News and press

Three Bookassist-Built Websites Up for World’s Leading Hotel Website Award

By Claire Sawier | On Thu, October 18, 2018

​Three Bookassist-built hotel websites have been shortlisted for the much sought after World’s Leading Hotel Website Award at the upcoming 2018 World Travel Awards.

Irish-based Parknasilla Resort in Kerry, the Intercontinental Park Lane hotel in London and Gran Hotel Son Net in Mallorca, Spain are all included in the exclusive list of stellar websites nominated for the award.

You can vote for your favourite HERE.

Intercontinental Park Lane
Parknasilla
Parknasilla Resort
Gran Hotel Son Net
Gran Hotel Son Net

Bookassist Celebrates Winners at National Hospitality Awards

By Claire Sawier | On Tue, October 16, 2018

​The Irish National Hospitality awards now in their fifteenth year, took place in the Shelbourne Hotel yesterday.

The cream of the Irish hospitality industry was there in a bid to pick up one of the coveted awards.

Bookassist, long time supporters of the awards was proud to present the Best City Hotel award to The Westbury and the overall Best Hotel award to Ashford Castle.

Sarah White, Karl Byrne (The Westbury) with Claire Sawier (Bookassist)
Sarah White and Karl Byrne (The Westbury) with Claire Sawier (Bookassist)

Alan Vallely (Ashford Castle) with Claire Sawier (Bookassist)
Alan Vallely (Ashford Castle) with Claire Sawier (Bookassist)

Long recognised within the field of hotel website design, Bookassist celebrated its expansion into restaurant websites by offering a free smart website to One Pico, the winner of the award for Best Restaurant.

Ciaran McGill and Andrew Scott (One Pico) with Rathnam Girdhari
Ciaran McGill and Andrew Scott (One Pico) with Rathnam Girdhari (TechPros)

Credit to Paul Sherwood for the photos provided above. You can read more about the awards presented by Hospitality Ireland editor Emily Hourican here.


Strong Booking Value (ABV) Increase Seen With Bookassist V10 Mobile

By Des O'Mahony | On Mon, October 01, 2018

Mobile Is Happening, and Bookassist’s V10 Mobile Is Delivering For Hotels

It’s been just a short few months since Bookassist unveiled its new Mobile Booking Engine for hotels, V10 Mobile booking engine. The development was in direct response to the continuing rise of mobile for hotel access and reservations. Bookassist has created an entirely new booking platform experience to exploit the mobile opportunity for hotels. It’s super fast, easy to use and critically delivers key functionality needed to drive mobile conversions. Bookassist built the next-generation booking engine on the same platform used for Facebook and Instagram - React Technology, because it delivers a high-quality app-like experience in mobile web. Combining cutting edge UX design with fast mobile technology is what V10 Mobile is all about.

Initial analysis of the performance of V10 Mobile shows huge conversion uplift for hotels.

(1) Average Booking Value (ABV) on mobile has increased up to 32% for key hotels using the new platform. This is driven by the capability to have not only multiple room bookings on V10 Mobile, but also by offering customised extras on a per person, per room, or per stay basis to mobile bookers. The new functionality offered to mobile users by V10 Mobile is highly intuitive and accomplished through the carefully-planned and user-tested UX design and Bookassist’s flexible cart approach. Users are voting with their wallets and are spending more on each booking. V10 Mobile clearly instills confidence and facilitates a seamless booking experience for bookers.

The flexible cart on V10 Mobile allows multiple rooms as well as extras per person, per room, or per stay to be offered to mobile customers.
The flexible cart on V10 Mobile allows multiple rooms as well as extras per person, per room, or per stay to be offered to mobile customers.

More bookings! From the moment we moved onto Bookassist’s V10 Mobile booking engine we noticed an immediate uplift on our mobile conversion figures. We’ve seen a remarkable increase in the number of bookings on this new platform compared to what we traditionally received via our mobile channel.

We now offer our mobile customers more functionality than ever before such as room add-ons and multiple room reservations. The mobile journey for the booker is shorter than ever and the feedback has been really positive. Our customers are clearly happy!

Valerie Steinbeck - Group Revenue and Ecommerce Manager, Gleneagle Hotel Group

(2) The share of bookings on mobile versus desktop for key hotels using V10 Mobile has shown growth of almost 17% when compared to previously unoptimised mobile platforms. The speed and ease of use of the new V10 Mobile platform has undoubtedly contributed to this uplift. Note that this figure is significantly higher than the growth of mobile traffic alone, showing Bookassist’s positive effect on mobile conversion.

Targeting mobile transactions in every possible way is the single best thing that any hotel can do to improve its direct booking potential. That includes using the best mobile web and booking technology, built for speed and usability, and adopting a strategy of providing mobile-only incentives. Treating mobile guests as second-class citizens today will cost you dearly.

It’s a clear win for hotels and their customers with V10 Mobile. Check out the mobile platform here:


RemMarHotels Moves To Bookassist

By Editor | On Thu, September 27, 2018

ReMarHotels, a group of five prestigious four star hotels in Italy has moved to Bookassist.

The hotels are located in areas of high demand, in the historic centres of Rome, Florence and along the beautiful coastline of Versilia. All hotels experience high levels of occupancy.

The Nocioni family who have managed the group for two generations opted to move to Bookassist given the company’s track record in improving margin for hotels.

The bookings were coming in but we knew that we had to improve margin as we were increasingly relying on business from OTAs.

Since we went live with our new group website, designed and built by Bookassist, we have seen an immediate improvement in direct bookings.The group technology allows us to cross sell our hotels in the event of one hotel being sold out for a particular date. Rather go back to the OTAs to look for alternative accommodation, as our customers used to do we are able to propose our other hotels instead.

We expect to see even better results as we continue to work with Bookassist on our direct booking strategy.


Bookassist to Exhibit and Present at Hospitality Day 2018

By Editor | On Thu, September 27, 2018

We’re excited to be part of Hospitality Day, now in it’s 5th year and attracting over 4,500 attendees from all over Italy. The event is set in the largest conference venue in the country, Palacongressi di Rimini on the 9th of October 2018 with 17 meeting rooms and 136 seminars in total. This is not one to be missed!

We will be exhibiting at the event, and Bookassist’s CEO Des O’Mahony will be one of the key speakers, presenting on ‘Growing Direct Business’. Please find the details for the session below:

Speaker slot: October 9th 16:20 - 17:00 Topic: Growing Direct Business Area: Sala del Ponte

Please .(JavaScript must be enabled to view this email address) to book a meeting.


Bookassist Adds Digital Marketing And Meta Expertise

By Editor | On Tue, September 11, 2018

New Digital and Meta Search Team Members

​Digital Marketing and Meta Search continue to be strong growth areas for hotels, and critical in reaching the direct customer.

Bookassist welcomes three members to our growing multilingual and multinational Digital and Meta Search teams.

Simone Lerchl, Geraldina Di Felice, Elena Varini
Simone Lerchl, Geraldina Di Felice, Elena Varini

Simone comes from the beautiful state of Bavaria in Germany and says “I found my life’s calling in Digital Marketing while studying International Marketing in the US. I’m also very passionate about exploring foreign cultures, food and languages, especially from Latin-American”. Geraldina was born in Rome and counts French as a mother-tongue as well as Italian. She is interested in photography and travels and says “I found my passion for Digital Marketing 4 years ago and I’m happy to specialize in Meta Search”. Elena hails from Modena in Italy. She says she “fell in love with the digital world before the arrival of social media”. When not working she loves cooking Italian recipes and skydiving.

Bookassist teams are multiskilled, multinational and multilingual - a must for global reach on the internet. The teams deal with all aspects of digital and meta search presence for Bookassist clients in English, French, Spanish, Portuguese, Italian, German and Czech.


London’s Theo Randall Restaurant Website by Bookassist

By Editor | On Wed, September 05, 2018

Bookassist Web Design team is delighted to have created the website for Restaurant Theo Randall at The Intercontinental Hotel, Park Lane, London, named after the world-renowned chef! Why not book online to pop in and chow down next time you’re in London?


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