{"id":11552,"date":"2020-11-06T14:31:00","date_gmt":"2020-11-06T14:31:00","guid":{"rendered":"https:\/\/bookassist.org\/?p=11552"},"modified":"2020-11-09T16:51:35","modified_gmt":"2020-11-09T16:51:35","slug":"its-voucher-season-dont-miss-this-critical-revenue","status":"publish","type":"post","link":"https:\/\/bookassist.org\/blog\/its-voucher-season-dont-miss-this-critical-revenue\/","title":{"rendered":"It\u2019s Voucher Season – Don’t miss this critical revenue"},"content":{"rendered":"\n

The season kicks off with Black Friday and Cyber Monday in November and peaks in December with many hotels generating up to 80% of their total voucher revenue over the Christmas period. And in the current market with extraordinary pent-up demand, there\u2019s never been a bigger opportunity. <\/p>\n\n\n\n

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Future peak dates include Mothers\u2019 day and Valentine’s day, both of which fall in the first quarter of 2021 so now is the right time to get set up for voucher sales. <\/p>\n\n\n\n

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Take advantage of the spike in online shopping trends<\/h2>\n\n\n\n

The fight for consumer spend has moved decisively online. The pandemic we are living through has clearly accelerated the switch to online and has also led to more people shopping online for the very first time<\/a>.<\/p>\n\n\n\n

Businesses too expect to do more sales online<\/a> with 80% expecting to purchase more online post-pandemic than they did before the pandemic.<\/p>\n\n\n\n

It\u2019s clear that now, more so than ever, people are primed to buy online.<\/p>\n\n\n\n

Start generating cash flow for your hotel now!<\/h2>\n\n\n\n

Vouchers provide essential cash flow even when hotels are still closed to guests. Gift vouchers should be used to sell the full range of products and services offered, from overnight stays to spa services and restaurant visits. <\/p>\n\n\n\n

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Vouchers –  the gift of flexibility<\/h2>\n\n\n\n

Vouchers allow people to dream now and stay later, with the flexibility of making a booking only when they are ready to do so. People are clearly eager to travel again once it is safe to do so, and that pent-up demand will likely lead to an explosion of travel, especially local travel. <\/p>\n\n\n\n

Hotel gift vouchers give everyone that special something to look forward to. And with cash vouchers now valid for longer in many countries (5 years in Ireland) it\u2019s a great time to be the recipient of a gift voucher.<\/p>\n\n\n\n

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10 tips for voucher sales success<\/h2>\n\n\n\n

1. Top of the list has to be risk reduction<\/strong>. In this climate of uncertainty you really need to reassure your customers and reduce any risk for voucher purchases.<\/p>\n\n\n\n

2. Create a dedicated landing page<\/strong> for vouchers. This page will grow organic authority over time. Promote all of your vouchers on this page and entice guests to buy a voucher. Build up a segment of people who are interested in voucher offers by including a sign up form. Here’s a few great voucher landing page examples:<\/p>\n\n\n\n

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3. Invest advertising<\/strong> budget <\/strong>to promote your vouchers through PPC and retargeting campaigns.<\/p>\n\n\n\n

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4. Get your targeting right<\/strong>. You must be relevant to the audience you\u2019re targeting, so give it thought. Target the domestic market with relevant packages, target people who have bought vouchers for your hotel in the past and target previous satisfied domestic guests and people you have used your services (spa, restaurant etc.) via a direct newsletter. Target your local community, they want to support local businesses. These people know your hotel and are more likely to purchase vouchers for friends, colleagues or family members. <\/p>\n\n\n\n

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5. Social media is key<\/strong> to promoting positive WOM (word of mouth). Push your voucher offers on all of your social platforms, Facebook, Instagram, Linkedin etc. Consider targeted and localised advertising to make sure you are reaching the right people. Think about launching a competition to promote your vouchers: Gift vouchers make a great prize!<\/p>\n\n\n\n

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6. Avail of psychology tactics<\/strong> to create a sense of urgency, FOMO (fear of missing out) and social proofing. <\/p>\n\n\n\n