An Add-on is an extra service, product or experience that you can offer your guests as part of the booking. There are no limits to the number and type of Add-ons you can offer. In-room, in-hotel – you can even add experiences outside your hotel.
Let your imagination run. An exclusive dinner for two, flowers, a 30-minute foot massage, a simple breakfast in the room, a yoga class, a bike ride or a guided tour of a museum. It’s all up to you!
Hotels can use Add-ons to differentiate themselves from OTAs which only sell nights. Add-on options are only found on your official website and once discovered by your guests you’ll find they’ll always want to book direct for this extra personalised service.
The option to book Add-ons at the time of booking is a huge direct booking benefit and should be promoted by hotels as both a reason to book direct and as a reason to book your hotel over a competitor hotel.
Hotels that customise Add-ons to their specific target segments can perform very well. It made sense for one ski hotel client to offer ski packs resulting in over 70% of guests choosing this Add-on at the time of booking.
Another hotel offering in-house events saw 20% of all guest bookings add an event Add-on as part of their stay. And this airport hotel that added car parking, early check in and antigen testing as highly targeted and well thought out Add-ons contributing 10% of their total revenue! It’s all about knowing your guest and what works for them.
Add-ons are offered after the guest has committed to the booking and can lead to significant additional spend, increasing the average booking value (ABV).
Add-ons, if well thought out and matched well to your target segments can add +10% to your overall booking value. It does of course depend on the value of the Add-on but with no limitations you’re sure to find something that will add value to your guest’s stay as well as to your bottom line.