Helping hoteliers survive COVID-19 crisis

Stay Safe!

As the Covid-19 coronavirus extends its grip, we all appreciate that the impact on individuals and families is very distressing. The World Health Organisation provides rolling updates on the coronavirus as well as situation reports and latest research.  

Stay safe and keep informed!

We're in this together

The tourism industry is being hit hard and the impact on hotels is being increasingly felt. As the situation is changing rapidly, strategies also need to adjust. 

Bookassist stands side by side with hotels. We will harness our expertise, our international insights and our innovation skills to help hotels to pull through this very difficult time so that they emerge stronger than ever before.

Don't hand your hotel's recovery to the OTAs!

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Bookassist's advice for Hotels

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Ciaran Rowe

Prepare now for recovery with SEO

SEO for hotel websites is a strategy, that is often overlooked in favour of paid strategies such as PPC ads or Metasearch campaigns. But in the current climate it is an area that deserves much more attention. Due to declining investment, PPC ads and Hotel Ads that once dominated Google results are now showing less often. It’s organic results that dominate now.

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Des O'Mahony

Bookassist stands ready for our clients

To all our hotel partners going through a tough time – be assured that Bookassist is here to continue to serve you and we stand ready for you through the downturn and especially as we prepare for the upturn.

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Ciaran Rowe

A digital marketing action plan for hotels during Covid-19

Many businesses and individuals are struggling to cope during the current crisis, but many are also looking for ways to maximise their available time. While normal marketing activities have been curtailed, there are still plenty of actions that hotels can take in order to prepare for recovery and to ensure that they are in a position to get a strong headstart when demand starts to improve.

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Claire Sawier

A Covid-19 mitigation plan for hotels

As the Covid-19 coronavirus extends its grip, we all appreciate that the impact on individuals and families is very distressing. The tourism industry is being hit hard and the impact is being increasingly felt. Hotels, especially those in affected areas, are experiencing a downward trend in overseas bookings and an increase in cancellations. ADR drops are already evident.


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Latest news from across the industry

Hand picked by our team and updated daily

Triptease – Cautionary tales and stories of success from recovering markets 

March 31, 2020 

A rapid recovery after COVID-19 could be on the cards but the future could still be full of many unforeseeable ups and downs

 

Duetto – STR- Hotels in Europe should still plan for demand this summer

March 27, 2020

For hotels in Europe, we’ve hit rock bottom, but that means the only way is up, right? The STR EMEA update webinar gave us great insight into the situation Europe-wide, but with some glimmer of hope.

Skift – Google Travel Search Is Unrecognizable as Advertising Dries Up blog

March 26, 2020

The dearth of travel advertising because of the coronavirus pandemic has made Google’s pages look almost unrecognizable. There is a silver lining though.

Microsoft News – How to support boutique hotels during the crisis

March 27, 2020

Hotels are the ultimate bastion of hospitality in the travel industry and have been one of the hardest-hit industries during the coronavirus. Here is a few ways that travelers can help our favorite boutique hotels right now.

PhocusWire – Why the hospitality industry will be starting at point zero when the crisis subsides.

March 16, 2020

Giancarlo Carniani explains how the hotels in Italy are coping, why hoteliers are “furious” at Booking.com and why the hospitality industry will be starting at point zero when the crisis subsides.

Triptease – Gift cards, staycations and advanced plans: Customer engagement for your recovery

March 26, 2020

Triptease share some examples from hotels that are finding ways to use website messaging to drive engagement and bookings during the Covid-19 crisis.

Skift – UK Hotels Get a Little Lift From Block Bookings for Crisis Workers

March 27, 2020

With the world adjusting to new lockdown measures, many hotels are understandably closing. However, the hospitality sector shouldn’t rule out a surge in demand from one type of customer — the crisis worker.

PhocusWire – Expedia will refund guests during COVID-19 outbreak regardless of existing booking policy

March 23, 2020

Expedia group appealed last week to hoteliers to join a worldwide program put in place by the company to assist with the thousands of cancellations from guests due to the COVID-19 coronavirus.

Triptease: Three segments to focus on in your response to COVID-19

March 26, 2020

What the latest search and booking data for hotels in Hong Kong tells us about the segments bouncing back quickest.

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