{"id":16401,"date":"2021-12-15T12:56:00","date_gmt":"2021-12-15T12:56:00","guid":{"rendered":"https:\/\/bookassist.org\/?p=16401"},"modified":"2021-12-15T15:42:00","modified_gmt":"2021-12-15T15:42:00","slug":"never-say-no-to-a-booking-opportunity","status":"publish","type":"post","link":"https:\/\/bookassist.org\/blog\/never-say-no-to-a-booking-opportunity\/","title":{"rendered":"Never say no to a booking opportunity"},"content":{"rendered":"\n<p>Plug the gap on potential booking leakage and <strong><em>never say no<\/em><\/strong> to a booking opportunity by implementing some key Bookassist conversion tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sold out dates? Never say no with Flexible Date Calendar<\/h2>\n\n\n\n<p>Bookassist\u2019s Flexible Date Calendar removes a lot of friction from the booking process. Rather than forcing a booker to enter specific dates time and time again to check for availability, Flexible Date Calendar instead allows them to scroll availability over a 24 month calendar. And the scrolling is fast and easy, no constant waiting every time you click like other systems.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Flexible Dates for Bookassist Booking Engine\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/s3giopFpI0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Similar to airline websites, prices, rooms and offers are all visible on the calendar. It also highlights the best offer of the day. This appeals to the many travellers who are looking for a good deal and are flexible in terms of when they travel. These more flexible bookers are less date sensitive and typically browse around more for good-value packages before committing to booking.<\/p>\n\n\n\n<p>Hotels can choose to have Flexible Date Calendar appear by default or only after an unsuccessful date check. Either way your bookers will thank you for it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/flexible-dates-calendar-800px.jpg\" alt=\"flexible dates calendar 800px\" class=\"wp-image-16530\" srcset=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/flexible-dates-calendar-800px.jpg 800w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/flexible-dates-calendar-800px-300x156.jpg 300w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/flexible-dates-calendar-800px-768x399.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Scroll 24 month calendar to see <\/em><em>prices, rooms and offers<\/em>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Re-engage potential customers<\/strong><\/h3>\n\n\n\n<p>We analysed usage of flexible dates across hundreds of Bookassist hotels and usage data shows a clear uplift in conversion opportunity.<\/p>\n\n\n\n<p><em>Overall, 41% of visitors <\/em>who were rejected due to unavailable dates in the \u201cnormal\u201d booking process opted to switch to Flexible Date Calendar\u2019s view to continue their booking. Without this option, these customers would likely have left the process &#8211; a lost opportunity. Now, they are re-engaging.<\/p>\n\n\n\n<p>The bottom line is that Flexible Date Calendar is significantly raising re-engagement with hotel customers online, and is growing direct booking opportunities and conversion. This re-engagement behaviour results in significant recovered booking opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sold out room types? Never say no with Intelligent Room Substitution<\/h2>\n\n\n\n<p><a href=\"https:\/\/bookassist.org\/booking-engine\/intelligent-room-substitution\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelligent Room Substitution (IRS)<\/a> enables hotels to automatically substitute sold-out room types with available room types for both predefined lengths of stay and predefined periods. With IRS enabled in the <a href=\"https:\/\/bookassist.org\/booking-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Booking Engine<\/a>, direct bookers are never presented with a sold-out message on their website when availability exists for other room types.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/IRS-3night-new.jpg\" alt=\"IRS 3night new\" class=\"wp-image-16507\" srcset=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/IRS-3night-new.jpg 800w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/IRS-3night-new-300x165.jpg 300w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/IRS-3night-new-768x422.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>With the average length of stay lengthening, IRS is an invaluable tool for hotels to sell and convert these longer-stay bookings.<\/p>\n\n\n\n<p><strong>With IRS you\u2019re never sold out until your last room is sold.<\/strong><\/p>\n\n\n\n<p>Every single booking counts in times of low demand and converting potentially lost bookings with the help of IRS could be the difference between surviving or not.&nbsp;The fact is, all barriers to booking should be removed in all circumstances.&nbsp;<\/p>\n\n\n\n<p>Make sure you are not missing conversion opportunities. Plug the gap on booking leakage.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No Availability? Never say no with Alternative Hotels<\/h2>\n\n\n\n<p>If your hotel has no availability, Flexible Date Calendar is not the only tool here to help you. Bookassist\u2019s <em>Alternative Hotels<\/em> feature allows you to choose\u00a0 alternative hotels to display when yours is full, quickly and easily directing them from your <a href=\"https:\/\/bookassist.org\/booking-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Booking Engine<\/a> to theirs.<\/p>\n\n\n\n<p>Whether you\u2019re a part of a hotel chain or group or simply have a good relationship with a hotel nearby, <em>Alternative Hotels<\/em> is perfect for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"429\" src=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/Alternative-accomodation-example-v2.jpg\" alt=\"Alternative accomodation example v2\" class=\"wp-image-16515\" srcset=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/Alternative-accomodation-example-v2.jpg 800w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/Alternative-accomodation-example-v2-300x161.jpg 300w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/Alternative-accomodation-example-v2-768x412.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Always say yes with Vouchers&nbsp;&nbsp;<\/h2>\n\n\n\n<p>You can always say yes with Vouchers. With <strong><a href=\"https:\/\/bookassist.org\/booking-engine\/gift-vouchers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bookassist\u2019s voucher solution<\/a><\/strong> you can offer a stay, an extra service or even just monetary credit as a voucher, with no constraints on dates of stay.&nbsp;<\/p>\n\n\n\n<p>Your customers can buy vouchers directly from your website, for themselves or someone special, and even choose to have the voucher delivered to that special person as a gift email.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"1024\" src=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/tablet-vouchers-image-815x1024.jpg\" alt=\"\" class=\"wp-image-16433\" srcset=\"https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/tablet-vouchers-image-815x1024.jpg 815w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/tablet-vouchers-image-239x300.jpg 239w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/tablet-vouchers-image-768x964.jpg 768w, https:\/\/bookassist.org\/wp-content\/uploads\/2021\/12\/tablet-vouchers-image.jpg 1200w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Christmas is coming, isn&#8217;t it?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools without strategy are just tools<\/h2>\n\n\n\n<p>As a direct result of implementing these conversion solutions hotels can generate revenue which would otherwise have been lost. But, like everything, a tool is just a tool unless it is implemented as part of an informed direct booking strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re not currently working with Bookassist, but would like to hear more about the value we could drive for your business, simply&nbsp;<a href=\"https:\/\/bookassist.org\/contact\/?utm_source=ba-website&amp;utm_medium=blog&amp;utm_campaign=never-say-no-to-a-booking-opportunity\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a>&nbsp;and a member of the team will be in touch soon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With resources stretched to the limit, and where every single booking counts, no hotel can afford to lose a website conversion opportunity.<\/p>\n","protected":false},"author":19,"featured_media":16425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[214],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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