News and press

Bookassist-built Intercontinental Park Lane London website is World’s Leading Hotel Website

By Editor | On Wed, December 05, 2018

​The website for the stunning Intercontinental Hotel Park Lane London has been voted the World’s Leading Hotel Website at the recent 2018 World Travel Awards. The elegant five-star Mayfair hotel sits on the site of the Queen’s former childhood residence in the heart of London, located between Mayfair and Knightsbridge in view of Buckingham Palace.

The Bookassist Web Design team built the Intercontinental Hotel Park Lane website as a responsive, modern, elegant presence to reflect perfectly the personality of this stunning Intercontinental property. The site employs modern design techniques such as parallax and auto-collapse elements, a design mix of full width and limited width content sections, and the use of image boxes to highlight the main elements of the property, all the while being highly optimised for digital marketing and booking conversion. Bookassist also delivered a restaurant website for the property and an intranet site.


Bookassist clients Win Big at World Luxury Awards

By Editor | On Wed, November 21, 2018

We are thrilled to see that Bookassist client Gran Hotel Son Net has been voted Best Luxury Mountain Hotel in the world in the Global categories at the recent World Luxury Hotel Awards.

The awards also featured prominent regional winners such as Bookassist client Alàbriga Hotel and Home Suites which won the Luxury All Suite Hotel award in the Southern Europe region. Bookassist is proud to provide world-class website technology, booking engine services and conversion optimisation to selected world-renowned properties and award winners around the world, with over 100 five-star independent and luxury hotels in Europe trusting Bookassist services.


Bookassist parent company Jonas acquires Leonardo to add to Hospitality portfolio

By Editor | On Mon, November 19, 2018

Markham, Ontario, November 19, 2018 - Bookassist’s parent company Jonas Software, an operating group of Constellation Software Inc.(TSX: CSU), has announced the acquisition of Leonardo Worldwide Corporate (http://www.leonardo.com), a leading provider of digital asset management and digital marketing solutions for the global hospitality industry. The acquisition is a key addition to the Jonas Hospitality portfolio of companies.


Jonas Hospitality already comprises Springer Miller Systems (https://www.springermiller.com/) and MSI Solutions (http://www.msisolutions.com/), and was augmented with the acquisition of Bookassist in late 2017. The addition of Leonardo to the stable will give wider geographical market reach to all companies, as well as a broader integrated product portfolio to offer to clients of all companies.


Bookassist CEO Des O’Mahony to speak at EuroCHRIE 2018

By Editor | On Fri, November 02, 2018

​Bookassist will be participating in EuroCHRIE 2018, the 36th Annual Conference! Des O’Mahony, CEO & Founder of Bookassist will be presenting a keynote on the booking landscape in the hospitality industry.

Keynote Details:
Title: The Booking Landscape - Your Guest is as Good as Mine
Date: Thursday, 8th November 2018
Time: 09:45-10:30
Venue: Chartered Accountants House, Dublin

Click here to register for the event.

About EuroCHRIE

EuroCHRIE 2018 takes place in the Chartered Accountants House Dublin from the 7th-9th of November 2018. EuroCHRIE brings together educators from hospitality & tourism management schools and universities into a global network in close co-operation with industry representatives. Under the CHRIE umbrella, both education and industry combine their efforts to shape the future of hospitality & tourism.


Three Bookassist-built websites vie for World’s Leading Hotel Website

By Claire Sawier | On Thu, October 18, 2018

​Three Bookassist-built hotel websites have been shortlisted for the much sought after World’s Leading Hotel Website Award at the upcoming 2018 World Travel Awards.

Irish-based Parknasilla Resort in Kerry, the Intercontinental Park Lane hotel in London and Gran Hotel Son Net in Mallorca, Spain are all included in the exclusive list of stellar websites nominated for the award.

You can vote for your favourite HERE.

Intercontinental Park Lane
Parknasilla
Parknasilla Resort
Gran Hotel Son Net
Gran Hotel Son Net

Bookassist Celebrates Winners at National Hospitality Awards

By Claire Sawier | On Tue, October 16, 2018

​The Irish National Hospitality awards now in their fifteenth year, took place in the Shelbourne Hotel yesterday.

The cream of the Irish hospitality industry was there in a bid to pick up one of the coveted awards.

Bookassist, long time supporters of the awards was proud to present the Best City Hotel award to The Westbury and the overall Best Hotel award to Ashford Castle.

Sarah White, Karl Byrne (The Westbury) with Claire Sawier (Bookassist)
Sarah White and Karl Byrne (The Westbury) with Claire Sawier (Bookassist)

Alan Vallely (Ashford Castle) with Claire Sawier (Bookassist)
Alan Vallely (Ashford Castle) with Claire Sawier (Bookassist)

Long recognised within the field of hotel website design, Bookassist celebrated its expansion into restaurant websites by offering a free smart website to One Pico, the winner of the award for Best Restaurant.

Ciaran McGill and Andrew Scott (One Pico) with Rathnam Girdhari
Ciaran McGill and Andrew Scott (One Pico) with Rathnam Girdhari (TechPros)

Credit to Paul Sherwood for the photos provided above. You can read more about the awards presented by Hospitality Ireland editor Emily Hourican here.


Strong Booking Value (ABV) Increase Seen With Bookassist V10 Mobile

By Des O'Mahony | On Mon, October 01, 2018

Mobile Is Happening, and Bookassist’s V10 Mobile Is Delivering For Hotels

It’s been just a short few months since Bookassist unveiled its new Mobile Booking Engine for hotels, V10 Mobile booking engine. The development was in direct response to the continuing rise of mobile for hotel access and reservations. Bookassist has created an entirely new booking platform experience to exploit the mobile opportunity for hotels. It’s super fast, easy to use and critically delivers key functionality needed to drive mobile conversions. Bookassist built the next-generation booking engine on the same platform used for Facebook and Instagram - React Technology, because it delivers a high-quality app-like experience in mobile web. Combining cutting edge UX design with fast mobile technology is what V10 Mobile is all about.

Initial analysis of the performance of V10 Mobile shows huge conversion uplift for hotels.

(1) Average Booking Value (ABV) on mobile has increased up to 35% for key hotels using the new platform. This is driven by the capability to have not only multiple room bookings on V10 Mobile, but also by offering customised extras on a per person, per room, or per stay basis to mobile bookers. The new functionality offered to mobile users by V10 Mobile is highly intuitive and accomplished through the carefully-planned and user-tested UX design and Bookassist’s flexible cart approach. Users are voting with their wallets and are spending more on each booking. V10 Mobile clearly instills confidence and facilitates a seamless booking experience for bookers.

The flexible cart on V10 Mobile allows multiple rooms as well as extras per person, per room, or per stay to be offered to mobile customers.
The flexible cart on V10 Mobile allows multiple rooms as well as extras per person, per room, or per stay to be offered to mobile customers.

More bookings! From the moment we moved onto Bookassist’s V10 Mobile booking engine we noticed an immediate uplift on our mobile conversion figures. We’ve seen a remarkable increase in the number of bookings on this new platform compared to what we traditionally received via our mobile channel.

We now offer our mobile customers more functionality than ever before such as room add-ons and multiple room reservations. The mobile journey for the booker is shorter than ever and the feedback has been really positive. Our customers are clearly happy!

Valerie Steinbeck - Group Revenue and Ecommerce Manager, Gleneagle Hotel Group

(2) The share of bookings on mobile versus desktop for key hotels using V10 Mobile has shown growth of almost 17% when compared to previously unoptimised mobile platforms. The speed and ease of use of the new V10 Mobile platform has undoubtedly contributed to this uplift. Note that this figure is significantly higher than the growth of mobile traffic alone, showing Bookassist’s positive effect on mobile conversion.

Targeting mobile transactions in every possible way is the single best thing that any hotel can do to improve its direct booking potential. That includes using the best mobile web and booking technology, built for speed and usability, and adopting a strategy of providing mobile-only incentives. Treating mobile guests as second-class citizens today will cost you dearly.

It’s a clear win for hotels and their customers with V10 Mobile. Check out the mobile platform here:


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