Hyatt International South East Asia Chooses Bookassist
By Editor | On 11 06 2015
Following a rigorous testing period with Hyatt Galleria Apartments in Dubai, Hyatt International South East Asia today announced that Bookassist is its chosen online booking engine provider for eleven Hyatt properties in the GCC States. Grand Hyatt Dubai has gone live with Bookassist’s systems this month, and the roll-out to all remaining properties scheduled to be completed in the coming weeks.
The eleven properties across United Arab Emirates, Oman, Saudi Arabia and Qatar are Grand Hyatt Dubai, Park Hyatt Dubai, Hyatt Regency Dubai, Hyatt Place Dubai, Hyatt Regency Dubai Creek Heights, Grand Hyatt Muscat, Park Hyatt Jeddah, Hyatt Regency Makkhah, Grand Hyatt Doha, Hyatt Capital Gate Abu Dhabi and Park Hyatt Abu Dhabi.
The booking engine installations on the Hyatt hotel websites will cater in particular for the Arabic-speaking clientele in the region. Bookassist’s systems are two-way integrated (bidirectional interface) with the Hyatt Central Reservation System (CRS) for live control of rates, availability and restrictions on the Booking Engine as well as live reservations delivery. Specific tracking technology used by Hyatt International South East Asia for digital marketing purposes has also been implemented.
According to Yahya Fetchati, Bookassist COO, “We have seen a clear increase in conversion for GCC hotels using our Arabic booking engine. Given the massive online traffic in Arabic and its importance in the region, a full right-to-left Arabic-capable booking engine is an absolute must for hotels operating here”.
Bookassist partners with hotels to build their brand online, drive direct business to their branded website, capture bookings with world class booking technology, help them optimize their online distribution and ensure they grow their margin per booking. Crowned World’s Leading Booking Engine Technology Provider for an unprecedented third successive year at the 2014 World Travel Awards, Bookassist is the only booking engine provider in the world, specialised in hotels, to win three successive titles.