Hotel Industry Blog

It’s Official - Desktop Is A Minority Access Point In Ireland/UK

By Des O'Mahony | On Thu, January 04, 2018

​Mobile continues to gain usage over desktop and at the expense of tablet also. Recently we published data from mid year 2017 showing the impact of mobile on hotel website traffic - https://bookassist.org/blog/post/mobile-marches-forward/en/

For full 2017 figures across hundreds of hotel websites that we manage or monitor, we see that desktop sessions were in a minority for hotels monitored in Bookassist’s markets in Ireland/UK and in Spain/Portugal. As with other studies, we continue to see mobile revenue lagging the traffic figures significantly, though the growth rates are substantial. Let’s see what 2018 brings as customers become ever-more comfortable with mobile as their primary access point.

mobile traffic versus desktop 2017

mobile revenue versus desktop 2017


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