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Bookassist announces cooperation with &

By Des O'Mahony | On Mon, October 01, 2012

Bookassist, the industry-leading hotel booking engine and online marketing provider, and Primoco, the publisher of “Russian Traveller” and “Chinese Traveller” lifestyle portals on travel, have announced a new cooperation to increase the visibility of hotels and provide their clients with online booking services aimed at the Russian and Chinese markets. The joint work is particularly important in Bookassist’s Czech and Slovak markets where the company is market leader, but has wider implications for operations throughout Europe.

While America and Europe are more and more affected by the economic crisis, Russian and Chinese tourists are increasingly interested in travel. Statistics for the first half of 2012 have shown that the number of Chinese tourists travelling abroad increased by 20% compared to the previous year. It is expected that this year the figure will reach 80 million travellers. Russian travellers are even more active. In the first half of 2012 their number increased by 23%.

According to Jaromír Pažout, the Director of Operations, Bookassist Czech & Slovak Republics, “Hotels must discover new business opportunities and increase their competitiveness especially at the time of crisis. I am glad that we have entered into partnership with the Russian portal on travel, the Russian

“I am happy about the strategic partnership with Bookassist. For hotels it will bring a clear opportunity to directly address new markets, to make maximum use of the potential of their hotel websites and the Bookassist reservation system” said Ladislav Semetkovsky, Chief Executive Officer of Primoco Limited.


Both portals are among the biggest lifestyle websites focused on world travel combining practical and entertaining features, reports, articles, useful information for travellers, hot news about hundreds of destinations as well as fascinating photos from the most interesting places of the world. And of course, the sites include recommendations for the best hotels in the given area. - contains information on 190 countries, recommendations about 600 destinations, 2,100 articles, 4,800 photographs, 1,500 videos. Monthly visits reach 600,000 unique readers. - contains information on 150 countries, recommendations about 200 destinations, 1,000 articles, 500 videos. Monthly visits reach 100,000 unique readers.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Czech Republic. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

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