News and press

Bookassist at BTO - Buy Tourism Online in Italy

By Des O'Mahony | On Fri, November 23, 2012

Bookassist has a strong presence in the BTO - Buy Tourism Online exhibition and fair at Florence, Italy on November 29 and 30 next.

On Thursday at 2pm, Bookassist COO Yahya Fetchati will take part in a panel discussion in disintermediation along with BravoFly, Expedia and Kayak representatives. The theme is:
“For years, there have been forecasts of the reappraising of OLTA and every time we find ourselves reckoning with numbers growing by double digits. But are we sure that tourism operators have found the way to “disintermediate”, or rather do the streams of intermediation change every year?”

On Thursday at 4pm, Jacopo Rita, Bookassist Online Marketing Specialist will present a workshop entitled “Google AdWords - Take back what’s yours!” to help hotels understand the strategic importance of online advertising.

On Friday at 3.10pm, Alberto Recanatesi, Bookassist Operations Manager for Italy and Fiamma Franceschilli, Bookassist Senior Account Manager for Italy will jointly present a workshop entitled “Beyond Technology - The extra added value of account management”, which outlines the strategic value and real revenue growth brought to clients by expert account management from Bookassist.

In the closing main session on Friday at 3:45pm to 5.00pm, Bookassist CEO Dr Des O’Mahony will chair the final panel discussion on Mobile technology in the tourism marketplace together with representatives from Eyefortravel, Gogobot, HotelsTonight, Tripadvisor and Yelp.

BTO is Italy’s premier online tourism event and Bookassist have been supports and contributors since its inception.


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