News and press

Bookassist Wins At The 2019 Top Hotel Star Awards!

By Editor | On Mon, March 25, 2019

We are pleased to announce that Bookassist Conversion Suite has been awarded the silver award under the ‘software’ category at the 2019 Top Hotel Star Awards! Managing to inch ahead of Siteminder, who took Bronze.

Bookassist Conversion Suite provides hotels with a highly customised responsive website and deeply Integrated booking engine. Designed with conversion in mind, both website and booking engine work seamlessly together to optimise direct sales.

Simple website navigation, fast loading times, and a very clear focus on mobile visitors along with live pricing, availability and special offers pulled directly from the booking engine all work magically together to optimise direct sales potential.

The super easy CMS has a dedicated sales optimisation area to support the direct sales drive and content management and update is a breeze.

Bookassist, The Direct Booking Expert offers solutions that help hoteliers to maximise their direct channel sales. Bookassist Conversion Suite achieves the highest possible conversion rate and guarantees more direct bookings.

A big thank you to all those who voted for Bookassist!

Bookassist Now Open For Business In Poland

By Editor | On Thu, March 21, 2019

​Bookassist is pleased to announce all services for our Polish clients are now handled locally from the Bookassist Polska office in Kraków (see contact details)

Pictured are (from left to right) Mario Clemente, Market Manager for Bookassist DACH; Alan Threadgold, Bookassist COO; Des O’Mahony, Bookassist CEO & Founder; Joanna Machaj, Bookassist Polska Market Manager and Mirosław Włosik, Grupa HCG Kraków.

Bookassist Polska brings local support for Booking Engine, Web Design, Digital Marketing and Channel Manager services for all Polish clients and provides the same strategic consultancy on growing direct business and optimising margin to all client hotels.

Bookassist also launches its Bookassist Academy in Poland with an upcoming seminar event on “Dynamic revenue management in the hotel industry” to be held April 10 in Kraków. For details of the event, see here.

“We are very excited to be localising services for our Polish clients with this new venture in Kraków”, said Des O’Mahony, Bookassist CEO & Founder. “The direct booking opportunity continues to grow for hotels worldwide, and with the growth in tourism specifically in Poland, it has never been more important for Polish hotels to seize the direct online booking opportunity and grow their margin per booking. We are very confident that Joanna and team will deliver excellent strategic service to our Polish clients to help them achieve real margin growth in the coming years.”

Bookassist and Google Show Mobile Revenue Opportunity At BTO Florence

By Editor | On Thu, March 21, 2019

BTO11 Florence, March 20/21 2019

Bookassist’s focus on mobile booking is paying off for its hotel clients with double-digit growth in direct booking revenue generation on mobile year on year.

Figures were presented by Bookassist CEO & Founder Des O’Mahony as part of the company’s ongoing monitoring of the mobile landscape. The keynote presentation was a joint presentation by Google, Bookassist and Travel Tripper on the opening day of the BTO event at Florence on March 20.

Google’s Furio Gianforme painted a picture of a rapidly expanding mobile opportunity in travel, with Generation Z users moving increasingly towards ecommerce and mobile infrastructure improving worldwide to deliver faster content. Steffan Berelowitz of Travel Tripper showed statistics from the USA market highlighting in excess of 50% of traffic to hotels now coming from mobile devices, despite revenue lagging significantly at closer to 25% of all revenue being generated via mobile.

BTO11 Des O'Mahony

Device versus User-Behaviour Impact

Bookassist figures for its core European markets are part of a series of studies that Bookassist has presented since 2016. Comparing mobile traffic in 2018 to mobile traffic in 2017 across all markets, involving over one thousand hotels and hundreds of thousands of hotel reservations, Des pointed out that there is now an equilibrium being reached between mobile and desktop traffic. While still growing, mobile traffic is inching upwards far less now than two or three years ago. This is likely due to the fact that mobile platforms have now become “stable”, since devices are now relatively uniform, all have large screens and all have good network access. The rapid growth seen in 2015 onwards initially was driven by improving technology that has now become the norm. This device-related change is now less pronounced.

BTO11 Mobile Revenue Growth

On the other hand, Bookassist figures for revenue generation on mobile in the same period continue to show double-digit percentage growth, with desktop continuing to decline universally. This is likely to be more user-behaviour related. Users are becoming much more comfortable and confident with mobile commerce, and increasing numbers of younger people who already see mobile as the norm are moving into the workforce, into income generation and into online spending patterns. Des proposes that while mobile versus desktop traffic may reach a relative equilibrium, growth in mobile revenue can be expected to continue for some time yet because of this evolving user behaviour.

Bookassist’s industry-leading V10 Mobile platform has captured this opportunity for its client hotels, with clear growth in average booking value and conversion for those customers using the platform.

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