News and press

Bookassist Mobile Solution Praised In Software Advice Report

By Editor | On Tue, August 26, 2014

​In an industry report on some of the best hotel booking mobile app user interfaces, Bookassist’s mobile solution for hotels has been cited for the quality of its user interface by Software Advice, a hotel reservation software evaluation company.

According to Taylor Short of Software Advice: “We chose Bookassist’s mobile web app as one of the best for its responsive design across platforms, clean interface, logical button layout, and pleasant color scheme that’s easy on the eyes throughout each step of the booking process.”

Bookassist’s mobile solutions for hotels was awarded the coveted EyeforTravel Mobile Innovation Award in 2013. The mobile webapp solutionw as first unveiled in 2010. Currently at Version 2, the company plans to release an all-new V3 release in the coming weeks. You can read more about Bookassist’s mobile solutions for hotels here: //

San Remo Hotels and San Augustin Hotels sign to Bookassist

By Editor | On Thu, August 21, 2014

The South American San Remo Hoteles group has chosen Bookassist for the provision of its online booking and digital strategy services. The group has 9 properties in Argentina, with 2 in Brazil and 2 in Uruguay, all of which will switch to the Bookassist system in the coming weeks. (

Bookassist has continued to expand in Latin America with significant new signings in Peru, Argentina, Mexico, Brazil and Uruguay. These include the 10-property San Augustin hotel group in Peru which has recently selected Bookassist. (

Bookassist operates a number of resellers in the region, managed by Bookassist’s Madrid office under Head of Operations Carlos Rentero.

Bookassist partners with Trivago for meta search connectivity

By Editor | On Wed, August 13, 2014

Bookassist has announced the official certification of its connector to the Trivago meta search platform.

The Bookassist Booking Engine can now feed live rates and availability directly to Trivago, giving Bookassist hotel clients direct and seamless access to the three major European meta search platforms and adding to the TripAdvisor TripConnect and Google Hotel Finder connectors already in place.

“Meta search continues to be a strong growth opportunity for direct bookings to hotel websites. The mix of hotel website links and OTAs on meta search is compelling for the customer shopping around for the best deal, and it’s a strong opportunity for hotels to level the playing field with OTAs and get a larger portion of online bookings direct to their websites”, said Mary Collins, Head of Digital Marketing at Bookassist.

Meta search remains an opportunity for hotels, but not a solution. Connectivity must be coupled with a clear long-term rate strategy that is competitive, a strategic approach to bid management that actively monitors return on investment, and a clear focus on on-site conversion techniques to ensure your hard-won click through generates a booking. Bookassist’s Digital Marketing team can ensure that your hotel derives maximum benefit from meta search exposure to help grow your direct revenue and reduce your customer acquisition cost.

Bookassist aiming for World Award for historic third time

By Editor | On Wed, August 06, 2014

Bookassist has been shortlisted again as World’s Leading Booking Engine Technology Provider at the upcoming World Travel Awards in Marrakech in November 2014. The company is the current title holder, having won the award against strong industry competition in 2012 and again in 2013. The award category has featured world brands such as Sabre and Amadeus.

If Bookassist is successful in 2014, it will be the first company to hold the World’s Leading Booking Engine Technology Provider for three years in a row.

“Obviously going for three in a row is both an honour and a tall order”, said CEO Des O’Mahony. “But this is voted on by the industry itself, so we must rely on our clients and industry insiders around the world to judge for themselves whether Bookassist can make the grade again. We believe we’ve upped our game yet again this year, with major new Booking Engine upgrades, significant widening of our Digital Marketing services, and the launch of our new responsive platform for hotels by our Web Design team. So we believe the Bookassist team has earned consideration”.

Voting in the awards is open now to the public and to the hospitality industry.

You can vote for Bookassist by registering with the World Travel Awards here:

Vote Bookassist 2014

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