News and press

Bookassist Exhibiting at the 2019 NIHF Hospitality Exchange

By Vladislav Vekshin | On Thu, September 26, 2019

​Bookassist will be exhibiting at the 2019 NIHF Hospitality Exchange in the Crowne Plaza Hotel, Belfast!

Date: 15-16th October, 2019

Tuesday 15th: 08.30 - 17.00
Wednesday 16th: 09.00 - 14.00

The event will feature a great line-up of speakers. From top chef, Theo Randall and TV commentator, Chris Bavin to Cornell professor, Rob Kwortnik and economist, Neil Gibson. There’s also Sarah Duignan on forecasting, Ian Taylor on hotels, Paula Ellis on recruitment and Pól Ó Congaile on great food experiences.

If you want to grow your hotel’s direct business come talk to us about our proven direct booking strategy.

.(JavaScript must be enabled to view this email address) to set up a meeting to discuss how we can help you drive more direct bookings!

Get Ready For The Festive Season!

By Vladislav Vekshin | On Tue, September 24, 2019

The kids are back to school and summer has well and truly left us. Autumn has arrived with Christmas & New Year just around the corner!

Out with the old and in with the new

Update your offers, images, and packages and get ready for the busy season ahead. All traces of summer need to be removed and replaced with images and packages for autumn and the festive season.

Boost your festive revenue with voucher sales

Don’t miss out on the opportunity to boost your festive revenue with voucher sales. December is a peak month for voucher sales so make sure you are set up and ready.

Below are all the significant dates you need to keep in mind. So get planning!

For advice and help on getting festive-ready, contact your Online Business Manager @Bookassist.

Bookassist’s Availability Calendar Enhances Direct Booking Experience

By Claire Sawier | On Fri, September 13, 2019

As part of Bookassist’s continued commitment to being a Mobile First company it has just released an update to its Availability Calendar.

This update significantly enhances the direct booking experience on calendar by simplifying the decision making process and altogether improving booker engagement.

At a glance, bookers can immediately see both available dates and dates where there is no availability. They are also presented with the best rate for each available date with the best prices across the month highlighted in green.

With Bookassist’s Availability Calendar the decision making process is simplified and booking friction is reduced as the needs of both date sensitive bookers and flexible date bookers are satisfied in an intuitive, user friendly interface.

Booker feedback has been very positive as a result of immediate pricing and availability information now being readily available at their fingertips. Equally, initial feedback from hotels using the new calendar has also been extremely positive with hotels already experiencing an uplift in conversion KPIs.

For more information please contact your Online Business Manager @Bookassist.

Nineteen years ago, Bookassist Booking Engine made its first booking

By Des O'Mahony | On Fri, August 09, 2019

Happy Szebesta Day!

Nineteen years ago today, a small group of us completed the build of our first online hotel booking system and tentatively put it live for our very first client, a Dublin-based hotel.

We waited, and waited, wondering if it was really working or not, until a satisfying ping on email announced the completion of Bookassist’s first ever booking. A certain Dr Szebesta had booked the hotel at 23:30 on August 11th, 2000.

Every year since then, after millions of direct reservations successfully handled for our hotel clients worldwide, we mark “Szebesta Day” with a company-wide celebration across all our offices in Dublin, Madrid, Rome, Vienna and Prague.

We’ve come a very long way since then and the Booking Engine continues to break new ground. Thanks to all the Bookassist staff down the years that made this journey possible and who continue to make it happen daily, and to our thousands of loyal hotel clients who continue to put their faith in us.

And thanks to Dr Szebesta for lending his name to the celebration!

Best Regards,

Des O’Mahony PhD, CEO & Co-Founder

Bookassist Appoints Hani Krizsany as Business Development Manager for Ireland and UK

By Claire Sawier | On Wed, August 07, 2019

Hani Krizsany - Business Development Manager @Bookassist
Hani Krizsany - Business Development Manager at Bookassist

Hani joins the Bookassist team from the 5 star Marker Hotel in Dublin. Her role as Sales Manager at the Marker Hotel spanned over 4 years where she worked closely with travel tech giants Google and Facebook.

Hani brings a wealth of hotel experience to Bookassist with over 13 years in the industry. Previous roles were with the Merrion Hotel and Four Seasons Hotel in Dublin in roles extending F&B, Reservations and Guest Relations.

In her spare time Hani loves to experience Ireland’s unique hotels and culinary offerings.

Email .(JavaScript must be enabled to view this email address) for any questions on how Bookassist can help your hotel to reach it’s full direct booking potential.

Meet Bookassist at IHI Conference on May 17th 2019

By Claire Sawier | On Wed, May 01, 2019

​Bookassist will be attending and exhibiting at the Think Different IHI conference and trade show on May 17th at the Radisson Blu Hotel in Dublin.

If you want to grow your hotel’s direct business come talk to us about our proven direct booking strategy.

.(JavaScript must be enabled to view this email address) to set up a meeting to discuss how we can help you drive more direct bookings!

Bookassist confirmed as key speaker at AHR Roadshows

By Editor | On Wed, April 03, 2019

Jaromir presenting at AHR

AHR is the largest and best known hotel trade association in the Czech Republic with over 1.500 members.

The Roadshow is a key opportunity for hoteliers to get on top of current trends, dive deep into best practice and meet with peers, industry consultants and suppliers.

Bookassist’s will be presenting on the topic of Metasearch and Google Adwords.

Commenting on the road show Bookassist Market Manager for the Czech Republic Jaromir Pazout said:

“Metasearch is an increasingly vital part of a hotels digital marketing mix. Our top performing hotels are seeing an increase in direct traffic of up to 100% with Metasearch accounting for more than 40% of overall direct bookings.Hotels need to engage with Metasearch to stay competitive or risk losing this valuable revenue opportunity”

Jaromir and the Czech team will be on the road beginning on the 4th April 2019!

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