Bookassist keynote on Youtube with CEO Des O’Mahony from BTO Florence in December 2014 – “What Hotels Hate About OTA Behaviour” The discussion examines the relationship between online travel agents (OTAs) and their supplier hotels, the sources of friction, and the lessons that independent hotels can learn from the successful OTAs to build their own brand and direct business online.
Introduced by Giancarlo Carniani, audience questions moderated by Philip Wolf and interview conducted by Paige Brown (Dashbell).
