For full 2017 figures across hundreds of hotel websites that we manage or monitor, we see that desktop sessions were in a minority for hotels monitored in Bookassist’s markets in Ireland/UK and in Spain/Portugal. As with other studies, we continue to see mobile revenue lagging the traffic figures significantly, though the growth rates are substantial. Let’s see what 2018 brings as customers become ever-more comfortable with mobile as their primary access point.
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