TravelBoomMarketing- Why Meta Matters For Direct Hotel Bookings
April 11, 2022
Why does meta matter for independent hoteliers? If you’re not owning your space in meta, you’re giving guaranteed bookings to the OTAs, costing you money, guest relationships, and future revenue opportunities
Skift – Europeans Plan to Vacation and Fly at Record Levels This Summer
April 12, 2022
Three out of four Europeans now say they are gearing up to travel regionally or domestically between the spring and summer seasons this year — undeterred by the war in Ukraine, Covid surges or increased cost of living
BusinessTravelNewsEurope – European airlines step up recovery as summer season begins
April 5, 2022
Airline capacity across Europe is increasing rapidly in April as Covid-19 restrictions are dropped and carriers launch their summer schedules. Airline capacity in Western Europe is now at around 88% of 2019 levels.
ehotelier – What can hotels do to take back market share from the growing short-term rentals sector?
April 5, 2022
With travel recovery getting underway, hoteliers would be wise to closely follow the performance of home sharing platform bookings relative to traditional hotels and the total accommodations market
Reuters – Spain expects Easter bounce to lift tourism to 80% of pre-COVID levels
April 1, 2022
Spain expects international tourist arrivals to reach 80% of pre-pandemic volumes in the second quarter as northern Europeans shrug off concerns over the Ukraine conflict and return en masse for Easter
eHotelier – Online travel giants ramped up marketing spend in 2021
March 30, 2022
Marketing spend by the leading online travel companies rocketed in 2021, to coincide with the relaxation of travel restrictions in their core markets. The tried and trusted methods are back in vogue
March 30, 2022
Forty-four percent of respondents will hold their next in-person meeting this quarter, and another 34 percent will meet in Q2. Only 4 percent will hold off until 2023 or later. Corporate travel is making it’s return.
HospitalityNet – The Fast and Slow Top Hotel Trends for 2022
March 24, 2022
Larry Mogelonsky, Managing Director Hotel Mogel Consulting Limited goes through some of the top hotel trends he’s been noticing come to fruition throughout the covid years.
PhocusWire – Consumer Interest in Travel High, But Booking Frustrations Linger
March 22, 2022
A survey commissioned by Travelport and conducted by Toluna Research explores consumer interest in travel versus other luxuries such as clothes, restaurants, concerts.
Boston University – What Is the Future of Travel in 2022?
March 14, 2022
Podcast with Makarand Mody, a School of Hospitality Administration associate professor of hospitality marketing, discussing the future of travel in 2022. A written transcript is included.
The Points Guy – In a post-pandemic world, will working from home be a boon for business travel?
March 14, 2022
Starting to see workers travelling to headquarters and booking rooms. The trend toward staying in a destination for an extended period beyond a face-to-face meeting is something that will continue to expand throughout 2022.
eHotelier – The subtle evolution from bleisure to workations
March 9, 2022
BCD Travel’s research recently found that 85% of workers in the US are looking for a mix of remote and office work in the future. Workations are more about adding a working component to a planned leisure trip.
Skift.com – Russia Travel: Who’s In, Who’s Out
March 7, 2022
How is the war on Ukraine impacting travel? Here’s the latest on which non-Russian online travel companies, airlines, tour firms, and car rental agencies are still operating there, and which ones bowed out.
Hospitalitynet.org – Hotel Reviews are Everything and How to Get Them
March 7th, 2022
With the pandemic continuing to echo through the news cycle, travelers need reassurance before booking, and curating great reviews is something wholly within the hotelier’s control
HSMAI Research: 10 Talent-Related Trends Hospitality Leaders Should Know About
March 7, 2022
The devastating COVID-19 pandemic laid bare the talent crisis that has been slowly brewing in the hospitality industry. What has changed over the past two years? How should companies be moving forward?
GlobalData – Travel brands need to use social media to directly engage with younger cohorts
March 3, 2022
30% of Gen Z and 32% of Millennials state that direct engagement with a brand is a key driver of a purchase. These percentages are significantly higher when compared to Boomers and the Silent Generation.
ABC News – 6 ways technology is evolving travel in 2022
March 2, 2022
Driven in part by pressure for contactless interactions during the pandemic, technology is rapidly evolving in the travel industry. Technology is seeping into travel in a way that most travelers are finding enormously beneficial.
Skift – Bookings Still Far Below Pre-Pandemic Levels: New Travel Health Index
February 23, 2022
Data from Skift’s Travel Health Index shows that the industry is far from this equilibrium as it continues to recover from the Covid-19 pandemic. Searches for hotel stays are at only 31 percent of January 2019 levels.
Travolution – The tricks of the trade OTAs must use to maintain margins
February 23, 2022
Travel does not have Magic Circle rules banning its members from revealing its yield tricks, so here some top-ten favourites -Steve Endacott CEO Travel Solution Network.
Phocuswire – Book on Google for hotels to shut after low take up
February 25, 2022
Google launched the option in 2015 to facilitate transactions for hotels and online travel agencies whose sites were not optimized for mobile web.
Phocuswire – Booking holdings closes 2021 with better than expected revenue profit
February 23, 2022
Despite the impact of the Omicron variant late in the year, Booking Holdings says its revenue and profit in Q4 came in higher than expected, at $3 billion for revenue.
Skift – Tripadvisor Plus Is Case Study in Online Travel Hype
February 23, 2022
Despite the company expressing confidence in Plus when it scrapped its business model in September, Tripadvisor admitted last week „we haven’t found the product-market fit that we’re looking for.“
HospitalityNet – Global standards vs. local realities – how to make it work in hospitality?
February 22, 2022
Industry experts discussion on finding the sweet spot between standardized frameworks for sustainable hospitality and individualized, local sustainability action plans.
Databox – 10 Digital Marketing Metrics Your Business Pays Too Much Attention To
February 21, 2022
19 experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.
ehotelier.com – European travel demand expected to be 20% below pre-COVID levels in 2022
February 17, 2022
Whereas domestic travel is expected to exceed pre-pandemic peaks in 2022, international travel will be slower on the uptake and is not likely to fully recover until 2024.
Phocuswire – Marriott Direct Booking share up Vs OTA channels
February 16, 2022
Marriott International says it has grown its direct channels “more meaningfully” than the online travel agency channel. The growth in the direct share was partly down to the “movement off of voice to digital.”
Travel Weekly- Hoteliers grappling with labor shortage have robots in their toolbox
February 14, 2022
Hoteliers have struggled to maintain standard operations, much less meet new demands that the pandemic has produced. The AC Hotel Sunnyvale Moffett Park which opened on Feb. 11, had a solution in place.
ehotelier.com- Travelling in the EU is complex
February 7, 2022
The European Commission has agreed on new recommendations to limit the validity period of the EU Digital Covid Certificate to 270 days for those who haven’t yet received a COVID-19 booster jab.
Hospitalitynet.org- What can the hospitality industry expect from metaverse?
February 2, 2022
Opinion Piece – Can the metaverse bring significant changes, solve some of the pressing issues and become the way forward for the hospitality industry?
Phocuswire.com – European travelers plan to spend significantly more in 2022
February 2, 2022
According to a new report, European travelers plan to spend 39% more on travel in 2022 and are actively planning and booking.
PhocusWire – Customer-Centricity, Digitization Top Priorities For Execs
February 3, 2022
73% of travellers are willing to spend more for flight insurance now than they would have pre-pandemic, and 36% indicating the risk of canceled flights and bookings is a top concern when thinking about travel.
Travel Weekly – Accor report suggests 80% of Brits plan to travel this year
February 2, 2022
Almost four in five UK residents intend to travel in 2022, according to research from hospitality group Accor. The survey polled 2,000 individuals in the UK in late 2021 and again in mid-January 2022.
SearchEngineJournal – How Google Maps Reviews Are Moderated
February 2, 2022
Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. Google shared five steps it takes to ensure that Google Maps reviews are useful and authentic.
HotelMarketing – What does responsible tourism mean in 2022?
January 31, 2022
The Covid-19 pandemic grounded planes and shut down tourist destinations across the world. Now, as the tourism industry recovers, the time is ripe to reconsider how we travel, and for a new kind of tourism to emerge.
TravelWeekly – European air traffic ‘to reach 70%-90% of 2019 levels in 2022’
January 31, 2022
Europe’s air traffic is “on track to recover to 70%-90% of 2019 levels” by the end of this year “even if the evolving pandemic is pushing traffic much closer to our baseline forecast”, Eurocontrol reports.
Business Travel News – International travel recovering in late 2021 says IATA chief
January 31, 2022
Already in January there have been signs of improvement especially in Europe. Figures from Eurocontrol for the third week of this month revealed average daily flights flown to be at 63 per cent of 2019 levels.
4Hoteliers – Could robots breathe new ‚life‘ into the tourism industry?
January 28, 2022
The School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University researchers conducted a timely online study comparing human- and robot-staffed hotels.
Hospitalitynet.org – 10 Hotel Trends to Watch in 2022
January 11, 2022
Hospitalitynet predict their top 10 Hotel Trends to Watch in 2022. They anticipate that a number of the trends that emerged during the recession will continue in 2022, including hotels’ direct interaction with guests.
Phocuswire – Sounding Off: A Major – And Overdue – Power Shift Is Coming To Travel
January 14, 2022
Using a verifiable credential stored in a digital wallet, the traveler has complete and sole control over when his or her personal data is shared, what parts of it are shared, for what purpose and for how long.
Hospitalitynet.org – The Hoteliers‘ Roundup of 2021
December 22, 2021
At the start of this year, hospitalitynet predicted their top 10 Hotel Trends to Watch in 2021. After 12 months of unexpected twists and turns, they analyse which of those trends actually held strong this year.
eHotelier – 2022 predictions for business events
December 22, 2021
2022 will be a year of rebuilding and recovery for the business events, accommodation, and meetings industry, according to the HBAA (UK). In-person and virtual events will lead the way.
Phocuswire – Better Tech And Decision-making Are Hotel Trends To Watch For In 2022
December 20, 2021
This article covers two of the big shifts that have catalyzed within the hospitality sector during the pandemic and are likely to have an impact on how hotels run in 2022.
eHotelier – Does AI have a place in the travel industry?
December 16, 2021
In 2021, customers value a personal connection, but the convenience of a voice bot is hard to beat for some businesses that just don’t have the manpower to handle their current call volume. Is there a better solution?
December 13, 2021
According to a survey by Metova, today around 86% of guests are more willing to choose hotels that provide contactless self-service features, such as mobile check-in, concierge, and facility reservation services.
Phocuswire – The New Reality of Travel Bubbles
December 8, 2021
Though travel bubbles are a temporary fix to the challenges brought on by the pandemic, the industry has had to adapt. Provided is a list of the top ten strategies for making the most of the travel bubble reality.
breakingtravelnews.com- United States reopens borders to fully vaccinated travellers
November 8, 2021
The United States has opened its borders to travellers from a host of new countries following nearly two years of closures in the wake of the Covid-19 pandemic.
Phocuswire – Metaverse is nonsense to some but the future for many
November 5, 2021
Scary or otherwise, Metaverse-like products and worlds will be a feature of our lives (or our kids‘ lives) for decades to come. Brands need to remember that, rather than dismiss them outright.
hospitalitynet.org- What Business Strategies should Hoteliers implement in 2022?
October 29, 2021
5 Hotel Business Strategies to Implement in 2022. The industry appears to be cautiously optimistic about business performance. But what does that mean for your hotel business strategies in 2022
Sky News- Facebook changes its name to Meta as part of company rebrand
October 29, 2021
In an announcement at the Facebook Connect conference, founder Mark Zuckerberg said legacy apps like Facebook and Instagram will now be part of the new metaverse-focused parent company.
The Guardian – Facebook gives a glimpse of metaverse, its planned virtual reality world – video
October 29, 2021
Mark Zuckerberg has revealed a glimpse of Facebook’s plans to built the “metaverse” – a digital world built over our own, comprising virtual reality headsets and augmented reality.
ehotelier- Tripadvisor report reveals new data in fight against fake reviews
October 29, 2021
eTripadvisor, the travel platform trusted by hundreds of millions of consumers worldwide for its traveler reviews, has today published its 2021 Review Transparency Report
HospitalityNet – Europe Travel & Tourism sector lags global recovery
October 22, 2021
Latest research from the World Travel & Tourism Council (WTTC) shows Europe’s Travel & Tourism sector’s year on year recovery may only achieve a growth of 23.9% this year.
AdAge – The state of holiday travel with trip advisor (video)
October 21, 2021
Christine Maguire, general manager and VP of global media business, joined Assistant Managing Editor Jeanine Poggi, to discuss trends in consumer travel behavior and TripAdvisor’s holiday marketing strategy.
eMarketer – How travel companies and ads are changing (podcast)
October 21, 2021
eMarketer’s Oscar Orozco and Zach Goldnerd discuss how travel companies are changing their offerings to attract travelers including a la carte pricing, loyalty programs, and travel ad spend.
Hotel marketing – Booking.com predicts triumphant return of travel in 2022
October 20, 2021
In its most extensive travel predictions research to date, Booking.com reveals a new and renewed sense of optimism to experience the world in the year ahead – 2022.
Hospitality Net – How can hotels forecast and manage revenue given the volatility of travel?
October 19, 2021
A breakdown and analysis of OTA Insight’s co-founder, Gino Engel’s thoughts on the status of travel and hospitality in the UK and Ireland, Europe, and the industry’s prospects moving in to 2022.
Phocuswire – Willingness to use apps and share health data increasing as travel opens
October 18, 2021
According to the latest “Rebuild Travel Survey” from Amadeus, travelers are showing increased willingness to use apps to alleviate anxiety about last-minute cancellations and refunds.
SiteMinder – International hotel visitors in Germany surpass 30% for first time since pandemic
October 18, 2021
Nearly a third (30.94%) of bookings in German hotels this month have come from abroad, the highest proportion since the start of the COVID-19 pandemic. This tops the figure of 30.71% recorded in February 2020.
Phocuswire – Majority of travelers prefer flexible booking
October 13, 2021
Most travelers expect that providers should continue the revised booking policies that were implemented during the height of the pandemic and establish them as an ongoing standard.
Phocuswire – What will drive hotel recovery in 2022?
October 11, 2021
Phocuswire with Amadeus provide specific actionable ways for hospitality professionals to build and execute recovery plans across four key functional areas – sales, marketing, revenue management, and operations.
Phocuswire – Sounding off – Tripadvisor Plus changes show the complexity of travel subscriptions
September 24, 2021
Effective later this year, Tripadvisor Plus will shift to a cash-back benefit for subscribers. Participating hotels will provide their lowest publicly accessible retail rates and pay a commission on bookings
Skift – Tripadvisor CEO Defends Subscription Service Changes That Rattled Investors
September 23, 2021
Tripadvisor CEO Stephen Kaufer acknowledged that hotels objected to the discounted rates being advertised on the Plus program, but said the change to a points-based wallet will be a hit with consumers..
Skift – Tripadvisor forced by hotel chains to reverse course on subscriptions to cash back model
September 20, 2021
In a stunning reversal Tripadvisor bowed to hotel chain concerns and will transition Tripadvisor Plus subscription program from immediate discounts on hotels to cash-back after check-in.
Skift – Google Jumps Into Contactless Hotel Technology Push
August 26, 2020
Google wants to extend the contactless tech push into the guest room by offering more voice activated commands for the in-stay experience via their Nest Hub smart display e.g. asking the front desk for more towels.
Econsultancy – How QR codes are finally enabling innovation in 2020
August 25, 2020
QR codes have found a new lease of life in the coronavirus pandemic. This can be seen across healthcare, hospitality and social media where they are now abundant and seeing a surge in adoption.
Phocuswire – Countries consider wearables as a way to bring back tourists
August 26, 2020
Some countries are issuing wristbands that track an arrival’s movements to ensure quarantine compliance. Meant to encourage tourism, some see it as a deterrent to leisure travel.
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