Industry News Articles

Hotelmarketing – Accommodation preferences after COVID-19: Back to normal or a new normal?

June 10, 2022

STR’s latest consumer research conducted in May 2022, which polled nearly 1,300 global travelers, uncovered attitudes towards hotels and other forms of accommodation.

Forbes – Bleisure Travel Rapidly Increasing At Hotels And Resorts

June 9, 2022

Bleisure” travel combines business trips with leisure travel and is a trend that is taking the travel industry by storm. Read on for some examples from Marriott and Hilton.

Phocuswire – Cyberattacks up for travel comapnies and consumers

June 9, 2022

As more consumers return to travel, cyber criminals are upping their activity, taking aim at travelers and travel companies. According to a new report travel-themed phishing campaigns are landing in increasing numbers.

Skift- How Loyalty Innovation Is Fueling Travel’s Recovery

June 7, 2022

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising they can grow revenue, build more meaningful relationships, and increase lifetime value. – Tourism recovery gains momentum as restrictions ease and confidence returns

June 3, 2022

Globally, destinations welcomed almost three times as many international arrivals in the first quarter of 2022 as in the same period of 2021, with Europe leading the sector’s rebound. – A DMOs guide to NFTs. For starters: What is an NFT?

June 3, 2022

How can NFTs be used in the travel and tourism industry? Be part of the conversation Companies like Marriott have already partnered with artists to create NFTs that were then given awa

ehotelier – Italy’s tourism could reach pre-pandemic levels next year

May 31, 2022

The report  reveals that the Travel & Tourism sector will grow at an annual average rate of 2.5% for the next 10 years, five times the 0.5% growth rate of the overall Italian economy. It will be worth over €226 billion by 2032

Hotstats – Europe’s Luxury Hotels Bounce Back from the Bottom

May 30, 2022

Luxury hotels across Europe are back to producing profit at the almost same rate as 2019, according to data from HotStats. Now, March 2022 GOPPAR of €66 is only €4 off its March 2019 number

BusinessTravelNewsEurope – Global air searches hit 2019 levels

May 30, 2022

Global air search volumes in the first four months of 2022 reached almost 2019 levels according to data from Amadeus. A number of markets reported double digit increases across the whole of April

Travelweekly – Travel firms ‘need to lead customers on sustainable change’

May 25th, 2022

Travel companies need to take the lead on sustainability and explain to customers why they are making changes to reduce their carbon footprint, delegates at Travel Weekly’s Future of Travel Spring Forum were told

Phocuswire- AI, CRM and Online booking tipped to boost travel recovery

May 27, 2022

Travel technology professionals view tech as the way to help travel come back stronger, according to research. Rounding out the top five were self-service portals and innovative payment options.

McKinsey – Marketing in the metaverse: An opportunity for innovation and experimentation

May 24, 2022

Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.Now is the right time to adopt a test-and-learn mindset

Phocuswire – A hoteliers guide to Google Analytics 4 (or GA4)

May 23rd, 2022

Google recently announced that it will be sunsetting (no longer tracking, no longer supporting) Universal Analytics as of July, 1 2023. Enter the successor: Google Analytics 4.

Phocuswire – Hotels develop VR twins as  first step into Metaverse

May 20, 2022

The Madrid Marriott’s virtual spaces debuted at the M&I Spring Forum in Seville, Spain, earlier this month, where attendees donned Oculus headsets to “walk through” the rooms built on RendezVerse’s RV360 platform

Phocuswire- WTTC calls on governments to introduce a Digital Travel Portal

May 20, 2022

The World Travel and Tourism Council is asking governments to introduce a “digital travel portal” that would apply not only to the COVID-19 pandemic, but also to any future health crises.

Phocuswire – Marriott International is launching a media network 

May 17, 2022

In partnership with Yahoo, it lets brand advertisers target the hotel chain’s guests. as marketers prepare to move away from third-party cookies and embrace strategies tied to first-party data.

Phocuswire – Google Maps gets a boost with immersive view

May 16, 2022

The company says the artificial intelligence-driven functionality helps users explore and get a feel for neighborhoods, landmarks and other sites and attractions without having to be there.

BusinessTravelNewsEurope-  – European hotel prices exceed pre-pandemic levels

May 13, 2022

The European hotel sector is set to become the “poster child” of recovery for the next six months, according to the latest data from  STR. Average daily rates (ADR) are now, on average, six per cent higher than pre-Covid rates.

ehotelier – The first anticipated net-zero hotel and first passive house-certified hotel in the US 

April 27, 2022

The revolutionary hotel will utilize renewable solar power sources on site to generate the electricity needed for its common areas, restaurant, laundry, meeting rooms and 165 guest rooms and suites.

Hospitalitynet – US Market Research Reveals Why People Prefer to Book on OTAs

April 25, 2022

The over 2,000-response survey revealed interesting insights about what factors make people stop scrolling OTAs and start liking particular hotels. Rate Parity is not enough

Phocuswire – WTTC highlights need to prioritise  cyber security

April 22, 2022

Mitigating risk must be a priority with the industry. The report reveals that 72% of SMBs across all sectors in the U.K., U.S. and Europe have experienced at least one cyberattack.

TravelBoomMarketing- Why Meta Matters For Direct Hotel Bookings

April 11, 2022

Why does meta matter for independent hoteliers? If you’re not owning your space in meta, you’re giving guaranteed bookings to the OTAs, costing you money, guest relationships, and future revenue opportunities

Skift – Europeans Plan to Vacation and Fly at Record Levels This Summer

April 12, 2022

Three out of four Europeans now say they are gearing up to travel  regionally or domestically between the spring and summer seasons this year — undeterred by the war in Ukraine, Covid surges or increased cost of living

BusinessTravelNewsEurope – European airlines step up recovery as summer season begins

April 5, 2022

Airline capacity across Europe is increasing rapidly in April as Covid-19 restrictions are dropped and carriers launch their summer schedules. Airline capacity in Western Europe is now at around 88% of 2019 levels. 

ehotelier – What can hotels do to take back market share from the  growing short-term rentals sector?

April 5, 2022

With travel recovery getting underway, hoteliers would be wise to closely follow the performance of home sharing platform bookings relative to traditional hotels and the total accommodations market

Reuters – Spain expects Easter bounce to lift tourism to 80% of pre-COVID levels

April 1, 2022

Spain expects international tourist arrivals to reach 80% of pre-pandemic volumes in the second quarter as northern Europeans shrug off concerns over the Ukraine conflict and return en masse for Easter

eHotelier – Online travel giants ramped up marketing spend in 2021 

March 30, 2022

Marketing spend by the leading online travel companies rocketed in 2021, to coincide with the relaxation of travel restrictions in their core markets. The tried and trusted methods are back in vogue

eHotelier – The sleeping giant awakens: how to make the most of the surge in RFPs for meeting and events space

March 30, 2022

Forty-four percent of respondents will hold their next in-person meeting this quarter, and another 34 percent will meet in Q2. Only 4 percent will hold off until 2023 or later. Corporate travel is making it’s return.

HospitalityNet – The Fast and Slow Top Hotel Trends for 2022

March 24, 2022

Larry Mogelonsky, Managing Director Hotel Mogel Consulting Limited goes through some of the top hotel trends he’s been noticing come to fruition throughout the covid years.

PhocusWire – Consumer Interest in Travel High, But Booking Frustrations Linger

March 22, 2022

A survey commissioned by Travelport and conducted by Toluna Research explores consumer interest in travel versus other luxuries such as clothes, restaurants, concerts.  

Boston University  – What Is the Future of Travel in 2022?

March 14, 2022

Podcast with Makarand Mody, a School of Hospitality Administration associate professor of hospitality marketing, discussing the future of travel in 2022. A written transcript is included.

The Points Guy – In a post-pandemic world, will working from home be a boon for business travel?

March 14, 2022

Starting to see workers travelling to headquarters and booking rooms. The trend toward staying in a destination for an extended period beyond a face-to-face meeting is something that will continue to expand throughout 2022. 

eHotelier – The subtle evolution from bleisure to workations

March 9, 2022

BCD Travel’s research recently found that 85% of workers in the US are looking for a mix of remote and office work in the future. Workations are more about adding a working component to a planned leisure trip. – Russia Travel: Who’s In, Who’s Out

March 7, 2022

How is the war on Ukraine impacting travel? Here’s the latest on which non-Russian online travel companies, airlines, tour firms, and car rental agencies are still operating there, and which ones bowed out. – Hotel Reviews are Everything and How to Get Them

March 7th, 2022

With the pandemic continuing to echo through the news cycle,  travelers need reassurance before booking, and curating great reviews is something wholly within the hotelier’s control

HSMAI Research: 10 Talent-Related Trends Hospitality Leaders Should Know About

March 7, 2022

The devastating COVID-19 pandemic laid bare the talent crisis that has been slowly brewing in the hospitality industry. What has changed over the past two years? How should companies be moving forward?

GlobalData – Travel brands need to use social media to directly engage with younger cohorts

March 3, 2022

30% of Gen Z and 32% of Millennials state that direct engagement with a brand is a key driver of a purchase. These percentages are significantly higher when compared to Boomers and the Silent Generation.

ABC News – 6 ways technology is evolving travel in 2022

March 2, 2022

Driven in part by pressure for contactless interactions during the pandemic, technology is rapidly evolving in the travel industry. Technology is seeping into travel in a way that most travelers are finding enormously beneficial.

Skift  – Bookings Still Far Below Pre-Pandemic Levels: New Travel Health Index

February 23, 2022

Data from Skift’s Travel Health Index shows that the industry is far from this equilibrium as it continues to recover from the Covid-19 pandemic. Searches for hotel stays are at only 31 percent of January 2019 levels.

Travolution – The tricks of the trade OTAs must use to maintain margins

February 23, 2022

Travel does not have Magic Circle rules banning its members from revealing its yield tricks, so here some top-ten favourites -Steve Endacott CEO Travel Solution Network.

Phocuswire – Book on Google for hotels to shut after low take up 

February 25, 2022

Google launched the option in 2015 to facilitate transactions for hotels and online travel agencies whose sites were not optimized for mobile web.

Phocuswire – Booking holdings closes 2021 with better than expected revenue profit

February 23, 2022

Despite the impact of the Omicron variant late in the year, Booking Holdings says its revenue and profit in Q4 came in higher than expected, at $3 billion for revenue.

Skift – Tripadvisor Plus Is Case Study in Online Travel Hype

February 23, 2022

Despite the company expressing confidence in Plus when it scrapped its business model in September, Tripadvisor admitted last week „we haven’t found the product-market fit that we’re looking for.”

HospitalityNet – Global standards vs. local realities – how to make it work in hospitality?

February 22, 2022

Industry experts discussion on finding the sweet spot between standardized frameworks for sustainable hospitality and individualized, local sustainability action plans. 

Databox – 10 Digital Marketing Metrics Your Business Pays Too Much Attention To

February 21, 2022

19 experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.  – European travel demand expected to be 20% below pre-COVID levels in 2022

February 17, 2022

Whereas domestic travel is expected to exceed pre-pandemic peaks in 2022, international travel will be slower on the uptake and is not likely to fully recover until 2024.

Phocuswire – Marriott Direct Booking share up Vs OTA channels

February 16, 2022

Marriott International says it has grown its direct channels “more meaningfully” than the online travel agency channel. The growth in the direct share was partly down to the “movement off of voice to digital.”

Travel Weekly- Hoteliers grappling with labor shortage have robots in their toolbox

February 14, 2022

Hoteliers have struggled to maintain standard operations, much less meet new demands that the pandemic has produced. The AC Hotel Sunnyvale Moffett Park which opened on Feb. 11, had a solution in place. Travelling in the EU is complex

February 7, 2022

The European Commission has agreed on new recommendations to limit the validity period of the EU Digital Covid Certificate to 270 days for those who haven’t yet received a COVID-19 booster jab. What can the hospitality industry expect from metaverse?

February 2, 2022

Opinion Piece – Can the metaverse bring significant changes, solve some of the pressing issues and become the way forward for the hospitality industry? – European travelers plan to spend significantly more in 2022

February 2, 2022

According to a new report, European travelers plan to spend 39% more on travel in 2022 and are actively planning and booking.

PhocusWire – Customer-Centricity, Digitization Top Priorities For Execs

February 3, 2022

73% of travellers are willing to spend more for flight insurance now than they would have pre-pandemic, and 36% indicating the risk of canceled flights and bookings is a top concern when thinking about travel.

Travel Weekly – Accor report suggests 80% of Brits plan to travel this year

February 2, 2022

Almost four in five UK residents intend to travel in 2022, according to research from hospitality group Accor. The survey polled 2,000 individuals in the UK in late 2021 and again in mid-January 2022.

SearchEngineJournal – How Google Maps Reviews Are Moderated

February 2, 2022

Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. Google shared five steps it takes to ensure that Google Maps reviews are useful and authentic.

HotelMarketing – What does responsible tourism mean in 2022?

January 31, 2022

The Covid-19 pandemic grounded planes and shut down tourist destinations across the world. Now, as the tourism industry recovers, the time is ripe to reconsider how we travel, and for a new kind of tourism to emerge.

TravelWeekly – European air traffic ‘to reach 70%-90% of 2019 levels in 2022’

January 31, 2022

Europe’s air traffic is “on track to recover to 70%-90% of 2019 levels” by the end of this year “even if the evolving pandemic is pushing traffic much closer to our baseline forecast”, Eurocontrol reports.

Business Travel News – International travel recovering in late 2021 says IATA chief

January 31, 2022

Already in January there have been signs of improvement especially in Europe. Figures from Eurocontrol for the third week of this month revealed average daily flights flown to be at 63 per cent of 2019 levels.

4Hoteliers – Could robots breathe new 'life’ into the tourism industry?

January 28, 2022

The School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University researchers conducted a timely online study comparing human- and robot-staffed hotels. – 10 Hotel Trends to Watch in 2022

January 11, 2022

Hospitalitynet predict their top 10 Hotel Trends to Watch in 2022. They anticipate that a number of the trends that emerged during the recession will continue in 2022, including hotels’ direct interaction with guests.

Phocuswire – Sounding Off: A Major – And Overdue – Power Shift Is Coming To Travel

January 14, 2022

Using a verifiable credential stored in a digital wallet, the traveler has complete and sole control over when his or her personal data is shared, what parts of it are shared, for what purpose and for how long. – The Hoteliers’ Roundup of 2021

December 22, 2021

At the start of this year, hospitalitynet predicted their top 10 Hotel Trends to Watch in 2021. After 12 months of unexpected twists and turns, they analyse which of those trends actually held strong this year.

eHotelier – 2022 predictions for business events

December 22, 2021

2022 will be a year of rebuilding and recovery for the business events, accommodation, and meetings industry, according to the HBAA (UK). In-person and virtual events will lead the way.

Phocuswire – Better Tech And Decision-making Are Hotel Trends To Watch For In 2022

December 20, 2021

This article covers two of the big shifts that have catalyzed within the hospitality sector during the pandemic and are likely to have an impact on how hotels run in 2022.

eHotelier – Does AI have a place in the travel industry?

December 16, 2021

In 2021, customers value a personal connection, but the convenience of a voice bot is hard to beat for some businesses that just don’t have the manpower to handle their current call volume. Is there a better solution? – Must-Have Contactless Self-Service Technologies for Outstanding Guest Experience

December 13, 2021

According to a survey by Metova, today around 86% of guests are more willing to choose hotels that provide contactless self-service features, such as mobile check-in, concierge, and facility reservation services.

Phocuswire – The New Reality of Travel Bubbles

December 8, 2021

Though travel bubbles are a temporary fix to the challenges brought on by the pandemic, the industry has had to adapt. Provided is a list of the top ten strategies for making the most of the travel bubble reality. United States reopens borders to fully vaccinated travellers

November 8, 2021

The United States has opened its borders to travellers from a host of new countries following nearly two years of closures in the wake of the Covid-19 pandemic.

Phocuswire – Metaverse is nonsense to some  but the future for many

November 5, 2021

Scary or otherwise, Metaverse-like products and worlds will be a feature of our lives (or our kids’ lives) for decades to come. Brands need to remember that, rather than dismiss them outright. What Business Strategies should Hoteliers implement in 2022?

October 29, 2021

5 Hotel Business Strategies to Implement in 2022. The industry appears to be cautiously optimistic about business performance. But what does that mean for your hotel business strategies in 2022

Sky News- Facebook changes its name to Meta as part of company rebrand

October 29, 2021

In an announcement at the Facebook Connect conference, founder Mark Zuckerberg said legacy apps like Facebook and Instagram will now be part of the new metaverse-focused parent company.

The Guardian – Facebook gives a glimpse of metaverse, its planned virtual reality world – video

October 29, 2021

Mark Zuckerberg has revealed a glimpse of Facebook’s plans to built the “metaverse” – a digital world built over our own, comprising virtual reality headsets and augmented reality.

ehotelier- Tripadvisor report reveals new data in fight against fake reviews

October 29, 2021

eTripadvisor, the travel platform trusted by hundreds of millions of consumers worldwide for its traveler reviews, has today published its 2021 Review Transparency Report

HospitalityNet – Europe Travel & Tourism sector lags global recovery

October 22, 2021

Latest research from the World Travel & Tourism Council (WTTC) shows Europe’s Travel & Tourism sector’s year on year recovery may only achieve a growth of 23.9% this year.

AdAge – The state of holiday travel with trip advisor (video)

October 21, 2021

Christine Maguire, general manager and VP of global media business, joined Assistant Managing Editor Jeanine Poggi, to discuss trends in consumer travel behavior and TripAdvisor’s holiday marketing strategy.

eMarketer – How travel companies and ads are changing (podcast)

October 21, 2021

eMarketer’s Oscar Orozco and Zach Goldnerd discuss how travel companies are changing their offerings to attract travelers including a la carte pricing, loyalty programs, and travel ad spend.

Hotel marketing – predicts triumphant return of travel in 2022

October 20, 2021

In its most extensive travel predictions research to date, reveals a new and renewed sense of optimism to experience the world in the year ahead – 2022.

Hospitality Net – How can hotels forecast and manage revenue given the volatility of travel?

October 19, 2021

A breakdown and analysis of OTA Insight’s co-founder, Gino Engel’s thoughts on the status of travel and hospitality in the UK and Ireland, Europe, and the industry’s prospects moving in to 2022.

Phocuswire – Willingness to use apps and share health data increasing as travel opens

October 18, 2021

According to the latest “Rebuild Travel Survey” from Amadeus, travelers are showing increased willingness to use apps to alleviate anxiety about last-minute cancellations and refunds.

SiteMinder – International hotel visitors in Germany surpass 30% for first time since pandemic

October 18, 2021

Nearly a third (30.94%) of bookings in German hotels this month have come from abroad, the highest proportion since the start of the COVID-19 pandemic. This tops the figure of 30.71% recorded in February 2020.

Phocuswire – Majority of travelers prefer flexible booking

October 13, 2021

Most travelers expect that providers should continue the revised booking policies that were implemented during the height of the pandemic and establish them as an ongoing standard. 

Phocuswire – What will drive hotel recovery in 2022?

October 11, 2021

Phocuswire with Amadeus provide specific actionable ways for hospitality professionals to build and execute recovery plans across four key functional areas – sales, marketing, revenue management, and operations.

Phocuswire – Sounding off – Tripadvisor Plus changes show the complexity of travel subscriptions

September 24, 2021

Effective later this year, Tripadvisor Plus will shift to a cash-back benefit for subscribers. Participating hotels will provide their lowest publicly accessible retail rates and pay a commission on bookings

Skift – Tripadvisor CEO Defends Subscription Service Changes That Rattled Investors

September 23, 2021

Tripadvisor CEO Stephen Kaufer acknowledged that hotels objected to the discounted rates being advertised on the Plus program, but said the change to a points-based wallet will be a hit with consumers..

Skift – Tripadvisor forced by hotel chains to reverse course on subscriptions to cash back model

September 20, 2021

In a stunning reversal Tripadvisor bowed to hotel chain concerns and will transition Tripadvisor Plus subscription program from immediate discounts on hotels to cash-back after check-in.

Skift – Google Jumps Into Contactless Hotel Technology Push

August 26, 2020

Google wants to extend the contactless tech push into the guest room by offering more voice activated commands for the in-stay experience via their Nest Hub smart display e.g. asking the front desk for more towels.

Econsultancy – How QR codes are finally enabling innovation in 2020

August 25, 2020

QR codes have found a new lease of life in the coronavirus pandemic. This can be seen across healthcare, hospitality and social media where they are now abundant and seeing a surge in adoption.

Phocuswire – Countries consider wearables as a way to bring back tourists

August 26, 2020

Some countries are issuing wristbands that track an arrival’s movements to ensure quarantine compliance. Meant to encourage tourism, some see it as a deterrent to leisure travel.