Bookassist Direct Business Summit @Google

Seminar Speakers

Karl Lumsden

Karl Lumsden

Karl Lumsden, Agency Strategy Lead, Google

Karl joined Google in 2011. Throughout his 6+ years with Google Karl has worked across direct brand relationships with Google, as well as strategy with our agency partners in the UK. For the past 3 years, Karl has supported some of the largest independent agencies in the UK, growing their performance and brand online.


Des O’Mahony

Des O’Mahony

CEO and Co-founder,Bookassist

Bookassist is a three-times winner of The World’s Leading Booking Engine Technology award. CEO and Co-founder Des O’Mahony is a recognised authority in the travel technology space and an avid champion of the direct-booking channel for hotels. A recipient of HSMAI Europe’s inaugural “Top 20 Extraordinary Minds in Sales, Marketing & Technology” awards, he is the online travel technology expert on the Irish government task force for tourism. Hospitality personality of the year 2014

LinkedIn profile


Ciaran Rowe

Ciaran Rowe

Head of Digital Marketing Operations

Ciarán has been working with Bookassist since 2007 and has been involved in the planning and strategy behind the rapid expansion of the Digital Marketing service in recent years. He is a certified Google Adwords Professional and has earned the Google Analytics individual qualification.


Kieran Ryan

Kieran Ryan

​Agency Strategist, Google

​Kieran joined Google in 2014 and spent 2 years working with Google on the account troubleshooting and implementation team, working with everyone from small independent start-ups all the way up to some of the UK and Ireland’s top agencies. This previous experience has given Kieran a very strong knowledge of all Google’s promotional offerings. Since 2017 Kieran has been working with Ireland’s top agencies to grow and expand their priority accounts.


Jacopo Rita

Jacopo Rita

​Digital Marketing & Metasearch Manager, Bookassist

Jacopo is a Digital Marketing and E-commerce professional with over 7 years experience with travel brands. With nearly 5 years working specifically with hotels at Bookassist, Jacopo is responsible for the visibility of over 150 hotels across Europe on Meta Platforms Tripadvisor, Trivago and Google Hotel Ads.


Kerem Senler

Kerem Senler

Google Hotel Ads, Google

Kerem has been working with Google for more than 4 years and has an active role in the travel industry. He now specialises in Google Hotel ADs, working exclusively with Google Hotel ADs customers. He brings over 5 years experience in the travel industry to help Google Hotel ADs customers to grow.


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