{"id":10879,"date":"2020-09-14T15:36:43","date_gmt":"2020-09-14T14:36:43","guid":{"rendered":"https:\/\/bookassist.org\/blog\/bookassist-ofrece-google-pay-per-stay-a-los-hoteles\/"},"modified":"2020-09-28T15:04:04","modified_gmt":"2020-09-28T14:04:04","slug":"bookassist-ofrece-google-pay-per-stay-a-los-hoteles","status":"publish","type":"post","link":"https:\/\/bookassist.org\/es\/blog\/bookassist-ofrece-google-pay-per-stay-a-los-hoteles\/","title":{"rendered":"Bookassist ofrece Google Pay Per Stay a los hoteles"},"content":{"rendered":"\n

Google Hotel Ads es, con mucho, el mayor de los canales de metab\u00fasqueda. Dominando m\u00e1s del 50% del mercado y con un crecimiento interanual de dos d\u00edgitos, ofrece una visibilidad y una exposici\u00f3n incomparables para los hoteles.<\/p>\n\n

\"Google<\/figure>\n

Ninguna reserva, ning\u00fan coste<\/strong><\/p><\/h2>\n\n

Google lanz\u00f3 el pago por estad\u00eda de Google a hoteles de todo el mundo en respuesta directa al impacto de Covid-19. El modelo sin reserva ni tarifa<\/strong> garantiza que los hoteles s\u00f3lo paguen por las reservas que obtienen.<\/p><\/p>\n\n

Las cancelaciones no se cobran, un gran alivio para los hoteles que han experimentado un gran aumento en las cancelaciones durante Covid-19. Dada la incertidumbre que todav\u00eda existe en muchos mercados, Google PPS es bienvenido por los hoteleros como una forma libre de riesgos de capturar nuevas reservas y gestionar cancelaciones y, al mismo tiempo, minimizar los costes generales.<\/p>\n\n

Atrae negocio directo y ahorra dinero<\/strong><\/p><\/h2>\n\n

Lo que muchos hoteleros no se dan cuenta es que su hotel ya est\u00e1 presente en los canales de metab\u00fasqueda, pero all\u00ed est\u00e1n representados por las OTAs que obtienen todas las reservas. Al interactuar directamente con la metab\u00fasqueda, los hoteles pueden ahorrar dinero de inmediato debido a la menor comisi\u00f3n directa involucrada. Mejor a\u00fan, no se requiere un presupuesto de publicidad inicial y el pago s\u00f3lo se realiza despu\u00e9s de la estanc\u00eda del hu\u00e9sped.<\/p>\n\n

Segmentar ventanas de reserva espec\u00edficas<\/strong><\/p><\/h2>\n\n

La metab\u00fasqueda como plataforma publicitaria es \u00fanica en su capacidad de dirigirse a ventanas de reserva espec\u00edficas. Esto es algo que el PPC no puede hacer. La metab\u00fasqueda permite a los hoteles aumentar su visibilidad para rangos de fechas espec\u00edficos, duraciones espec\u00edficas de estanc\u00edas y para ventanas de reserva espec\u00edficas. Es el socio perfecto para dirigirse al mercado nacional. \n \n<\/p>\n\n

\"\"

Ejemplo de hotel que utiliza metab\u00fasqueda con Google Hotel Ads<\/em><\/p><\/figcaption><\/figure><\/div>\n\n

\"\"
Ejemplo de hotel que no utiliza metab\u00fasqueda con Google Hotel Ads<\/figcaption><\/figure><\/div>\n\n

Bookassist ha sido votada N\u00ba 1 en Metab\u00fasqueda<\/p><\/h2>\n\n

Bookassist es uno de los pocos proveedores en Europa que ahora ofrece Google PPS a hoteles.<\/p>\n\n

\"\"<\/a><\/figure>\n

Bookassist, votada como la empresa de gesti\u00f3n de metab\u00fasqueda n\u00famero uno por los usuarios de Hotel Tech Report,<\/a> gestiona campa\u00f1as de metab\u00fasqueda para m\u00e1s de 250 hoteles en 15 pa\u00edses. Nuestro jefe del metabuscador Jacopo Rita dice:<\/p><\/p>\n\n

\u201cGoogle PPS est\u00e1 libre de riesgos y deber\u00eda ser una decisi\u00f3n f\u00e1cil para los hoteles. Ahorrar\u00e1n desde el primer d\u00eda simplemente participando directamente. Desde all\u00ed, pueden hacer la transici\u00f3n a nuestros programas <\/em>Grow and Scale<\/em><\/a> donde nuestros expertos en metab\u00fasqueda agregar\u00e1n nuevos canales, mejorar\u00e1n su ROI y escalar\u00e1n su negocio de metab\u00fasqueda.\u00bb<\/em><\/p><\/p>\n\n

Conectado a los principales motores de reservas<\/strong><\/p><\/h2>\n\n

No es necesario ser cliente del motor de reservas de Bookassist para utilizar nuestra soluci\u00f3n de Metab\u00fasqueda.<\/strong> Podemos conectar tu hotel a las plataformas de Metab\u00fasqueda a trav\u00e9s de tu Channel Manager o CRS.<\/p><\/p>\n\n

\"\"<\/figure>\n

Para los hoteles que son nuevos en la metab\u00fasqueda, Google PPS es la oportunidad perfecta para comenzar. En el clima actual de continua incertidumbre del mercado y recursos limitados, la metab\u00fasqueda ofrece un salvavidas a los hoteles para obtener la visibilidad que tanto necesitan.<\/p>\n\n

Empieza AHORA<\/a><\/strong>.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

El pago por estad\u00eda (PPS) de Google ofrece a los hoteles todos los beneficios de anunciarse directamente en Google Hotel Ads y s\u00f3lo paga por los clics que generan reservas.<\/p>\n","protected":false},"author":10,"featured_media":10790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[64],"tags":[224],"acf":[],"yoast_head":"\nBookassist ofrece Google Pay Per Stay a los hoteles - Bookassist<\/title>\n<meta name=\"description\" content=\"El pago por estad\u00eda (PPS) de Google ofrece a los hoteles todos los beneficios de anunciarse directamente en Google Hotel Ads y s\u00f3lo paga por los clics que generan reservas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookassist.org\/es\/blog\/bookassist-ofrece-google-pay-per-stay-a-los-hoteles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bookassist ofrece Google Pay Per Stay a los hoteles - 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