News category : innovation

Bookassist launches Sitebuilder - web sites done right

By Des O'Mahony | On Wed, April 09, 2008

At a seminar attended by over 70 hotel managers and sales managers, Bookassist today announced Sitebuilder, a comprehensive solution for hotels wishing to build a 21st century website presence. Sitebuilder is a complete content management system that integrates Bookassist’s Booking Engine and Travel2.0 technology and allows for electronic marketing to play a central part in a hotel’s online strategy.

“Sitebuilder is a very flexible solution which not only delivers a good looking well designed website, but has cutting edge technology under the hood to allow for full management of the content as well as email marketing”, said Mary Collins, Web Presence Team Leader at Bookassist. “We have actually been trialing the service for a few months but the seminar today was an ideal time for the official launch. The best thing about this is that the websites are quite unique for each client, it doesn’t have the ‘template’ feel that so many other content management systems suffer from.”

Contact Bookassist directly if you are interested in further details on Bookassist Sitebuilder.

At a seminar attended by over 70 hotel managers and sales managers, Bookassist today announced Sitebuilder, a comprehensive solution for hotels wishing to build a 21st century website presence. Sitebuilder is a complete content management system that integrates Bookassist’s Booking Engine and Travel2.0 technology and allows for electronic marketing to play a central part in a hotel’s online strategy.

“Sitebuilder is a very flexible solution which not only delivers a good looking well designed website, but has cutting edge technology under the hood to allow for full management of the content as well as email marketing”, said Mary Collins, Web Presence Team Leader at Bookassist. “We have actually been trialing the service for a few months but the seminar today was an ideal time for the official launch. The best thing about this is that the websites are quite unique for each client, it doesn’t have the ‘template’ feel that so many other content management systems suffer from.”

Contact Bookassist directly if you are interested in further details on Bookassist Sitebuilder.

Labels: technology, innovation, corporate news

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Bookassist launches flexible “variations” configuration of room packages for accommodation providers

By Des O'Mahony | On Thu, January 18, 2007

A significant new innovation of the Bookassist online reservations booking engine now allows accommodation providers far greater flexibility in packaging their rooms in multiple configurations simplifying the choice for the online customer.

An individual room (“single”, “double” etc) can now be configured to be sold in may different variations, such as with or without breakfast, at a special advance purchase rate, as a weekend break etc,. rather than having to define all those variations as separate room types as is necessary in many online systems. With Bookassist it is now simple for the hotelier to offer an unlimited range of services and far easier for the online customer to make a choice.

As always with Bookassist system enhancements, the upgrade is completely free for users of the Bookassist system.

A significant new innovation of the Bookassist online reservations booking engine now allows accommodation providers far greater flexibility in packaging their rooms in multiple configurations simplifying the choice for the online customer.

An individual room (“single”, “double” etc) can now be configured to be sold in may different variations, such as with or without breakfast, at a special advance purchase rate, as a weekend break etc,. rather than having to define all those variations as separate room types as is necessary in many online systems. With Bookassist it is now simple for the hotelier to offer an unlimited range of services and far easier for the online customer to make a choice.

As always with Bookassist system enhancements, the upgrade is completely free for users of the Bookassist system.

Labels: technology, innovation, corporate news

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Bookassist brings thousands of customer reviews online

By Des O'Mahony | On Wed, August 16, 2006

For the online customer bombarded by market speak, nothing is more valuable than genuine comments about or reviews of the hotel or apartment they are trying to book. Comments from objective fellow travellers are what social media is about. For many months prior to launch, Bookassist has been collecting hundreds of reviews a week from Bookassist customers who have stayed at our partner properties, seeking their views on what does and doesn’t work for them. Our review system is now online and is rapidly building into a valuable resource to help our customers make the right choices in accommodation.

Unlike other sites where anyone is free to submit a comment, thereby skewing the imparitality of what is written, Bookassist customer comments are strictly limited to customers who have actually used the Bookassist system to make a reservation - the Bookassist team only invites customers to submit their comments after they have completed their stay.

Since the early days of the Softguides online city guides in the mid to late 90’s, a Bookassist product, customer comments and feedback on listed hotels and other services has been a key factor in the service offered by Bookassist. Years before the current growth in online review sites, the Softguides sites were displaying feedback on hotels and other services contributed by the public, a feature that is fast become more mainstream now almost a decade later.

For the online customer bombarded by market speak, nothing is more valuable than genuine comments about or reviews of the hotel or apartment they are trying to book. Comments from objective fellow travellers are what social media is about. For many months prior to launch, Bookassist has been collecting hundreds of reviews a week from Bookassist customers who have stayed at our partner properties, seeking their views on what does and doesn’t work for them. Our review system is now online and is rapidly building into a valuable resource to help our customers make the right choices in accommodation.

Unlike other sites where anyone is free to submit a comment, thereby skewing the imparitality of what is written, Bookassist customer comments are strictly limited to customers who have actually used the Bookassist system to make a reservation - the Bookassist team only invites customers to submit their comments after they have completed their stay.

Since the early days of the Softguides online city guides in the mid to late 90’s, a Bookassist product, customer comments and feedback on listed hotels and other services has been a key factor in the service offered by Bookassist. Years before the current growth in online review sites, the Softguides sites were displaying feedback on hotels and other services contributed by the public, a feature that is fast become more mainstream now almost a decade later.

Labels: innovation, corporate news

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Bookassist enhances RSS syndicated feeds of best deals to include all Bookassist locations

By Des O'Mahony | On Wed, February 01, 2006

Bookassist is now providing entended XML/RSS feeds of the best deals throughout all Bookassist destinations.

Commenting on the latest release, Bookassist Director Dr Robert Whittle said: “Beginning February 1st, each Bookassist destination now has a series of dedicated XML/RSS feeds for each category of accommodation - hotel starred accommodation, apartments, guesthouses, townhouses etc that users can subscribe to. The XML data describing the cheapest deals to be had in each destination over the following two weeks is updated at least once a day, sometimes more often as hotels change their rates through the live administration system. This is just a beginning though, we plan further ‘themes’ in the near future, expanding the data from the ‘cheapest deals’ theme.”

RSS stands for ‘Really Simple Syndication’. It is a form of web publishing that allows you to subscribe to an XML formatted “feed” containing the content you want. Once subscribed, all of the content related to that topic will be delivered directly to your newsreader when it changes. It will update automatically when new news arrives without you having to constantly re-check the site. It takes the hassle out of staying up-to-date and is the ideal method of delivery for up to the minute special offers and deals such as those offered by boookassist.

Bookassist is now providing entended XML/RSS feeds of the best deals throughout all Bookassist destinations.

Commenting on the latest release, Bookassist Director Dr Robert Whittle said: “Beginning February 1st, each Bookassist destination now has a series of dedicated XML/RSS feeds for each category of accommodation - hotel starred accommodation, apartments, guesthouses, townhouses etc that users can subscribe to. The XML data describing the cheapest deals to be had in each destination over the following two weeks is updated at least once a day, sometimes more often as hotels change their rates through the live administration system. This is just a beginning though, we plan further ‘themes’ in the near future, expanding the data from the ‘cheapest deals’ theme.”

RSS stands for ‘Really Simple Syndication’. It is a form of web publishing that allows you to subscribe to an XML formatted “feed” containing the content you want. Once subscribed, all of the content related to that topic will be delivered directly to your newsreader when it changes. It will update automatically when new news arrives without you having to constantly re-check the site. It takes the hassle out of staying up-to-date and is the ideal method of delivery for up to the minute special offers and deals such as those offered by boookassist.

Labels: technology, innovation, corporate news

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Bookassist supplies booking and call centre technology to Hotel Points loyalty scheme

By Des O'Mahony | On Mon, January 16, 2006

Bookassist are providing the online booking technology behind the newly-launched HOTELPOINTS promotion. Partnering with incentive company Win|Win who operate HotelPoints, the promotion has now launched around Ireland offering exclusive special discount accommodation and holiday packages for the low season through business loyalty schemes.

HotelPoints is the leading UK & Irish hotel promotions specialist, promoting value hotel breaks in the knowledge that hotel promotions are more successful than any other form of travel & leisure promotion.

HotelPoints have relationships with over 1,000 hotels in Ireland & the UK and over 25,000 hotels worldwide and are responsible for over €100 million in worldwide hotel sales and therefore large discounts have been negotiated with the participating hotels. It is because of these large discounts that HotelPoints are positioned to run successful hotel promotions for their clients.

Retailers DID Electrical and Shaws Department Stores are the first HotelPoints clients to offer their customers this great value loyalty deal and others are lining up to be a part of this new incentive programme. Bookers make their reservations through a private web-site or use a special call centre service. “Both online and call-centre avenues are powered by the Bookassist system and we are confident of our ability to handle high volume as required by HotelPoints”, said Mary Collins, Bookassist Web Presence Team Leader. “We look forward to HotelPoints’s early expansion of the incentive scheme to other business clients keen to offer loyalty schemes to their customers”.

Bookassist are providing the online booking technology behind the newly-launched HOTELPOINTS promotion. Partnering with incentive company Win|Win who operate HotelPoints, the promotion has now launched around Ireland offering exclusive special discount accommodation and holiday packages for the low season through business loyalty schemes.

HotelPoints is the leading UK & Irish hotel promotions specialist, promoting value hotel breaks in the knowledge that hotel promotions are more successful than any other form of travel & leisure promotion.

HotelPoints have relationships with over 1,000 hotels in Ireland & the UK and over 25,000 hotels worldwide and are responsible for over €100 million in worldwide hotel sales and therefore large discounts have been negotiated with the participating hotels. It is because of these large discounts that HotelPoints are positioned to run successful hotel promotions for their clients.

Retailers DID Electrical and Shaws Department Stores are the first HotelPoints clients to offer their customers this great value loyalty deal and others are lining up to be a part of this new incentive programme. Bookers make their reservations through a private web-site or use a special call centre service. “Both online and call-centre avenues are powered by the Bookassist system and we are confident of our ability to handle high volume as required by HotelPoints”, said Mary Collins, Bookassist Web Presence Team Leader. “We look forward to HotelPoints’s early expansion of the incentive scheme to other business clients keen to offer loyalty schemes to their customers”.

Labels: technology, innovation, corporate news

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Bookassist touchscreen system to launch at Dublin Airport

By Des O'Mahony | On Wed, August 18, 2004

Bookassist is the exclusive supplier of the touchscreen booking technology and reservations content for Dublin Tourism’s new touchscreen information services at Dublin Airport.

Bookassist will make extensive use of its last-minute booking capability to allow arriving passengers to book from a range of accommodation, both in Dublin and throughout Ireland, for arrival up to midnight on the booking date. According to Kieran Fives, Bookassist Co-Founder and Director, “the system incorporates a number of industry-first features such as SMS text confirmation of bookings for touchscreen users and travel directions delivered directly to the user’s phone. Touchscreen users making last minute bookings wouldn’t usually be able to print their confirmation details, so the SMS capability is a significant advantage of the Bookassist system”.

Bookassist is the exclusive supplier of the touchscreen booking technology and reservations content for Dublin Tourism’s new touchscreen information services at Dublin Airport.

Bookassist will make extensive use of its last-minute booking capability to allow arriving passengers to book from a range of accommodation, both in Dublin and throughout Ireland, for arrival up to midnight on the booking date. According to Kieran Fives, Bookassist Co-Founder and Director, “the system incorporates a number of industry-first features such as SMS text confirmation of bookings for touchscreen users and travel directions delivered directly to the user’s phone. Touchscreen users making last minute bookings wouldn’t usually be able to print their confirmation details, so the SMS capability is a significant advantage of the Bookassist system”.

Labels: ireland, innovation, corporate news

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Bookassist launches industry first eVouchers: buy online and redeem online

By Des O'Mahony | On Sat, October 18, 2003

In an industry first, Bookassist has launched an entirely electronic voucher system to allow customers to buy, deliver and redeem vouchers online.

The eVoucher concept is simple - buy an eVoucher gift online for someone, have it electronically delivered to them by email, and let them redeem their eVoucher online while booking in their own time. “By redeeming online, the eVoucher concept removes the administration for hotels in dealing with vouchers, and eliminates the worry some customers would have of turning up with a voucher printout. It’s just more convenient and secure all round”, says Dr Des O’Mahony, bookassist Managing Director.

eVouchers are available now for the Christmas and New Year market and are backed by a national media campaign as well as online promotion.

In an industry first, Bookassist has launched an entirely electronic voucher system to allow customers to buy, deliver and redeem vouchers online.

The eVoucher concept is simple - buy an eVoucher gift online for someone, have it electronically delivered to them by email, and let them redeem their eVoucher online while booking in their own time. “By redeeming online, the eVoucher concept removes the administration for hotels in dealing with vouchers, and eliminates the worry some customers would have of turning up with a voucher printout. It’s just more convenient and secure all round”, says Dr Des O’Mahony, bookassist Managing Director.

eVouchers are available now for the Christmas and New Year market and are backed by a national media campaign as well as online promotion.

Labels: innovation, corporate news

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bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916
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Web: https://bookassist.org/en