Bookassist connects Kayak to its metasearch services
By Editor | On Fri, September 15, 2017
Metasearch continues to surge for hotels and is often driving an equal amount of traffic to hotels as pay per click advertising. Getting on board with metasearch has become critical important in the drive to optimise direct bookings. Bookassist has offered Google Hotel Ads, Trivago and TripAdvisor meta connectivity since those services launched and is now testing connectivity with US-based metasearch giant Kayak. Kayak is a key provider for the US market, and critical for in-bound business to Europe.