Harbour Hotel in Galway, Ireland, was lost in a sea of competing hotels and needed to stand out from the crowd. Realising their competitive edge lay in their own passionate staff, the hotel created a series of videos showing their love for Galway and the unmissable places to visit. As a result of working with digital agency Bookassist, Harbour Hotel’s videos successfully reached thousands of potential customers on YouTube. This boosted their sales by 50% year over year, and made their channel everyone’s new favourite destination.
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