News and press

Bookassist Web Design Clients Scoop W3 Awards

By Editor | On Mon, November 06, 2017

Bookassist is delighted to announce that two of their client websites are W3 award winners for 2017. Hotel Valpolicella International - an eco-friendly hotel surrounded by the Valpolicella hills in Verona, Italy, and InterContinental London Park Lane - the glamorous Mayfair hotel and leading conference centre, are both silver W3 award recipients in this year’s honours.

The W3 Awards honor creative excellence on the web, and recognize the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. Now in its twelfth year, the W3 Awards received over 5,000 entries in 2017.

The awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA.


Bookassist announces full 2-way connectivity with Guestline

By Editor | On Thu, October 05, 2017

​Bookassist has announcde the certification of the Guestline PMS for full two-way XML interconnectivity with Bookassist Booking Engine. Guestline PMS can now access the Bookassist OTA interface to exchange availability, rates, restrictions and accept reservation delivery from the Bookassist Booking Engine. Guestline joins a broad gallery of technology partners now fully integrated with Bookassist systems.


YouTube Success Story Showcases Bookassist’s Digital Campaign for Harbour Hotel

By Editor | On Wed, October 04, 2017

Bookassist helps Harbour Hotel feel right at home on YouTube

Harbour Hotel in Galway, Ireland, was lost in a sea of competing hotels and needed to stand out from the crowd. Realizing their competitive edge lay in their own passionate staff, the hotel created a series of videos showing their love for Galway and the unmissable places to visit. As a result of working with digital agency Bookassist, Harbour Hotel’s videos successfully reached thousands of potential customers on YouTube. This boosted their sales by 50% year over year, and made their channel everyone’s new favorite destination.

Read more here:

https://www.youtube.com/yt/advertise/agency/case-studies/agency-harbour-hotel/


Bookassist adds SkyScanner to its metasearch options

By Editor | On Wed, October 04, 2017

​Fresh on the heels of offering Kayak connectivity to Bookassist hotels, Bookassist has now completed trials on the Skyscanner meta search platform.

Bookassist is now beginning to roll out Bookassist hotel clients on this additional platform to allow direct linking to the hotel’s official website prices. With this addition, Bookassist now has the most complete meta search management offering in the direct hotel business space, at a crucial time when meta search is powering more and more lower cost bookings for hotels.

Rome's K Boutique Hotel offical website link on SkyScanner
Rome’s K Boutique Hotel official website link on skyscanner


Three Bookassist Website Nominees For World’s Leading Hotel Website

By Editor | On Tue, September 19, 2017

Bookassist is proud to announce that three of their client websites have been shortlisted among just 10 world-wide nominees at the prestigious World Travel Awards 2017.


The hotel websites are:

Given our location in one of the world’s top capital cities, we were spoilt for choice when it came to design agencies. It was essential that the agency both had an acute understanding of our industry and also possessed the design expertise required to realise our modern luxury vision. Bookassist created a beautiful website that set a new standard amongst independent hotel websites within our portfolio
Stephen Moran - Director of Marketing at InterContinental London Park Lane.

Bookassist wishes all nominees well, voting has commenced and you can cast your votes here: https://www.worldtravelawards.com/vote

Hotel Son Net
InterContinental London
Parknasilla

Join Bookassist on the Italian Roadshow October 23, 24, 25

By Des O'Mahony | On Fri, September 15, 2017

Join Bookassist and partner providers for the “Total Revenue Performance Through Technology” Roadshow in Rome, Florence and Naples on October 23, 24 and 25 next. Here’s what Bookassist’s Alberto Recanatesi, Susanna Mazzoncini and Yahya Fetchati ​had to say about our last roadshow outing on May 25 in Milan:


Bookassist connects Kayak to its metasearch services

By Editor | On Fri, September 15, 2017

​Metasearch continues to surge for hotels and is often driving an equal amount of traffic to hotels as pay per click advertising. Getting on board with metasearch has become critical important in the drive to optimise direct bookings. Bookassist has offered Google Hotel Ads, Trivago and TripAdvisor meta connectivity since those services launched and is now testing connectivity with US-based metasearch giant Kayak. Kayak is a key provider for the US market, and critical for in-bound business to Europe.


Bookassist client The Morgan hotel on Kayak
Bookassist client The Morgan hotel on Kayak


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