discovered by your guests you\u2019ll find they\u2019ll always want to book direct for this extra personalised service. The option to book Add-ons at the time of booking&nbsp;is a huge direct booking benefit and should be promoted by hotels as both a reason to book direct and as a reason to book your hotel over a competitor hotel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"increase-your-average-booking-value-with-add-ons\"><strong>Increase your Average Booking Value with Add-ons<\/strong><\/h2>\n\n\n\n<p>Add-ons are offered after the guest has committed to the booking and can lead to significant additional spend, increasing the average booking value (ABV).<\/p>\n\n\n\n<p>Add-ons are super flexible and can be custom-made for your target audience. They can be applied to all rooms and offers or just selected room types and offers. They can be set up as closed by default, open by default or set to appear only for certain dates or time periods (e.g Valentine&#8217;s Dinner).<\/p>\n\n\n\n<p>Add-ons, if well thought out and matched well to your target segments<strong> can add +10% to your overall booking value<\/strong>. It does of course depend on the value of the Add-on but with no limitations you\u2019re sure to find something that will add value to your guest\u2019s stay as well as to your bottom line.<\/p>\n\n\n\n<p>It\u2019s all about knowing your guest and what works for them.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re not currently working with Bookassist, but would like to hear more about the value we could drive for your business, simply&nbsp;contact us&nbsp;and a member of the team will be in touch soon!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bookassist.org\/contact\/?utm_source=ba-website&amp;utm_medium=blog&amp;utm_campaign=upsell-with-add-ons\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"800\" height=\"66\" src=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/10\/get-in-touch-button.jpg\" alt=\"get-in-touch-button\" class=\"wp-image-15814\" srcset=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/10\/get-in-touch-button.jpg 800w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/10\/get-in-touch-button-300x25.jpg 300w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/10\/get-in-touch-button-768x63.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>If you would like to get notified about future blog articles as soon as they are published, please <a href=\"https:\/\/bookassist.org\/newsletter-signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe<\/a> to our newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know by now that hotel experiences need to be increasingly personalised to keep up with travellers&#8217; desires. Personalisation has ceased to be a trend, it is now a must<\/p>\n","protected":false},"author":19,"featured_media":17233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[33,214],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upsell With Personalised Add-ons - Bookassist<\/title>\n<meta name=\"description\" content=\"We know by now that hotel experiences need to be increasingly personalised to keep up with travellers&#039; desires. 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