Bookassist Direct Business Summit @Google

Google HQ Dublin - Oceans 11 Suite (Google Docks building), Mon, April 24, 2017

Summit Agenda 

A Vision of Excellence

This is a morning event with light lunch (09.00 - 13.30)

Arrival/Registration (Tea & Coffee)

Opening - A Vision of Excellence

Excellence - What does an excellent hotel look like? Des O'Mahony, CEO and Co-founder Bookassist

The Fear Factor -  Pulling back from OTAs

Hotel Industry Insight - Google

Google Excellence - Our opinion, Google

Beyond Search - What's next? Google


----Coffee Break----

Digital Ownership - How to maximise your visibility, Ciaran Rowe, Bookassist

Hotel Panel Discussion: Meet Excellence - Gain insight from the unique experience of each hotel on their journey towards excellence.

  • The Dean: Marty Campbell, Revenue and Reservations Manager
  • Buswells Hotel: Paul Gallagher, General Manager
  • Inchydoney Island Lodge and Spa: Ruth McCarthy, Director of Sales and Marketing
  • Gleneagle Hotel Group: Valerie Steinbeck, Group Revenue and eCommerce Manager
Meta Search - How excellent hotels use Meta, Jacopo Rita, Bookassist
Google Hotel Ads - Why every hotel should be here!, Kerem Senler, Google
Conversion - Optimising Web Design for conversion, Bookassist

What to expect

  • Half day followed by light lunch
  • Practical take home approach - practial discussion around key digtal issues for direct business online.
  • Ask the Experts - your chance to get advice from Google, Bookassist and key hotels on the things that matter to you.

Who should attend

Anyone involved in driving your direct booking strategy. 

bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916