News and press

ReMarHotels Moves To Bookassist

By Editor | On Thu, September 27, 2018

ReMarHotels, a group of five prestigious four star hotels in Italy has moved to Bookassist.

The hotels are located in areas of high demand, in the historic centres of Rome, Florence and along the beautiful coastline of Versilia. All hotels experience high levels of occupancy.

The Nocioni family who have managed the group for two generations opted to move to Bookassist given the company’s track record in improving margin for hotels.

The bookings were coming in but we knew that we had to improve margin as we were increasingly relying on business from OTAs.

Since we went live with our new group website, designed and built by Bookassist, we have seen an immediate improvement in direct bookings.The group technology allows us to cross sell our hotels in the event of one hotel being sold out for a particular date. Rather go back to the OTAs to look for alternative accommodation, as our customers used to do we are able to propose our other hotels instead.

We expect to see even better results as we continue to work with Bookassist on our direct booking strategy.


Bookassist to Exhibit and Present at Hospitality Day 2018

By Editor | On Thu, September 27, 2018

We’re excited to be part of Hospitality Day, now in it’s 5th year and attracting over 4,500 attendees from all over Italy. The event is set in the largest conference venue in the country, Palacongressi di Rimini on the 9th of October 2018 with 17 meeting rooms and 136 seminars in total. This is not one to be missed!

We will be exhibiting at the event, and Bookassist’s CEO Des O’Mahony will be one of the key speakers, presenting on ‘Growing Direct Business’. Please find the details for the session below:

Speaker slot: October 9th 16:20 - 17:00 Topic: Growing Direct Business Area: Sala del Ponte

Please .(JavaScript must be enabled to view this email address) to book a meeting.


Bookassist Adds Digital Marketing And Meta Expertise

By Editor | On Tue, September 11, 2018

New Digital and Meta Search Team Members

​Digital Marketing and Meta Search continue to be strong growth areas for hotels, and critical in reaching the direct customer.

Bookassist welcomes three members to our growing multilingual and multinational Digital and Meta Search teams.

Simone Lerchl, Geraldina Di Felice, Elena Varini
Simone Lerchl, Geraldina Di Felice, Elena Varini

Simone comes from the beautiful state of Bavaria in Germany and says “I found my life’s calling in Digital Marketing while studying International Marketing in the US. I’m also very passionate about exploring foreign cultures, food and languages, especially from Latin-American”. Geraldina was born in Rome and counts French as a mother-tongue as well as Italian. She is interested in photography and travels and says “I found my passion for Digital Marketing 4 years ago and I’m happy to specialize in Meta Search”. Elena hails from Modena in Italy. She says she “fell in love with the digital world before the arrival of social media”. When not working she loves cooking Italian recipes and skydiving.

Bookassist teams are multiskilled, multinational and multilingual - a must for global reach on the internet. The teams deal with all aspects of digital and meta search presence for Bookassist clients in English, French, Spanish, Portuguese, Italian, German and Czech.


London’s Theo Randall Restaurant Website by Bookassist

By Editor | On Wed, September 05, 2018

Bookassist Web Design team is delighted to have created the website for Restaurant Theo Randall at The Intercontinental Hotel, Park Lane, London, named after the world-renowned chef! Why not book online to pop in and chow down next time you’re in London?


Pytloun Group of 10 Hotels Moves to Bookassist

By Claire Sawier | On Mon, August 20, 2018

Czech hotel group Pytloun Hotels, a group of 10 hotels, has chosen Bookassist as its direct strategy partner.

Located in the centre of Prague with a stunning view of Wenceslas Square, the Pytloun Boutique Hotel Prague is the first of the 10 hotels to go live with Bookassist’s booking engine and website.

Pytloun Boutique Hotel Prague
Pytloun Boutique Hotel Prague

Owner Lukáš Pytloun, a well know hotelier and key player in the Czech market chose to move from a local competitor to international direct strategy expert Bookassist in order to substantially grow his direct business.

The group website and remaining 9 hotels will go live in the coming weeks.

Lukáš Pytloun
Lukáš Pytloun

”We saw a real opportunity to grow our direct business with the help of Bookassist. We liked the idea of having one partner to advise on and develop our online presence to include booking engine, website and digital marketing all focused on one combined goal of growing our direct business With the first of our hotels live in just two weeks we are off to a great start with Bookassist”


New Trio Joins Digital Marketing At Bookassist

By Editor | On Thu, August 16, 2018

Welcome to our New Bookassistants!

Samantha Salazar, Gemma Gonzalez and Cecile Tchunsi

We welcome Samantha Salazar, Gemma Gonzalez and Cecile Tchunsi who have recently joined the Digital Marketing team in Bookassist’s Dublin office.

Samantha is a Filipino-American hailing from the Lone Star State. She is a published author and self-proclaimed brand bard who enjoys crafting online narratives. Gemma is from Salamanca in Spain where she studied Business and Economics. She found her passion for Digital Marketing in Ireland and has specialized in Ecommerce. Cecile comes from the iconic French city of Versailles. She is a cheerful, full-time learner who loves to expand her knowledge in digital marketing and foreign cultures.

The Bookassist Digital Marketing team is multiskilled, multinational and multilingual - a must for global reach on the internet. The team deals with all aspects of digital presence for our clients in English, French, Spanish, Portuguese, Italian, German and Czech. Digital Marketing and Meta Search are key growth areas for our clients and for the company.


Eighteen years ago, the first ever booking was made via Bookassist

By Des O'Mahony | On Thu, August 09, 2018

Happy Szebesta Day!


Eighteen years ago today, a small group of us completed the build of our first online booking system and tentatively put it live for our very first client.

We waited, and waited, wondering if it was really working or not, until a satisfying ping on email announced the completion of Bookassist’s first ever booking. A certain Dr Szebesta had booked the hotel at 23:30 on August 11th, 2000.

And every year since then, after millions of direct reservations successfully handled for our hotel clients worldwide, we mark “Szebesta Day” with a company-wide celebration across all our offices in Dublin, Madrid, Rome, Vienna and Prague.

Thanks to all the Bookassist staff down the years that made this journey possible and who continue to make it happen daily, and to our thousands of loyal hotel clients who continue to put their faith in us.

And thanks to Dr Szebesta for lending his name to the celebration!

Best Regards,

Des O’Mahony PhD, CEO & Co-Founder


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