[Podcast] Three Key Steps To Metasearch Success

Bookassist
September 9, 2021
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Jacopo Rita, Head of Metasearch at Bookassist, talks with Des O'Mahony (CEO) about the latest developments in metasearch for hotels, and the steps to take to ensure measurable success from metasearch spend

The impact of Covid-19 is finally diluting, vaccinations are rolling out, and the hotel industry is seeing a real chance of fully reopening. We know that many people are now looking online to travel, and are planning much-needed holidays.

The key questions for hotels that Des and Jacopo discuss in this podcast are:

  1. Is your marketing strategy ready to capture this demand? 
  2. Are you including Metasearch Advertising as a key-part of your strategy?
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