News and press

New Smart CMS Changes The Game In Hotel Website Management

By Editor | On Wed, March 07, 2018

Berlin, March 7th, 2018​

At the ITB Trade Show in Berlin today, Bookassist announced a major update to its popular Smart CMS web design and content management system designed to help hoteliers do more direct booking business.

The latest release of Smart CMS has been completely redesigned to intelligently organise tasks into three key areas - Setup, Management and Sales Optimisation.

Setup allows you to alter your site’s look and feel to ensure you are never out of date. Day to day control of information such as images, video, virtual reality tours and other content is accomplished in the Management section with new, simplified drag and drop interfaces to make website updating a cinch. Powerful engagement tools such as call to action banners, configurable pop-up messages, abandonment tools, special offers and promo code functionality form part of the Sales Optimisation section designed to help hoteliers adopt best practice in online conversion.

Smart CMS features comprehensive video tutorials for each option to guide hoteliers through every step so that users get the most out of the platform for their business.

As a fully responsive platform, Smart CMS will now also take advantage of Bookassist’s new V10 Mobile booking platform, directly built into all new Smart CMS generated websites.

“Bookassist Smart CMS changes the game in hotel website management. With this latest redesign we are focused even more on helping hotels to optimise sales, with built-in engagement tools and high quality management capabilities”, said Des O’Mahony, Bookassist CEO and Founder.

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Madrid, Rome, Vienna and Prague, the company is a recognised innovator and authority in the direct booking space and a three-times winner of the World’s Leading Booking Engine Technology award.


bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916