Meal Plans typically include breakfast, dinner, half board, full board and all inclusive options. They are applied across every day of the stay, with the total price updated dynamically.
Meal Plans not only increase average booking value but if used smartly they can break parity between OTAs and your direct website, and in doing so increase conversion. By offering a better overall price on your website you provide your potential booker with a better deal and a stronger reason to book direct.
Use Meal Plans to break rate parity, increase conversion and increase your average booking value. Meal Plans are a great incentive to book direct so make sure your hotel is set up for optimal use of Meal Plans.