The Bookassist Web Design team built the Intercontinental Hotel Park Lane website as a responsive, modern, elegant presence to reflect perfectly the personality of this stunning Intercontinental property. The site employs modern design techniques such as parallax and auto-collapse elements, a design mix of full width and limited width content sections, and the use of image boxes to highlight the main elements of the property, all the while being highly optimised for digital marketing and booking conversion. Bookassist also delivered a restaurant website for the property and an intranet site.