Bookassist partners with Trivago for meta search connectivity
By Editor | On Wed, August 13, 2014
Bookassist has announced the official certification of its connector to the Trivago meta search platform.
The Bookassist Booking Engine can now feed live rates and availability directly to Trivago, giving Bookassist hotel clients direct and seamless access to the three major European meta search platforms and adding to the TripAdvisor TripConnect and Google Hotel Finder connectors already in place.
“Meta search continues to be a strong growth opportunity for direct bookings to hotel websites. The mix of hotel website links and OTAs on meta search is compelling for the customer shopping around for the best deal, and it’s a strong opportunity for hotels to level the playing field with OTAs and get a larger portion of online bookings direct to their websites”, said Mary Collins, Head of Digital Marketing at Bookassist.
Meta search remains an opportunity for hotels, but not a solution. Connectivity must be coupled with a clear long-term rate strategy that is competitive, a strategic approach to bid management that actively monitors return on investment, and a clear focus on on-site conversion techniques to ensure your hard-won click through generates a booking. Bookassist’s Digital Marketing team can ensure that your hotel derives maximum benefit from meta search exposure to help grow your direct revenue and reduce your customer acquisition cost.