The team discuss how their very successful direct booking strategy has evolved through the pandemic, including:
- How OTA business has been more than halved in favour of direct
- How they leverage data and technology
- How their hotels always lead with best price guarantee and their unique selling points to attract direct bookers
- How sustainability is increasing used as a differentiator in the marketplace.
If you’re not currently working with Bookassist, but would like to hear more about the value we could drive for your business, simply contact us and a member of the team will be in touch soon!