News and press

St Pancras Hotel Group, London, chooses Bookassist

By Editor | On Tue, November 25, 2014

Bookassist has added London’s St Pancras Hotel Group to its UK portfolio. The group consists of the stylish, boutique 4* Hotel Megaro, The California London and Montana Excel, all based in King’s Cross St Pancras.

Commenting on the partnership, Lindsay Holland, Group Operations Manager asserts:

‘Throughout our correspondence, Bookassist have continued to maintain a pronounced dedication to communication and to the needs of our business. We have asked, and they have answered. It is rare, truly, to find a solution that separates itself so comprehensively from the competition. We can’t wait to get started.’

Bookassist provides direct booking solutions and digital strategy advice to hotels.

The addition of a UK office demonstrates our firm commitment to the hotel industry in the UK. Bookassist has a number of local, fully supported offices in Dublin, Paris, Rome, Vienna, Prague, and Madrid. Our international experience in these markets brings significant advantage to the hotels we work with in the UK.

Read more about how Bookassist can help your hotel


Bookassist Welcomes the Return of Leonardi Hotels

By Claire Sawier | On Mon, November 24, 2014

​Leonardi Hotels, the largest hotel group in Rome with 17 hotels, has re contracted with online technology and digital strategy company Bookassist, to help them with their direct booking strategy.

Leonardi Hotels

Having partnered back in 2010 for a period of one year, Leonardi hotels were approached by, and moved to another company, promising similar but cheaper solutions. Not happy with the results, Leonardi Hotels moved yet again to another partner before happily returning to Bookassist this month.

To win a new client is always a good thing, but to welcome one back is even betterAlberto Recanatesi, Operations Manager, Bookassist Italy.

Leonardi Hotels have committed to a three year contract this time around. Their personalised direct booking solution includes 17 new fully responsive websites, Bookassist’s conversion focused booking engine - (voted the World’s Leading Booking Engine for the last two consecutive years) and a full digital marketing program for all 17 hotels.

Federico Sambrotta, Revenue Manager with Leonardi Hotels explains why they made the decision to go back to Bookassist.

We chose to return to Bookassist having had the experience of working with other companies. We realised that what we needed was not just a service provider but a true partner. We have found that in Bookassist. We work in close partnership with our dedicated account manager and other team members who we see as an invaluable extension to our own in-house team. Furthermore, Bookassist’s fully integrated direct booking solution ensures that our booking engine, digital marketing and website all work together to maximise our exposure and eliminate barriers to booking.We are delighted to be back working with Bookassist and are confident that we can now compete at an expert level online.Federico Sambrotta, Revenue Manager with Leonardi Hotels

Read more about Bookassist’s Direct Strategy approach.

Bookassist integrates with

By Editor | On Wed, November 19, 2014

Bookassist has integrated its booking engine platform with, the guest advocacy platform for hotels. The service aims to turn travelers into a hotel’s strongest advocates and helps hotels to boost their brand awareness and earn new guests with the help of their existing guests’ interactions.

Bookassist CEO Keynote at BTO 3/12

By Editor | On Mon, November 17, 2014

​Des O’Mahony, Chief Executive Officer and Co-founder of Bookassist, returns to BTO Florence this year with a BTO 2014 keynote on Day Two of the event centred on the bristly relationship between hotels and OTAs. Entitled “What Hotels Don’t Like About OTA Behaviour”, Des will outline feedback from Bookassist clients and the industry on OTA practices that sometimes strain the relationship between OTAs and their inventory providers.

The event also sees two further contributions from Bookassist with “Hotel Metasearch: The New Frontier of Disintermediation” presented by Bookassist Italia’s Jacopo Rita in the Scientific Slots on Day One of the event ( and a further product presentation on Day Two by Bookassist Italia’s Fiamma Franceschilli (

Hoteles San Agustin group goes live with Bookassist

By Des O'Mahony | On Mon, November 17, 2014

​Hoteles San Agustin, the group of 10 hotels in 5 locations in Peru, has gone live with Bookassist as their preferred on-site direct booking system. Within the first week, the group has already seen significant direct business. Bookassist continues to expand its operations in LATAM in Argentina, Peru and also Mexico.


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