News and press

Three Bookassist Website Nominees For World’s Leading Hotel Website

By Editor | On Tue, September 19, 2017

Bookassist is proud to announce that three of their client websites have been shortlisted among just 10 world-wide nominees at the prestigious World Travel Awards 2017.

The hotel websites are:

Given our location in one of the world’s top capital cities, we were spoilt for choice when it came to design agencies. It was essential that the agency both had an acute understanding of our industry and also possessed the design expertise required to realise our modern luxury vision. Bookassist created a beautiful website that set a new standard amongst independent hotel websites within our portfolio
Stephen Moran - Director of Marketing at InterContinental London Park Lane.

Bookassist wishes all nominees well, voting has commenced and you can cast your votes here:

Hotel Son Net
InterContinental London

Join Bookassist on the Italian Roadshow October 23, 24, 25

By Des O'Mahony | On Fri, September 15, 2017

Join Bookassist and partner providers for the “Total Revenue Performance Through Technology” Roadshow in Rome, Florence and Naples on October 23, 24 and 25 next. Here’s what Bookassist’s Alberto Recanatesi, Susanna Mazzoncini and Yahya Fetchati ​had to say about our last roadshow outing on May 25 in Milan:

Bookassist connects Kayak to its metasearch services

By Editor | On Fri, September 15, 2017

​Metasearch continues to surge for hotels and is often driving an equal amount of traffic to hotels as pay per click advertising. Getting on board with metasearch has become critical important in the drive to optimise direct bookings. Bookassist has offered Google Hotel Ads, Trivago and TripAdvisor meta connectivity since those services launched and is now testing connectivity with US-based metasearch giant Kayak. Kayak is a key provider for the US market, and critical for in-bound business to Europe.

Bookassist client The Morgan hotel on Kayak
Bookassist client The Morgan hotel on Kayak

Bookassist CEO to address Czech Association of Hotels and Restaurants

By Editor | On Tue, September 12, 2017

Bookassist CEO Des O’Mahony has been invited to address the annual meeting of the Czech Association of Hotels and Restaurants (AHR) held at the NH Hotel Olomouc on 1 December, 2017. The topic of the presentation will be “A Vision Of Excellence For Hotels Online” and will be a wide-ranging discussion of best practice and what can be achieved when you aim for excellence in online business for hotels.

For more information, see the Conference Program.

Bookassist AHR 2017

Price Calendar for Flexible Dates improves conversion opportunity

By Des O'Mahony | On Wed, September 06, 2017

We analysed flexible dates usage on hundreds of Bookassist hotels, here’s what we found

At ITB Berlin in March this year, Bookassist launched Price Calendar for Flexible Dates, a powerful dynamic interface for browsing hotel rates quickly and effortlessly for up to two years in advance. We recently analysed usage of Price Calendar on hundreds of Bookassist hotels during the summer months and first usage data show that there is a clear uplift in conversion opportunity for Bookassist hotels.

Overall, 21% of visitors who were rejected due to unavailable dates in the “normal” booking process opted to switch to Price Calendar’s flexible dates view to continue their booking. Previously these customers would likely have left the process and been a lost opportunity. Now, they are re-engaging.

Re-engagement of 21% with the booking process

This re-engagement behaviour is particularly strong in resort hotels. For example, for Inchydoney Island Lodge and Spa in Cork, Ireland during our analysis period, 46% of date selection rejections opted to continue booking via Price Calendar’s flexible dates display. For Aquapalace Hotel in Prague, Czech Republic, 40% of potential bookers did so. These are very significant recovered booking opportunities.

In contrast, airport hotels showed the lowest engagement with flexible dates with typically 10% to 15% of visitors who were rejected in the “normal” booking process opting to switch to Price Calendar to continue their booking. City hotels typically sat somewhat in the middle between resorts and airport hotels with engagement of rejected bookers in the 20-25% range, still a very significant opportunity recovery.

This profile of usage is perhaps not surprising, with airport hotel customers typically having no flexibility on dates, while resort customers are far less date sensitive and typically browse around more for good value packages before committing to booking.

Bottom line is that Price Calendar is significantly raising re-engagement with hotel customers online, and is growing direct booking opportunity and conversion.

It pays to be flexible.

Flexible dates has proven to be enormously popular with online customers since its launch and is improving conversion for Bookassist client hotels.

Parknasilla launches new Bookassist-designed website

By Editor | On Wed, August 30, 2017

​The stunning Parknasilla Luxury Hotel and Spa, overlooking Kenmare Bay on the Ring of Kerry and Ireland’s Wild Atlantic Way, has launched its gorgeous new website.

The website was designed and implemented on Bookassist’s content management system (CMS) and gives the hotel full control of menus, content and imagery. The site is optimised for displaying dynamic data straight from the Bookassist booking engine and brings state-of-the-art digital marketing features and tracking. Dynamic special offers and voucher purchase are also featured in addition to room and suite booking. The site features Bookassist’s latest powerful Flexible Dates booking option.

Check it out yourself here:

Parknasilla Resort Website
Parknasilla Resort Website

Booking Engine 2017 overview - latest release for hotels

By Editor | On Thu, August 24, 2017

Here’s a summary of what Booking Engine 2017 has already delivered for your hotel this year, and there’s much more to come…

Booking Engine 2017

Booking Engine 2017 was launched in January 2017 and was rolled out to all hotels over the coming months. It was further updated with Price Calendar in March 2017 and again with security and customisation features in August 2017. These releases of the Booking Engine focused on user usability and experience and were designed after extensive customer analysis and discussions with our hotel clients.

The focus of Bookassist’s Booking Engine is, first and foremost, conversion. It’s critical to ensure that the online customer can find the relevant information quickly, that the information is clear and unambiguous, and that the path to booking does not introduce barriers.

Booking Engine features, among others:

  • the fastest load times in the industry, critical in today’s online world
  • highly customisable layout to fit exactly with your hotel website’s design
  • more filtering with the option to select number of rooms as part of the search
  • promo and voucher codes for offering reductions and incentives
  • improved image galleries to showcase your rooms
  • built-in meal plan configuration per room
  • built-in room occupancy / child age configuration
  • price calendar viewing option for “flexible dates”
  • integrated pricing “widgets” from many suppliers such as TripTease, The Hotels Network
  • direct display of special offers linking to customised Booking Engine display of the offer
  • multiple room booking
  • add-ons for upselling
  • fully PCI-DSS-compliant payment pages and security compliance
  • customisable payment and confirmation pages
  • dynamic currency conversion
Booking Engine Layout

Industry-Leading Flexible Dates

Bookassist’s new Flexible Dates approach is unique in the industry in the speed and ease of operation, and in the sheer extent of the data in can present. Often, customers are happy to choose your hotel based on the value of the package and are less concerned about the dates of travel . The standard booking engine approach of searching by date is not for them. That’s why you can switch between standard and flexible dates in the Bookassist Booing Engine.

Unlike competitor approaches that struggle with loading and reloading data and frustrate the user with delays, Bookassist’s Price Calendar is built with the latest dynamic user-interface technologies, allowing up to 2 years of dates to be instantly and effortlessly shown for each and every room type without further data loading. The interface is fully touch-aware, with the flick of a finger navigating smoothly across months of prices, with clear highlighting of the best value offers. A few simple clicks or taps converts a choice into a booking.

Flexible dates has proven to be enormously popular with online customers since its launch and is improving conversion for Bookassist client hotels.

Enhanced Security and Customer-Friendly Payment Options

Bookassist has completely upgraded its entire security infrastructure to bring you the most secure payment processes. Bookassist is fully PCI-DSS compliant and invests heavily in security for customers and for client hotels. Improvements in payment approaches introduced recently to Booking Engine 2017 include the option for dynamic currency conversion in the checkout page on desktop and on mobile (if your hotel is using its own merchant account with Bookassist). Your hotel can also customise the payment page with your hotel logo and colouring to improve the feeling of security for your online customer.

Payment Page

Dynamic currency conversion has proven to be immensely popular with online guests, who opt to pay in the own currency almost 90% of the time.

Mobile First

The next phase of Booking Engine development will be a complete relaunch of our mobile booking technology, scheduled for the end of 2017. Stay tuned for more information on that!

Contact Us!

If your hotel needs further information on Booking Engine 2017 features or on Price Calendar, please contact us!

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