Hotel Industry Blog

New Google Analytics in Beta

By Des O'Mahony | On Mon, March 21, 2011

Bookassist’s Pasquale Mellone shows how you can try out the new beta of Google Analytics and what improvements it brings

New Look

On March 17, 2011 Google gave people at the Google Analytics User Conference in San Francisco the opportunity to take a look at the new version of Google Analytics. As stated in the official post (, the main goal of this new version, which is still in beta, is ‘to make it easier and faster to get to the data you want’.

Those who want to try out the new Analytics can enter their details on the beta sign-up page. A link to this page is included in the official post published on the Google Analytics blog.

Two important changes of this upgrade are in the main navigation and naming of reports. The main navigation has been changed and it has now the look and feel of the Google navigation bar. Names for reports have been changed too by making them more intuitive (for example, ‘Top Content’ is now called ‘Pages’).

Multiple Dashboards

However, probably the most important change concerns the dashboard. The new version of Google analytics allows users to create multiple dashboards showing different sets of graphs.

As noted by Search Engine Land”>(, ‘this is a much wanted feature, especially for large organizations, where employees have very different needs from the tool. Now dashboards can be set by hierarchy, department, interest or any other rule’.

From what we’ve seen so far it seems the new Google Analytics delivers an improved user experience together with a more immediate and intuitive interface.

It’s probably still too early to see whether all the suggestions and requests received by Google have been applied to the new version. Having said that, it seems that Google has once again taken a step further in improving usability for one of its products.


Pasquale Mellone is Search Engine Marketer in the Online Marketing Division of Bookassist (, the technology and online strategy partner for hotels.

Labels: traffic builder, google, analytics, adwords

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