News and press

Bookassist to Announce Major Product Release at ITB 2018

By Editor | On Tue, February 13, 2018

Bookassist is exhibiting at ITB 2018 and will announce a major booking technology product release to the hotel industry.

ITB, the “World’s Leading Travel Trade Show” takes place from from March 7 to March 11 at Berlin’s Messe exhibition centre.

Bookassist staff representing Ireland, France, Spain, Italy, Austria, Germany and Czech Republic will be on hand for demonstrations and queries.

Bookassist is exhibiting at ITB 2018

Book your ITB appointment

How does your hotel score for direct business?

Get your hotel’s Direct Booking Health Score™ at ITB. Bookassist’s Direct Booking Clinic sessions will operate for the duration of the trade show, allowing hotels to benchmark their online strategy against the highest industry standards.

Our expert conversion team will conduct some critical tests to provide you with an overall Direct Booking Health Score™. They will fully assess your hotel’s digital marketing strategy, search engine positioning, web design standards, website conversion potential and booking engine optimisation, as well as providing best practice examples.

Direct Booking Health Score

Bookassist Hosts Direct Booking Congress in Vienna

By Claire Sawier | On Thu, December 14, 2017

​Bookassist hosted the first ever Direct Booking Congress in Vienna on November 16th.

Hoteliers descended on Arcotel Wimberger for a full day of talks and workshops all with the aim of learning about successful and effective methods of optimising their hotel’s online direct distribution.

Industry leading experts spoke on data privacy, mobile, loyalty, blockchain and metasearch. A panel discussion, moderated by Bookassist saw industry giants - Google, Tripadvisor and Trivago discuss ways in which hotels could better engage with them to generate more online direct bookings.

View the video below for an overview of the congress.

Bookassist Delivers Keynote Talk at Czech Hotel Association Conference

By Claire Sawier | On Wed, December 13, 2017

The most important event in the Czech Hotel industry, the Czech Hotel Association conference took place on November 30th at the NH Hotel, Olomouc.

Over 300 hoteliers attended ​the full day, annual event.

Direct booking expert Bookassist was invited to address the audience to advise them on how to optimise their business for increased direct bookings.

Bookassist CEO, Dr Des O’Mahony presented the company’s vision of excellence for hotels and advised that anything short of excellence would impact negatively on direct booking capability and profit margin.

He showcased a number of Bookassist clients who have worked hard on optimising their hotel’s direct business and have seen their cost per acquisition fall dramatically.

The key message was the more you optimise your direct business the cheaper it gets per booking.

Message from Des O’Mahony, CEO & Founder

By Des O'Mahony | On Wed, December 13, 2017

Bookassist is still Bookassist. Just Better and Stronger!

On December 12, 2017, Bookassist was acquired by Jonas Software, an operating group of Constellation Software Inc, and we are all very excited about what this means for the future. Jonas is a perfect fit for Bookassist. Their philosophy is to let the companies they buy continue to operate as independent brands but to give them support and guidance to reach their true potential. Bookassist will now move forward with the same management team and the vision that has been unique to Bookassist, while Jonas will bring extensive financial knowledge, organisational knowledge and business experience to Bookassist to help us grow and develop even faster and better than before.

For our customers, the result is a resounding positive. The personal relationships we forge with our customers will always be central to us. With the backing of one of the top 100 software companies in the world, Bookassist can tap into more resources and expertise to help our staff deliver even better customer service, develop and release our products more quickly, and ensure we perform for our customers at a higher level than ever before. We look forward to serving you even better in 2018 and beyond.

Des O’Mahony, CEO & Founder

Constellation Software’s Jonas Operating Group Acquires Bookassist

By Editor | On Wed, December 13, 2017

Toronto, Ontario, December 13, 2017 – Constellation Software Inc. (“Constellation”) (TSX: CSU) today announced that its Jonas operating group (“Jonas”) acquired Bookassist Holdings Limited (“Bookassist”), a leading provider of booking, digital marketing, web design and distribution management technology solutions for the hospitality industry.

“Bookassist, with its strong presence in the European hospitality market, is a valuable addition to the Jonas group of companies,” said Barry Symons, CEO of Jonas. “We are very excited to welcome Bookassist’s dedicated customers and employees to our organization.”

“Our acquisition by Jonas is a strong endorsement of the Bookassist team and our ethos of innovation and service to the hospitality industry over almost two decades,” said Des O’Mahony PhD, Co-founder and CEO of Bookassist. “We’re really looking forward to this next phase of Bookassist’s journey and the very positive impact that Jonas’s backing will have. The good news is that Bookassist remains as Bookassist, and the team stays at the helm. We’re looking forward to being able to do far more on product and service for our customers than was possible on our own.”

About Bookassist

Bookassist was founded in Dublin, Ireland in 1999. Bookassist management comprises an expert and award-winning team with decades of experience in scientific and technology research, in the hospitality industry, in internet consultancy and in enterprise-level software development. Bookassist has long been recognised as a thought leader, first-mover and innovator in the hospitality technology space. Bookassist has offices in Dublin, Madrid, Rome, Vienna and Prague with resellers worldwide. Bookassist is a trading name and registered trade mark of Automatic Netware Limited. Ponterra Business Advisors provided strategic investment banking advice to Bookassist on the transaction.

About Jonas Software

Jonas Software operates over 70 independently managed software companies around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the hospitality, fitness and industrial verticals. Today, Jonas Software is proud to supply industry leading enterprise management software and related services to 20 vertical markets.

About Constellation Software Inc.

Contact Information:

Constellation Software Inc.

Jamal Baksh, Chief Financial Officer

.(JavaScript must be enabled to view this email address)

Jonas Software

Barry Symons, Chief Executive Officer

.(JavaScript must be enabled to view this email address)

Bookassist goes head to head with Expedia

By Claire Sawier | On Wed, November 29, 2017

​Bookassist, The Direct Booking Expert took to the stage with OTA giant Expedia at BTO Italy today.

The two major players in the online booking space went head to head on the merits or otherwise of using OTAs.

While it was not disputed that OTAs have evoked enormous technological change in the market place and offer extended reach into new markets, Bookassist advised that they must be approached with caution.

Bookassist CEO Des O’Mahony argued that hotels should use OTAs but they should absolutely not let OTAs use them!

He answered three key questions hotels needs to understand:

1. Do hotels need to use OTAs?

2. Are they worth the cost?

3. Who are OTAs working for?

Watch the full debate here:

Bookassist Web Design Clients Scoop W3 Awards

By Editor | On Mon, November 06, 2017

Bookassist is delighted to announce that two of their client websites are W3 award winners for 2017. Hotel Valpolicella International - an eco-friendly hotel surrounded by the Valpolicella hills in Verona, Italy, and InterContinental London Park Lane - the glamorous Mayfair hotel and leading conference centre, are both silver W3 award recipients in this year’s honours.

The W3 Awards honor creative excellence on the web, and recognize the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. Now in its twelfth year, the W3 Awards received over 5,000 entries in 2017.

The awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA.

Next page »
bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916