News and press

Bookassist COO addresses to.te.c in Paris

By Editor | On Wed, December 04, 2013

 Bookassist COO Yahya Fetchati ( will address the to.te.c (Tourism Technologoy Conference) in Paris Thursday December 5th. The topic will be “Pourquoi les marques sont-elles importantes?” - “Why is branding important?”, and will address the changes in customer behaviour in relation to branding, particular in the hospitality sector.

To.te.c is in its fifth year and attracts in excess of 1500 delegates. It is the premier international conference in France on tourism and new technologies in tourism.

The conference is opened by the French Minister of Tourism, Madame Sylvia PINEL.

The programme for the event is here:

bookassist - technology & online strategy for hotels

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