A medida que el Covid-19 extiende sus garras, nos damos cuenta que su impacto en las personas y las familias es muy angustiante. La Organización Mundial de la Salud proporciona continuamente actualizaciones sobre el Coronavirus, así como informes de la situación y últimas investigaciones.
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La industria del tourismo está siendo golpeada duramente, y el impacto en los hoteles es total. Como la situación está cambiando constantemente, las estrategias deben también ajustarse.
Bookassist está junto a los Hoteleros. Aprovecharemos nuestra experiencia, nuestros conocimientos del mercado internacional, y nuestras habilidades de innovación para ayudar a los Hoteles a superar este momento tan difícil, para que así vuelvan con más fuerza que nunca.
Síguenos y subscríbete a nuestro blog para obtener consejos de nuestros expertos.
SEO for hotel websites is a strategy, that is often overlooked in favour of paid strategies such as PPC ads or Metasearch campaigns. But in the current climate it is an area that deserves much more attention. Due to declining investment, PPC ads and Hotel Ads that once dominated Google results are now showing less often. It’s organic results that dominate now.
Para todos nuestros partners Hotelereros que atraviesa un momento difícil: Podéis tener la seguridad de que Bookassist está aquí para continuar ayudándote en estos momentos de crisis, mientras nos preparamos juntos parta la recuperación.
Muchas empresas e individuos están luchando para hacer frente a la crisis actual, pero muchos estamos ya buscando formas de maximizar nuestro tiempo. Aunque las actividades de marketing usuales se han reducido, todavía hay muchas acciones que los hoteles pueden hacer para prepararse para la recuperación y obtener una ventaja competitiva en cuanto la demanda comience a mejorar.
As the Covid-19 coronavirus extends its grip, we all appreciate that the impact on individuals and families is very distressing. The tourism industry is being hit hard and the impact is being increasingly felt. Hotels, especially those in affected areas, are experiencing a downward trend in overseas bookings and an increase in cancellations. ADR drops are already evident.
Duetto – STR- Hotels in Europe should still plan for demand this summer
March 27, 2020
For hotels in Europe, we’ve hit rock bottom, but that means the only way is up, right? The STR EMEA update webinar gave us great insight into the situation Europe-wide, but with some glimmer of hope.
Skift – Google Travel Search Is Unrecognizable as Advertising Dries Up blog
March 26, 2020
The dearth of travel advertising because of the coronavirus pandemic has made Google’s pages look almost unrecognizable. There is a silver lining though.
Breaking travel news – Singapore rolls out new SG clean scheme
March 25, 2020
The SG Clean campaign is a government effort to rally businesses and the public to uphold good sanitation standards and hygiene practices.
Microsoft News – How to support boutique hotels during the crisis
March 27, 2020
Hotels are the ultimate bastion of hospitality in the travel industry and have been one of the hardest-hit industries during the coronavirus. Here is a few ways that travelers can help our favorite boutique hotels right now.
PhocusWire – Why the hospitality industry will be starting at point zero when the crisis subsides.
March 16, 2020
Giancarlo Carniani explains how the hotels in Italy are coping, why hoteliers are «furious» at Booking.com and why the hospitality industry will be starting at point zero when the crisis subsides.
Triptease – Gift cards, staycations and advanced plans: Customer engagement for your recovery
March 26, 2020
Triptease share some examples from hotels that are finding ways to use website messaging to drive engagement and bookings during the Covid-19 crisis.
Skift – UK Hotels Get a Little Lift From Block Bookings for Crisis Workers
March 27, 2020
With the world adjusting to new lockdown measures, many hotels are understandably closing. However, the hospitality sector shouldn’t rule out a surge in demand from one type of customer — the crisis worker.
March 23, 2020
Expedia group appealed last week to hoteliers to join a worldwide program put in place by the company to assist with the thousands of cancellations from guests due to the COVID-19 coronavirus.
Triptease: Three segments to focus on in your response to COVID-19
March 26, 2020
What the latest search and booking data for hotels in Hong Kong tells us about the segments bouncing back quickest.
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