News and press

Eighteen years ago, the first ever booking was made via Bookassist

By Des O'Mahony | On Thu, August 09, 2018

Happy Szebesta Day!


Eighteen years ago today, a small group of us completed the build of our first online booking system and tentatively put it live for our very first client.

We waited, and waited, wondering if it was really working or not, until a satisfying ping on email announced the completion of Bookassist’s first ever booking. A certain Dr Szebesta had booked the hotel at 23:30 on August 11th, 2000.

And every year since then, after millions of direct reservations successfully handled for our hotel clients worldwide, we mark “Szebesta Day” with a company-wide celebration across all our offices in Dublin, Madrid, Rome, Vienna and Prague.

Thanks to all the Bookassist staff down the years that made this journey possible and who continue to make it happen daily, and to our thousands of loyal hotel clients who continue to put their faith in us.

And thanks to Dr Szebesta for lending his name to the celebration!

Best Regards,

Des O’Mahony PhD, CEO & Co-Founder


Bookassist Joins Enterprise Ireland Clients In Signing €7.5m On Trade Mission

By Claire Sawier | On Mon, June 18, 2018

Bookassist was one of 28 Irish companies who participated in an Enterprise Ireland trade mission to Poland and Czech Republic.

The successful mission saw contracts worth over €7.5m being signed during the four day event led by Pat Breen T.D Minister of State for Trade, Employment, Business, EU Digital Single Market and Data Protection.

Speaking in Prague on the final day of the trade mission Bookassist Market Manager Czech Republic, Jaromir Pazout said “This has been another successful trade mission for us. We continue to grow and expand in these markets and we see excellent opportunity ahead”.

Signing contracts during the trade mission were Jaromír Pažout, Bookassist and Ms Patricie Rosenbergová, CPI Hotels, with Minister Breen (left) and Dr. Tom Kelly, Enterprise Ireland (right).
Signing contracts during the trade mission were Jaromír Pažout, Bookassist and Ms Patricie Rosenbergová, CPI Hotels, with Minister Breen (left) and Dr. Tom Kelly, Enterprise Ireland (right).

Hotel Teatro Pace Returns To Bookassist

By Editor | On Tue, April 10, 2018

Former client Hotel Teatro Pace has chosen to return to Bookassist.

Hotel Teatro Pace is a former Cardinal’s palace dating back to 1582. Located in the heart of Baroque Rome, it is just a stone’s throw from Piazza Navona.

Hotel Teatro Pace

General Manager Fabrizio Trifoglio made the decision to return to Bookassist having had the experience of working with another provider, but without any online strategy support and advice.

General Manager, Fabrizio Trifoglio
General Manager, Fabrizio Trifoglio

“We moved for a period to a provider who offered us an all inclusive service at a lower cost. We believed we could manage ourselves without the online strategy advice and support we had been getting from Bookassist, as they had already taught us so much. We were wrong”

The decision to return to Bookassist has already impacted positively on Hotel Teatro Pace’s direct bookings, and also on their staff.

Commenting on the return, Fabrizio said “Having Bookassist at our side once again for expert advice and direction allows us to focus on what we are great at, looking after our guests! It has freed up time for us. We now turn to Bookassist for expert advice and guidance rather than trying to do it all ourselves.

Bookassist’s market manager in Italy, Alberto Recanatesi on welcoming Fabrizio and his team back to Bookassist said “It’s understandable for hotels to want to get the best value for their business, but sometimes value is confused with price. We are very happy to welcome Hotel Teatro Pace back and look forward to working with Fabrizio and his team once again”


Welcome Back Hotel Ponte Sisto

By Editor | On Fri, March 23, 2018

Bookassist is happy to announce the return of former client Hotel Ponte Sisto.


The 4 star, 103-room Hotel Ponte Sisto, located in Rome, was a Bookassist client for four years before taking the decision to try out an alternative solution with a different provider.

“We were happy with Bookassist and the hotel was performing well but we were approached by another provider who offered us a solution at a lower cost, so we opted to go with them” said Giuliana Trasmondi, Sales & Marketing Director, Hotel Ponte Sisto.

After just one year Hotel Ponte Sisto returned to Bookassist. The hotel now uses the full Direct Booking platform to include booking engine, web design and digital marketing.

“Throughout that year Bookassist continued to maintain a strong relationship with our hotel and were always at hand if we needed their opinion on anything - said Giuliana Trasmondi. We realised that Bookassist cared about our hotel and the relationships they had built up. It was the strength of these relationships and the value we ultimately realised this partnership actually brought to our business that made it a simple decision for us to return”

Bookassist’s market manager in Italy, Alberto Recanatesi, when commenting on the return of former client Hotel Ponte Sisto remarked, “Our clients, both former and current, matter to us. We work closely together and build up strong bonds. We are always very happy to see our friends return”

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Bookassist® is The Direct Booking Expert™.The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Madrid, Rome, Vienna and Prague, the company is a recognised innovator and authority in the direct booking space and a three-times winner of the World’s Leading Booking Engine Technology award.


Introducing The World’s Most Advanced Mobile Booking System

By Editor | On Wed, March 07, 2018

Berlin, March 7th, 2018​

At the ITB Trade Show in Berlin today, Bookassist launched V10 Mobile, their all-new mobile-first booking platform and the world’s most advanced mobile booking platform for hotels.

 Bookassist’s V10 Mobile Booking Platform
Bookassist’s V10 Mobile is a full-featured mobile booking experience, optimised for touch and built with the latest and fastest user experience (UX) technologies.

V10 Mobile is the first release from Bookassist’s all-new booking platform. The V10 booking platform has been completely rewritten from the ground up to take account of hotelier and customer feedback, to bring intelligent data use to the system, and to adopt the latest standards in user interface technology. The platform forms the basis of all Bookassist’s future developments in booking technology from mobile to desktop.

Unlike others who strip out features and complexity to make mobile booking light and fast, Bookassist has built V10 Mobile as a full-featured mobile booking experience using the latest UX technologies to ensure true mobile-readiness and speed from day one. Mobile is no longer the poor cousin to desktop.

V10 Mobile packs in every key booking requirement so that hoteliers can offer the full booking service and experience to their mobile customers. Features built into V10 Mobile include: room configuration with dynamic pricing, ability to add extra beds to rooms, options to choose different meal plans, room-level extras, promo code and voucher entry, Intelligent Pricing for mixing rates and discounts on each day of the stay to give customers the best possible overall stay price, book without credit card.

Delivering a truly engaging, touch-optimised mobile experience is critical for hotels, especially since desktop traffic to hotel websites is fast becoming a minority. Failing to provide a complete but simple to use booking experience represents wasted opportunity for hotels who want to boost direct booking potential.

V10 Mobile is also built right into Bookassist’s Smart CMS web design product, bringing best of breed web design and mobile experience, as well as future-proofing, to hoteliers. V10 Mobile is rolling out to all Bookassist clients in the coming months and makes its way to tablet and desktop later in 2018 to become the company’s new platform standard.

V10 Mobile is being introduced on a phased basis. If you want your hotel’s customers to experience V10 Mobile as soon as possible, please contact us to register your interest.

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Madrid, Rome, Vienna and Prague, the company is a recognised innovator and authority in the direct booking space and a three-times winner of the World’s Leading Booking Engine Technology award.

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New Smart CMS Changes The Game In Hotel Website Management

By Editor | On Wed, March 07, 2018

Berlin, March 7th, 2018​

At the ITB Trade Show in Berlin today, Bookassist announced a major update to its popular Smart CMS web design and content management system designed to help hoteliers do more direct booking business.

The latest release of Smart CMS has been completely redesigned to intelligently organise tasks into three key areas - Setup, Management and Sales Optimisation.

Setup allows you to alter your site’s look and feel to ensure you are never out of date. Day to day control of information such as images, video, virtual reality tours and other content is accomplished in the Management section with new, simplified drag and drop interfaces to make website updating a cinch. Powerful engagement tools such as call to action banners, configurable pop-up messages, abandonment tools, special offers and promo code functionality form part of the Sales Optimisation section designed to help hoteliers adopt best practice in online conversion.

Smart CMS features comprehensive video tutorials for each option to guide hoteliers through every step so that users get the most out of the platform for their business.

As a fully responsive platform, Smart CMS will now also take advantage of Bookassist’s new V10 Mobile booking platform, directly built into all new Smart CMS generated websites.

“Bookassist Smart CMS changes the game in hotel website management. With this latest redesign we are focused even more on helping hotels to optimise sales, with built-in engagement tools and high quality management capabilities”, said Des O’Mahony, Bookassist CEO and Founder.

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Madrid, Rome, Vienna and Prague, the company is a recognised innovator and authority in the direct booking space and a three-times winner of the World’s Leading Booking Engine Technology award.

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Intelligent Pricing Drives Conversion on Booking Engine

By Editor | On Wed, February 28, 2018

Bookassist Intelligent Pricing mixes rates and discounts in the IBE so that your hotel can always offer the customer the best available rate for the total stay. We mix the best available rates and best discounts on each night of the stay to improve conversion and help you get more direct bookings.

Bookassist Intelligent Pricing built into Booking Engine provides a super-flexible configuration that allows for mixing discounts with specific conditions as well as mixing rates across different rateplans with different conditions. When a customer is requesting a stay across period for which the hotel offers different discounts, Bookassist Intelligent Pricing can automatically find the best rate or discount available per day of the stay and offer the lowest overall price for the stay to your customer.

For example, suppose a customer is requesting a 4 night stay. Different things might arise, as the diagram shows:

  • There are special offers for direct bookers online that would be valid for the first two nights.
  • There’s a second offer for three night stays that would be valid for the last three nights.
  • Finally, there is an additional better offer available for early bookers that would be valid for the last two nights.

Since all conditions should be valid for the booker on certain days when looking for the 4 night stay, Bookassist will automatically determine the total price by mixing the rates and discounts and selecting the lowest valid price on each night of the stay.

In many competitor booking engines, the customer fails to qualify for the various discounts when requesting a 4 night stay, and ends up with a quotation of €400!

With Bookassist Intelligent Pricing, the customer is quoted the best rate of €345, or almost 14% lower than many competitor engines.

Bookassist Intelligent Pricing now also drives Google Hotel Ads to ensure the meta search channel is as competitive as possible for our partner hotels.

Intelligent Pricing drives conversion and better direct business. When taken together with ultra-fast and modern features such as Price Calendar, the Bookassist Booking Engine represents the ideal platform for booking conversion, improving the guest interface and reducing the frustration that competing systems produce.


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