News and press

The 5-Star Gran Hotel Son Net Goes Live with Bookassist

By Editor | On Fri, June 09, 2017

Gran Hotel Son Net (, the prestigious five-star Mallorca hotel, has gone live with their new custom-made website from Bookassist. The hotel has also opted for Bookassist’s digital marketing services as well as booking technology.

Gran Hotel Son Net is a luxury boutique hotel located in a 17th century estate in the Sierra de Tramuntana representing truly unique accommodation on the island of Mallorca. The hotel is the 101st five-star hotel in Bookassist’s European portfolio, with Bookassist representing more five-star properties in Europe than any other independent digital strategy provider.

Son Net

Prague Bookassist Summit with Google Urges Hotels To Act

By Editor | On Thu, June 01, 2017

The Direct Booking Expert™ hosted “A Vision of Excellence” for Czech and Slovak hoteliers at the Mandarin Oriental Hotel in Prague on May 23rd, attended by over 100 delegates.

The all-day seminar featured strategic presentations and highly entertaining and interactive workshops by Google speakers Agency Development Manager Juraj Felix and Business Development Manager Martin Svoboda (pictured below with Jaromír Pažout, Bookassist’s Head of Operations for the Czech and Slovak Republics). The opening scene-setting keynote was given by Bookassist CEO Des O’Mahony, and Bookassist partner Triptease, represented by Emily Assender, completed the day’s focus on direct booking strategies for independent hoteliers (both pictured below).

“The Czech and Slovak markets, and Prague in particular, continue to face challenges from OTA dominance”, according to Jaromír Pažout, Bookassist’s Head of Operations for the Czech and Slovak Republics. “In presenting our Vision of Excellence with Google, we are showing hotels how to take more control of their direct business and giving them the real metrics of how to measure and improve direct business.”

According to Des O’Mahony, CEO & Founder at Bookassist, “Independent hotels can choose to reduce OTA dependence, if they have a solid plan for how to build their direct business. It’s not rocket science, but it does require hotels to make the effort and to believe that they can do it. Our Vision of Excellence series, with Google, is proving to hotels that they can successfully take that step towards growing direct business and regaining control, and of course growing profit.”

The Vision of Excellence seminar series with Google will continue in other destinations in the Autumn of 2017.

Bookassist CEO Des O’Mahony
Seminar delegates
Google’s Juraj Felix and Martin Svoboda with Bookassist’s Jaromír Pažout (center)
Triptease’s Emily Assender
Bookassist's Prague-based team
Bookassist’s Prague-based team

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.

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