News and press

Bookassist to sponsor World Travel Awards, retires from competition

By Des O'Mahony | On Thu, June 25, 2015

Bookassist has been a nominee or winner of World’s Leading Booking Engine Technology Provider category in the World Travel Awards since 2010. We’ve won three straight years in a row in 2012, 2013 and 2014. This year, in 2015, the World’s Leading Booking Engine Technology Provider category is no more, as the category has been removed in a reorganisation of the Travel Technology Awards section. Bookassist is therefore the only hotel booking engine company who has ever won (or will ever win) that category for three straight years. It’s our little bit of history.

Rather than continue in one of the new categories as a nominee and continue to ask our loyal supporters to yet again get behind our annual voting push, we have instead joined with the World Travel Awards to become a sponsor of the newly-organised Travel Technology Awards section in 2015. As a sponsor, we have therefore withdrawn our nominations in two of the new categories and have opted to retire from all award categories in 2015 to avoid any conflict of interest.

As a three-times winner and five-times nominee, we have achieved even more than we set out to do in competition with some of the world’s finest travel brands and we are happy to pass the baton. We’re all exceptionally proud to have been supported so strongly by all the team, our clients and our friends worldwide with such loyalty throughout those years. It’s been a big ask every year to get the vote out against some of the world’s leading companies in travel, and we also felt that it was perhaps time to give our loyal supporters a break from our annual and intensive push for votes. Each year we have tracked our online voting and social media campaigns and have seen a large and undiminished level of support that has been very gratifying and a real sign of recognition for Bookassist staff and the excellent job they do for our clients every day. On behalf of all of us in Bookassist, I thank everyone who has voted for our company throughout the years.

We wish all nominees in Travel Technology the very best in the upcoming competition. The World Travel Awards continue to set a real gold standard in hospitality worldwide. We are proud to have continually met those standards in the eyes of our supporters, proud to be a long-term winner and excited to now be a sponsor of what we consider the premier annual awards in hospitality worldwide.


Des O’Mahony is CEO & Co-founder of Bookassist


Bookassist joins Irish President’s official visit to Expo 2015 in Milan

By Editor | On Thu, June 18, 2015

Bookassist was among a number of guest companies of Enterprise Ireland, Tourism Ireland, Bord Bia and the IDA at a dinner in Milan’s Hotel Principe Di Savoia in honour of President Michael D. Higgins’ visit to Expo 2015 on June 15th. On June 16th, the President addressed the Expo and officially opened the Irish pavilion.

Alberto Recanatesi (Operations Manager for Bookassist Italia), Atonelli Buono (General Manager Monrif Hotels), Des O'Mahony (CEO Bookassist) at the Presidential Dinner in Milan, June 15th
Alberto Recanatesi (Operations Manager for Bookassist Italia), Antonello Buono (General Manager Hotel Hermitage and Royal Garden Hotel, Monrif Hotels), Des O’Mahony (CEO Bookassist) at the Presidential Dinner in Milan, June 15th
President and Mrs Higgins with Enterprise Ireland client companies and guests
President and Mrs Higgins with Enterprise Ireland client companies and guests

Hyatt International South East Asia Chooses Bookassist

By Editor | On Thu, June 11, 2015

Following a rigorous testing period with Hyatt Galleria Apartments in Dubai, Hyatt International South East Asia today announced that Bookassist is its chosen online booking engine provider for eleven Hyatt properties in the GCC States. Grand Hyatt Dubai has gone live with Bookassist’s systems this month, and the roll-out to all remaining properties scheduled to be completed in the coming weeks.

The eleven properties across United Arab Emirates, Oman, Saudi Arabia and Qatar are Grand Hyatt Dubai, Park Hyatt Dubai, Hyatt Regency Dubai, Hyatt Place Dubai, Hyatt Regency Dubai Creek Heights, Grand Hyatt Muscat, Park Hyatt Jeddah, Hyatt Regency Makkhah, Grand Hyatt Doha, Hyatt Capital Gate Abu Dhabi and Park Hyatt Abu Dhabi.

The booking engine installations on the Hyatt hotel websites will cater in particular for the Arabic-speaking clientele in the region. Bookassist’s systems are two-way integrated (bidirectional interface) with the Hyatt Central Reservation System (CRS) for live control of rates, availability and restrictions on the Booking Engine as well as live reservations delivery. Specific tracking technology used by Hyatt International South East Asia for digital marketing purposes has also been implemented.

According to Yahya Fetchati, Bookassist COO, “We have seen a clear increase in conversion for GCC hotels using our Arabic booking engine. Given the massive online traffic in Arabic and its importance in the region, a full right-to-left Arabic-capable booking engine is an absolute must for hotels operating here”.

Bookassist partners with hotels to build their brand online, drive direct business to their branded website, capture bookings with world class booking technology, help them optimize their online distribution and ensure they grow their margin per booking. Crowned World’s Leading Booking Engine Technology Provider for an unprecedented third successive year at the 2014 World Travel Awards, Bookassist is the only booking engine provider in the world, specialised in hotels, to win three successive titles.


TTI Summer Forum London

By Editor | On Wed, June 03, 2015

​Bookassist COO Yahya Fetchati addressed the TTI Summer Forum at the Strand Palace Hotel in London on June 2nd. The theme of the Forum was “The Hotel Distribution Revolution” and Yahya gave Bookassist’s perspective on “The Hard Facts of the Evolution of the Hotel Distribution Landscape”.

Additional speakers were

Click here for the TTI Summer Forum Agenda.

Yahya Fetchati, Jutta Moore, Sharon Doyle, Lennert de Jong

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