Bookassist hosted the first ever Direct Booking Congress in Vienna on November 16th.
Hoteliers descended on Arcotel Wimberger for a full day of talks and workshops all with the aim of learning about successful and effective methods of optimising their hotel’s online direct distribution.
Industry leading experts spoke on data privacy, mobile, loyalty, blockchain and metasearch. A panel discussion, moderated by Bookassist saw industry giants - Google, Tripadvisor and Trivago discuss ways in which hotels could better engage with them to generate more online direct bookings.
View the video below for an overview of the congress.