News and press

Orea Hotels & Resorts moves to Bookassist

By Editor | On Thu, February 26, 2015

Orea Hotels & Resorts in the Czech Republic ( is the latest hotel group to sign to Bookassist for Booking Engine and Digital Strategy services. The group is one of the largest hotel and resort groups in the Czech Republic with 16 properties, almost 4200 beds and 3700 conference seats in destinations such as Prague, Brno, Marienbad and others. The group previously used the MyFidelio booking engine before choosing Bookassist to drive their direct business and on-site conversion further.

“We are pleased to welcome OREA HOTELS, one of the biggest and strongest hotel chains in the Czech Republic, to Bookassist and we thank them for trusting us with the development of their online direct strategy for the future. The world class Bookassist Booking Engine will be live on all OREA HOTELS website in the middle of March 2015 and we look forward to growing direct business for all their hotels.” - Jaromir Pazout, Bookassist Operations Manager for Czech and Slovak Republics.

Join Bookassist’s CEO at PhocuswrightEurope Executive Roundtable

By Editor | On Tue, February 17, 2015

Bookassist CEO and Co-founder Des O’Mahony has been confirmed as a panelist at an executive roundtable titled “The Complex World of the Independent Hotel” at the Phocuswright Europe even in Dublin from 12-14 May 2015.

The expert panel will comprise:

  • Giancarlo Carniani, General Manager, 2Florence Hotels
  • Carlos Muñoz, CEO, Hotelbeds
  • Des O’Mahony, CEO, Bookassist
  • Jan Tissera, President, TravelClick International
  • Lindsey Ueberroth, President and CEO, Preferred Hotel Group

The theme of the 2015 Phocuswright Europe Conference, A Guarding of the Change, is a reflection on the issues challenging the norms of the world’s second largest travel market.

From Phocuswright Europe: “Across Europe the economy mends, and well-established players return to business-as-usual. But technology innovation and breakthrough business models are forging new markets, fuelling sudden successes and turning long-held beliefs into liabilities. In a marketplace where no one is safe, size and incumbency may bring heft, but they’re no guarantee of longevity. New entrants upend, and soon become the upended. Make no mistake, Europe is holding its ground against a changing of the guard-this is a claws out, teeth bared, future-defining, never-to-be-forgotten and not-to-be-ignored Guarding of the Change.”

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